The document is a questionnaire about preferences for music videos. It contains 10 questions regarding preferences in genre, video style, gender of artists, use of lyrics, viewing frequency, video pace, and what makes a video stand out. The responses show preferences for dance and rap genres, performance-based videos with concepts and narratives, mixed or male artists, abstract videos with multiple elements, and videos with good beats, lighting, and acting that match the song.

1. Questionnaires
This questionnaire is just to find out what you think about music video’s to get ideas
on how to create a successful music video and get an understanding on what the
public want.
Thank you for taking your time out to do this.
Have a nice day!
1). Are you male or female?
Female X Male
2). What age group do you fall under?
10-15 16-20 X 21-30 31-40
41-50 50+
3). What is your favoured type of genre?
Pop Rock Indie Rap
Dance X R’n’B Techno Ballad
Heavy metal Dub-step X
Other (Please Specify) _______________________
4). Do you prefer concept, performance, narrative or a mix based videos?
Concept Performance X Narrative
Mixed (of which two) prefer to have actions in sync with the song.
5). Which do you prefer?
Female Artist(s) Male Artist(s) Mixed X
6). Do you prefer abstract videos or ones that go with the lyrics?
Abstract X Goes with lyrics
Why?
It gets boring after a while when the lyrics goes with the song, therefore, its more interesting
to watch other things like dancing or a good storyline with it, because you could dance with
it, and its more appealing, than just watching someone singing along to it, which is in a lot of
music videos these days.

2. 7). What media technique used in a music video do you believe is the most attractive aspect
when viewing? Rank 1 to 5 (1 being the most attractive and 5 being the least)
Settings X
Fashion ________
Lighting ________
Camerawork ________
Lyrics/Sound X
8). How often do you watch music videos?
Daily Weekly Monthly
X
Hardly ever
9). Which do you prefer?
Calm/slow music videos Lively/fast music videos X
10). In your opinion what makes a music video stand out?
Having a good beginning, that appealing to your, so something with a good beat, and vibrant
colours with good settings.

3. Questionnaires
This questionnaire is just to find out what you think about music video’s to get ideas
on how to create a successful music video and get an understanding on what the
public want.
Thank you for taking your time out to do this.
Have a nice day!
1). Are you male or female?
Female X Male
2). What age group do you fall under?
10-15 16-20 21-30 X 31-40
41-50 50+
3). What is your favoured type of genre?
Pop Rock Indie Rap
Dance X R’n’B Techno X Ballad
Heavy metal Dub-step X
Other (Please Specify) _______________________
4). Do you prefer concept, performance, narrative or a mix based videos?
Concept Performance X Narrative X
Mixed (of which two) _____________________
5). Which do you prefer?
Female Artist(s) Male Artist(s) Mixed X
6). Do you prefer abstract videos or ones that go with the lyrics?
Abstract Goes with lyrics X
Why?
Tells you the storyline clearly.

4. 7). What media technique used in a music video do you believe is the most attractive aspect
when viewing? Rank 1 to 5 (1 being the most attractive and 5 being the least)
Settings X
Fashion ________
Lighting ________
Camerawork X
Lyrics/Sound X
8). How often do you watch music videos?
Daily Weekly Monthly
X
Hardly ever
9). Which do you prefer?
Calm/slow music videos Lively/fast music videos X
10). In your opinion what makes a music video stand out?
Good Camera work, so if the song is fast, the camera shots should be fast, and if its slow,
then the camera shots should be slow.

5. Questionnaires
This questionnaire is just to find out what you think about music video’s to get ideas
on how to create a successful music video and get an understanding on what the
public want.
Thank you for taking your time out to do this.
Have a nice day!
1). Are you male or female?
Female X Male
2). What age group do you fall under?
10-15 16-20 21-30 31-40 X
41-50 50+
3). What is your favoured type of genre?
Pop Rock X Indie Rap
Dance R’n’B Techno Ballad
Heavy metal Dub-step
Other (Please Specify) Jazz
4). Do you prefer concept, performance, narrative or a mix based videos?
Concept Performance X Narrative
Mixed (of which two)
5). Which do you prefer?
Female Artist(s) Male Artist(s) Mixed X
6). Do you prefer abstract videos or ones that go with the lyrics?
Abstract Goes with lyrics X
Why?
more interesting to see th song narrated and in sync with the lyrics.

6. 7). What media technique used in a music video do you believe is the most attractive aspect
when viewing? Rank 1 to 5 (1 being the most attractive and 5 being the least)
Settings X
Fashion ________
Lighting ________
Camerawork ________
Lyrics/Sound X
8). How often do you watch music videos?
Daily Weekly Monthly
X
Hardly ever
9). Which do you prefer?
Calm/slow music videos Lively/fast music videos X
10). In your opinion what makes a music video stand out?
Good acting skills – makes the song look realistic.

7. Questionnaires
This questionnaire is just to find out what you think about music video’s to get ideas
on how to create a successful music video and get an understanding on what the
public want.
Thank you for taking your time out to do this.
Have a nice day!
1). Are you male or female?
Female X Male
2). What age group do you fall under?
10-15 16-20 X 21-30 31-40
41-50 50+
3). What is your favoured type of genre?
Pop Rock Indie Rap X
Dance R’n’B X Techno Ballad
Heavy metal Dub-step X
Other (Please Specify) _______________________
4). Do you prefer concept, performance, narrative or a mix based videos?
Concept X Performance Narrative
Mixed (of which two)
5). Which do you prefer?
Female Artist(s) Male Artist(s) X Mixed
6). Do you prefer abstract videos or ones that go with the lyrics?
Abstract X Goes with lyrics
Why?
Good to have more than one thing happening, otherwise it gets boring.

8. 7). What media technique used in a music video do you believe is the most attractive aspect
when viewing? Rank 1 to 5 (1 being the most attractive and 5 being the least)
Settings X
Fashion ________
Lighting X
Camerawork ________
Lyrics/Sound X
8). How often do you watch music videos?
Daily Weekly Monthly
X
Hardly ever
9). Which do you prefer?
Calm/slow music videos X Lively/fast music videos
10). In your opinion what makes a music video stand out?
A good beat in the music to make it more appealing.

9. Questionnaires
This questionnaire is just to find out what you think about music video’s to get ideas
on how to create a successful music video and get an understanding on what the
public want.
Thank you for taking your time out to do this.
Have a nice day!
1). Are you male or female?
Female X Male
2). What age group do you fall under?
10-15 X 16-20 21-30 31-40
41-50 50+
3). What is your favoured type of genre?
Pop X Rock Indie Rap
Dance X R’n’B Techno Ballad
Heavy metal Dub-step
Other (Please Specify) _______________________
4). Do you prefer concept, performance, narrative or a mix based videos?
Concept Performance Narrative X
Mixed (of which two) prefer to have actions in sync with the song.
5). Which do you prefer?
Female Artist(s) X Male Artist(s) Mixed
6). Do you prefer abstract videos or ones that go with the lyrics?
Abstract X Goes with lyrics
Why?
It’s better to have other stuff in the video, so you can go along with it like dancing.

10. 7). What media technique used in a music video do you believe is the most attractive aspect
when viewing? Rank 1 to 5 (1 being the most attractive and 5 being the least)
Settings X
Fashion X
Lighting ________
Camerawork ________
Lyrics/Sound X
8). How often do you watch music videos?
Daily Weekly Monthly
X
Hardly ever
9). Which do you prefer?
Calm/slow music videos Lively/fast music videos X
10). In your opinion what makes a music video stand out?
Good opening in the song and music video, like a ‘bang’.

11. Questionnaires
This questionnaire is just to find out what you think about music video’s to get ideas
on how to create a successful music video and get an understanding on what the
public want.
Thank you for taking your time out to do this.
Have a nice day!
1). Are you male or female?
Female Male X
2). What age group do you fall under?
10-15 16-20 X 21-30 31-40
41-50 50+
3). What is your favoured type of genre?
Pop Rock Indie Rap
Dance R’n’B Techno X Ballad
Heavy metal Dub-step X
Other (Please Specify) House Music
4). Do you prefer concept, performance, narrative or a mix based videos?
Concept X Performance Narrative
Mixed (of which two)
5). Which do you prefer?
Female Artist(s) Male Artist(s) Mixed X
6). Do you prefer abstract videos or ones that go with the lyrics?
Abstract X Goes with lyrics
Why?
Good to have more than just someone singing along to the song, it looks more realistic f you
have dancing or something like gymnastics or parkour going on. Just having someone sing
along looks a bit fake.

12. 7). What media technique used in a music video do you believe is the most attractive aspect
when viewing? Rank 1 to 5 (1 being the most attractive and 5 being the least)
Settings X
Fashion ________
Lighting X
Camerawork ________
Lyrics/Sound X
8). How often do you watch music videos?
Daily Weekly Monthly
X
Hardly ever
9). Which do you prefer?
Calm/slow music videos Lively/fast music videos X
10). In your opinion what makes a music video stand out?
the bass of the song and good beat, something that makes you get into the song quickly,
and not too slow and boring.

13. Questionnaires
This questionnaire is just to find out what you think about music video’s to get ideas
on how to create a successful music video and get an understanding on what the
public want.
Thank you for taking your time out to do this.
Have a nice day!
1). Are you male or female?
Female Male X
2). What age group do you fall under?
10-15 16-20 21-30 X 31-40
41-50 50+
3). What is your favoured type of genre?
Pop Rock Indie Rap X
Dance X R’n’B Techno Ballad
Heavy metal Dub-step X
Other (Please Specify) _______________________
4). Do you prefer concept, performance, narrative or a mix based videos?
Concept X Performance Narrative
Mixed (of which two)
5). Which do you prefer?
Female Artist(s) Male Artist(s) Mixed X
6). Do you prefer abstract videos or ones that go with the lyrics?
Abstract X Goes with lyrics
Why?
More interesting and appealing.

14. 7). What media technique used in a music video do you believe is the most attractive aspect
when viewing? Rank 1 to 5 (1 being the most attractive and 5 being the least)
Settings X
Fashion ________
Lighting X
Camerawork X
Lyrics/Sound X
8). How often do you watch music videos?
Daily Weekly Monthly
X
Hardly ever
9). Which do you prefer?
Calm/slow music videos Lively/fast music videos X
10). In your opinion what makes a music video stand out?
Lighting, so it shows the mood of the song, e.g. if its house and techno music you can have
vibrant colours and neon, and if its sad you can have dull and negative colours.

15. Questionnaires
This questionnaire is just to find out what you think about music video’s to get ideas
on how to create a successful music video and get an understanding on what the
public want.
Thank you for taking your time out to do this.
Have a nice day!
1). Are you male or female?
Female Male X
2). What age group do you fall under?
10-15 16-20 21-30 31-40 X
41-50 50+
3). What is your favoured type of genre?
Pop Rock X Indie Rap
Dance R’n’B Techno Ballad
Heavy metal X Dub-step
Other (Please Specify) _______________________
4). Do you prefer concept, performance, narrative or a mix based videos?
Concept Performance X Narrative
Mixed (of which two) prefer to have actions in sync with the song.
5). Which do you prefer?
Female Artist(s) Male Artist(s) X Mixed
6). Do you prefer abstract videos or ones that go with the lyrics?
Abstract Goes with lyrics X
Why?
I enjoy watching bands perform live, therefore when they sing it, it looks real.

16. 7). What media technique used in a music video do you believe is the most attractive aspect
when viewing? Rank 1 to 5 (1 being the most attractive and 5 being the least)
Settings X
Fashion ________
Lighting X
Camerawork ________
Lyrics/Sound X
8). How often do you watch music videos?
Daily Weekly Monthly
X
Hardly ever
9). Which do you prefer?
Calm/slow music videos Lively/fast music videos X
10). In your opinion what makes a music video stand out?
The beat of the song that gets you going, and you have it stuck in your head

17. Questionnaires
This questionnaire is just to find out what you think about music video’s to get ideas
on how to create a successful music video and get an understanding on what the
public want.
Thank you for taking your time out to do this.
Have a nice day!
1). Are you male or female?
Female Male X
2). What age group do you fall under?
10-15 X 16-20 21-30 31-40
41-50 50+
3). What is your favoured type of genre?
Pop Rock Indie Rap
Dance X R’n’B X Techno Ballad
Heavy metal Dub-step X
Other (Please Specify) _______________________
4). Do you prefer concept, performance, narrative or a mix based videos?
Concept Performance Narrative
Mixed (of which two) Narrative and concept.
5). Which do you prefer?
Female Artist(s) Male Artist(s) Mixed X
6). Do you prefer abstract videos or ones that go with the lyrics?
Abstract X Goes with lyrics
Why?
More things going on that keep your attention.

18. 7). What media technique used in a music video do you believe is the most attractive aspect
when viewing? Rank 1 to 5 (1 being the most attractive and 5 being the least)
Settings X
Fashion ________
Lighting ________
Camerawork X
Lyrics/Sound X
8). How often do you watch music videos?
Daily Weekly Monthly
X
Hardly ever
9). Which do you prefer?
Calm/slow music videos Lively/fast music videos X
10). In your opinion what makes a music video stand out?
The actors need to be good to make the song and video seem realistic.