Q magazine targets readers aged 15-24, focusing on indie music but also covering pop and R&B. It provides information on its ownership, mission, publication schedule, and reasons for advertisers to choose it. The document also discusses Q's brand expansions like awards shows, subscribers, and social media followers. Similarly to Q, NME targets younger readers and males, remains popular through radio, events and awards, and covers more genres than just indie. The document considers title and branding ideas for a new music magazine.

1. Audience institution and reader
profiles
Q magazine is owned by
bauer media. This site tells us
about all the magazines that
bauer own and information
about their main readers, and
how Q know who to sell to.
Here we can see that Q’s age
range is mostly between 15-
24 but is not completely
dominated by the younger
generation.
The site also tells us Q
magazines mission
statement and how the
writers see their magazine.

2. We are also given the schedule of when the magazine
goes on sale.
This bit of information
is for companies that
are looking to
advertise their own
company by putting
an advert in a Q
magazine. Q magazine
gives points about
why they are the best
magazine to advertise
with.

3. The page also tells us about brand expansions.
For example the Q awards. It also gives us
information about their subscribers and how
many twitter followers they have.
They also have a Q radio station and apps
for the iPad which keeps them going as
many people now use internet and
technology such as iPads rather than
going out and buying magazines.

4. What i have learnt about Q magazine is that
although it mainly covers the indie genre it also
covers little bits of other genres such as RnB artists
to pop artists. This helps to become more appealing
to a wider audience rather than just people
interested in the indie genre and will also appeal to
the younger generation who are also there most
popular buyers.
For example on the left the Q
magazine cover is more towards
indie but on the right they use Jay Z
on the front cover which covers a
different genre.

5. Another magazine that is similar to Q
magazine is NME. This covers mostly
genre compared to q. However we can
see that their most popular age range is
again the younger generation from
teens to young adults. It is also read by
more males like q but is not dominated.
NME is probably one of the most
popular magazines in the industry and
are still going strong. This is because
they are not just in the magazine
industry they also use radio and hold
live events and award shows. This helps
them appeal to a wider audience.

7. So far I have come up with two ideas for the title
of my magazine. With the encore title the letter E
can become the brand identity and can start to be
recognised on its own. However Indigo tells the
audience the genre of the magazine . I am still
unsure on which font to use.