1. In what ways does your media
product use , develop or challenge
forms and conventions of real media
products?
I’ve already talked about the conventions
of a music video and given examples of
which I followed, but what did I do for
my DigiPak and Advertisement?
2. Conventions of a DigiPak
The name of the artist should be on the front of the and has to be easy to read.
Artist name should be bigger than the album name.
Album name should be bigger than the Artist name.
Both should be in the same font.
The track listing should be on the back (all in the same font), again it should be
easy to read – avoid curly fonts.
Production information should be on the back at the bottom and should include
the distributor, Copyright, Date, Barcode and the Artist Web Address (Artist
website/record label website)
If it is a special edition there should be a promotional sticker on the front
No more than three to four colours
No more than two fonts
Must create some sort of visual link with the advertisement.
3. Here are the ones I looked at.
These are the examples that I looked at. The reason why I looked at these and none from
My Genre of Dubstep was because most Dubstep artist do not have their faces on the cover of their
CD’s its more visual imagery which would be more hard for me to do as I didn’t have much
Experience with Photoshop. I thought it was important to have Ava Manhattans face clear
On the front because she is an upcoming artist and she needs to be recognised, that's why I
Looked at the above covers for inspiration, I like how all of them have a clear shot of their
Faces and it is a close up. I got heavily influenced by these and my DigiPak follows this convention.
4. The end result of my DigiPak.
This is what my final product looks like. As you can see, I used a close up shot of her full face and
Followed all the conventions of a DigiPak including using only certain number of fonts and colours.
I didn’t challenge any of the conventions as I didn’t actually know how I could and thought it would
Be better this way and actually looks more effective this way. I think if I was more experienced with
Photoshop I may have challenged some of the conventions but I am pleased with how it turned out.
5. The do’s and don’ts when making an
advertisement.
Do Use a clear font.
Do Have the same theme running through the Ad as you did the
DigiPak.
Don’t use different colours from your DigiPak.
Do have a picture of the front of you CD cover so your audience can
recognise what do buy.
Do be careful where you place your font.
Don't overlap fonts on top of fonts or in front pictures, make it easy for
your audience to read.
Do remember to put a clear release date.
Do write where the customer can purchase the CD e.g. iTunes, HMV.
Do use appropriate pictures.
Don’t have stretched or blurry pictures.
6. Advertisements that I looked at.
Here are just some of the
adverts I looked at. Some I
found on the internet via.
Google, Others I found in
music Magazines, such as
NME. The Ellie Goulding
advert is my favourite . I like
the layout of it. And like
how clear her face, her
name the name of her
album is very clear on the
advertisement.
I also like that on her Ad
they’ve put in reviews stars
and from this it influenced
me to add some to my own.
8. My thoughts..
I think that looking back at the conventions and do’s and
don’ts etc. I did follow most of the conventions in my
ancillary work, I didn’t challenge any of the conventions. I
kept a running theme of colours (Red, white and black) I
also kept to using only two fonts, both of which were used
on my DigiPak and Advertisement. I hope that the visual
links between the two are clear, because to me it does look
like it is. I also made sure that I used different pictures of
the artist on the advertisement but made sure it was
similar enough to recognise her – I think it helped that she
was wearing the same outfit which also helps with
reaching our target audience because you can see her
clearly. I am pleased with how my ancillary work came out,
I know that I was in fact quite nervous for it because of my
lack of experience with Photoshop but I do like final
outcomes.
