This document argues that popular music has become too standardized and lacks soul due to corporate influence in the music industry. It encourages supporting underground, passionate artists instead. Three main points are made: 1) Popular music has lost its creativity and individuality due to homogenization by corporations that prioritize profits. 2) Real music inspires deeper thoughts and feelings, while popular music aims mostly to sell. 3) True musicians dedicate years to perfecting their craft, unlike many popular artists who see music as simply a business. The document urges readers to seek out underground music made for love of the art rather than money.

1. Why People Should
Support Real Music
& Help Stop the Standardization
of Popular Music
By Garet Cluff

2. Be Part of the Solution
• Over time music has lost
its touch. The
standardization of popular
music has taken it toll on
what people get to listen
to but music in general.
• I implore you all to seek
out the underground and
support passionate music
and be part of the solution

3. What is “Real” Music
• Real music is the
true expression of
inner thoughts and
feelings through
sound
• Its real to you, me
and everyone else
• Takes effort

4. Real Music Inspires
• Evokes thought
• Inspires new ideas (musical and not)
• Lyrics like “I’m sexy and i know it”
inspires nothing, but sluttyness (one
ex. of many)
• Don’t you want to be inspired?

5. Requires Soul
• Music has do be done for the love
of it
• I have found the majority
mainstream music to be tainted
and lack soul
• Lady Gaga vs Jimi Hendrix

6. Money and Music
• Music should not be made to be
sold
• If music is made for money is
reflected in the music and
therefore tainted

7. Money and Music..
• Irionic- mainstream
pirating=less support
• Underground music=
huge support by less
people
• At home having fun ex.

8. It Takes Work
• Being an actual musician takes longterm
skill and mental development
• Defining a personal style over time
• Mike Greenfield- Only after going through
a diverse volume of
works..working..defining..

9. Im Not
Discriminating
• You can be an electronic musician,
• But most aren’t. Ableton
• Wheres the difference in style?
• Ex Pretty Lights..

10. Mainstream (popular)
Music
• IS RUINING MUSIC
• Makes it homogenous
• Hurts actual artists
• Numbs the mind

11. “Popular”
Who decides what you get to listen to?
Corporations- Clear Channel
from 60-1200 stations
There is no investing in artists growth
anymore.
It’s a hit or they peace

12. Radio
The1996 telecommunications act. allowed
radio to become corporatized.
mergers
national playlists
all time low in radio satisfaction- Rolling
Stone

13. Mainstream..
• ex top 10 on itunes charts-
sounded THE SAME
• In 2002 Tom Petty had his
track The Last Dj banned
from all major radio
stations, which did not use
bad language or advocate
violence..

14. Mainstream..
• Silences creativity
• Hurts real artists
• Sometimes funds =creativity

15. Music in the Soul
• Music has the power
to speak to the core
of people.
• I strongly believe the
quality of music you
listen to affects how
you think about
things.

16. If You Have Learned
Anything
• Please go out and support your local,
underground, and hardworking makers of
real music.
• The best place to find real music is through
select internet outlets (depending on
taste), beatport, headstash, or my favorite,
friends/random people who love quality
music too.

17. Sources
• Kot G. (2001,August 16). Kot G. (2001,August 16). What’s Wrong With the Radio.
www.rollingstone.com. retrieved January 21, 2012. from http://www.swingmusic.net/WHAT.html
Wrong With the Radio. www.rollingstone.com. retrieved January 21, 2012. from http://
www.swingmusic.net/WHAT.html
• Dansby A. (January 31, 2003). Henley Rips Radio. Rollingstone.com. retrieved January 28, 2012. from
http://www.rollingstone.com/music/news/henley-rips-radio-20030131