The document discusses the dance music genre and analyzes assumptions about dance music fans. It finds that most assumptions are correct, including that dance music fans are primarily younger people who enjoy socializing. They listen to dance music frequently and attend festivals. Qualitative data from interviews supports that dance music lifts mood and is seen as fun and energetic by fans. Fans see it as a way to socialize and reflect their happy personalities.

1. DANCE MUSIC GENRE
Lotty isles and Jessica Hedley

2. WHY DO I LIKE DANCE MUSIC?
• It allows you to express yourself
• You can listen to it on social occasions
• It has an upbeat positive feeling to it which therefore makes you more positive
• It reminds you of festivals

3. DOES MY DATA SUPPORT MY
ASSUMPTION?
• Primarily younger teenagers and young adults who listen to dance music
• Listen to dance music a lot in the week
• Enjoy socializing
• Girls typically wear the most up to date fashion and clothes that relate to festivals
such as crop tops and off the shoulder tops, rip jeans ect…
• Boys typically wear the sports branded clothing such as Adidas or Nike
jumpers/shoes and tight jeans.
• Usually attend festivals not gigs.
• Use social networking sites.

4. DOES THE DATA SUPPORT MY
ASSUMPTION?

14. DOES IT SUPPORT ASSUMPTION?
• Primarily younger teenagers and young adults who listen to dance music- CORRECT!
• Enjoy socializing- CORRECT!
• Listen to dance music a lot in the week- CORRECT!
• Girls typically wear the most up to date fashion and clothes that relate to festivals such as crop
tops and off the shoulder tops- CORRECT!
• Boys typically wear the sports branded clothing such as Adidas or Nike jumpers/shoes and tight
jeans- WRONG!
• Usually attend festivals not gigs- CORRECT!
• Use social networking sites- CORRECT!

15. HOW CAN I APPLY THIS TO THE 4CS?
• Qualitive data helps you to gain an insight into peoples personalities and provide
greater depth of detail. We asked the following questions to 3 members of the
public.
• Why do you like dance music?
• Do you think that people should just belong to one genre of music or have the
freedom to browse all types of music but primarily belonging to one?
• What do you find rewarding about dance music?
• Do you think that dance music fans share similar interests outside of music?
• Do you think that dance music reflects your personality and if so, what is it?

16. WHY DO YOU LIKE DANCE MUSIC?
• Summary:
“Because you can dance to it, it is fun.”
“I like the rhythm.”
“It get’s me in the mood, in the mood to dance, get out my sick moves, without beats
parties would be rubbish!”

17. DO YOU THINK THAT PEOPLE SHOULD JUST BELONG TO ONE
GENRE OF MUSIC OR HAVE THE FREEDOM TO BROWSE ALL TYPES
OF MUSIC BUT PRIMARILY BELONGING TO ONE?
• Summary:
• “Anyone can listen to everything and anything, surely?”
• “No, because you can still like different songs and different styles of music”
• “yes, I do believe that you should belong to one genre, your supporting the genre
and promoting it”

18. WHAT DO YOU FIND REWARDING
ABOUT DANCE MUSIC?
• Summary:
• “It lifts up your energy”
• “I don’t get a rewarding feeling from it”
• “Easy way to socialise and make friends”

19. DO YOU THINK THAT DANCE MUSIC
FANS SHARE SIMILAR INTERESTS
OUTSIDE OF MUSIC?
• Summary:
• “yeah”
• “I don’t really know as I don’t really know other people who like this genre”
• “yeah, the peoples sense of style are simular and most people who listen to this
genre seem chill and relaxed”

20. DO YOU THINK THAT DANCE MUSIC
REFLECTS YOUR PERSONALITY AND IF
SO, WHAT IS IT?
• Summary:
• “I guess when I listen to it I feel more happy, and that reflects my personality as I am
normally a happy guy”
• “No it does not at all”
• “yes! I consider my personality cheerful I'm never normally sad as I'm quite relaxed I
don’t hold grudges”