This document is an audience research questionnaire about music videos and genres. It asks for the respondent's name and what they would expect to see in an indie pop music video. The respondent is asked to select which genre they would consider Kate Nash in from a list including pop, alternative, indie, dance, and indie-pop. It also asks if a music video would be more performance-based or narrative-based and, if narrative, what kind of story. Finally, it inquires about how the respondent gets and discovers new music.

1. Audience Research Questionnaire
1. Name:
……………………………………………………………………………………………………………………………………………….
2. What would you expect to see in an Indie pop music video?
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3. What Genre would you consider to see Kate Nash in? (Please tick)
Pop Alternative
Indie Dance
Rock Indie-pop
4. Would you expect the video to be more performance or narrative based? (Please tick)
Performance
Narrative
5. If narrative based, what kind of story?
………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………….
6. How do you most commonly get hold of music?
Download/iTunes Other – please state
Online/YouTube
Illegally

2. 7. What is the most common way you are persuaded to listen to a new song?
Friends Other
Radio/Television
Internet