Visitor attractions are named sites focused on a specific human or natural feature that are the center of visitor and management attention. Attractions are generally single units based on a key feature, while destinations include multiple attractions and support services. An attraction is defined as an established excursion destination open to the public without booking for published periods each year, intended to allow access for entertainment, interest or education.

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TOURISM GRADE 10
TOPIC-ATTRACTIONS
BY KABELO MANAMELA
REFERENCE
Kristel Laurenciano
Pearce, 1991
Swarbrook 2002

3. Visitor Attractions
It is a named site with a specific human or
natural feature which is the focus of
visitor and management attention.
Pearce, 1991

4. Attractions are generally
single units, individual sites
or very small, easily
delimited geographical
areas based on a single key
feature.
Destinations are larger areas
that include a number of
individual attractions
together with the support
services required by
tourists.
Swarbrooke, 2002

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A permanent established excursion
destination
A primary purpose of which is to allow
access for entertainment, interest or
education
It must be open to the public, without prior
booking, for published periods each year.
It should be capable of attracting day
visitors or tourists as well as local residents
It must be a single business, under a single
management, so that it is capable of
answering the economic questions on
revenue, employment
- Definition of NTO, UK

6. TYPE
Historic houses, Museums and galleries,
Wildlife attractions, Castles, Gardens,
Leisure parks
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7. PHYSICAL ENVIRONMENT
Natural (forest, mountains)
Built Environment (leisure park, historic
houses)
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8. OWNERSHIP
Managed by wide range of organizations,
trusts and individuals working in the
public, private and not for profit sectors.
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9. PERCEPTION
Dark Tourism
Memorial Day Commemoration
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ADMISSION POLICY
Admission fees,
Open freely to the public,
Operated by membership,
Voluntary donations
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10. APPEAL
Geographic level
Market segments
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SIZE AND CAPACITY
Vary in land coverage,
designed for mass
coverage, range of
services and facilities
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11. COMPOSITION
Located around a specific
point or feature
May occur at a variety of
locations
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DEGREE OF PERMANENCE
Event are short duration
expected in temporary
sites
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12. VOLUME OF VISITORS
Visitor numbers received over a given period
of time
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ORGANIZATIONAL COMPLEXITY AND RISK
Degree of organization needed to coordinate
Unpredictable nature of visitor markets and
individuals
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13. Professional management skills and the
operator’s available resources
The type of attraction or ‘product offering’
Market demand for the product
Ease of access from major routes and
centers of tourist and resident
populations

14. Appropriate hours of opening
Provision and quality of on-site amenities
(parking, visitor centre, signs and labels,
shops, guides, refreshments, toilets etc.)
Proximity to and quality of near site
amenities (sign posts, local
accommodation, local services)

15. Quality of service (staff appearance,
attitude, behavior, local services)
The mood, expectation, behavior and
attitude of visitors
Value for money