9. TOURISM = TRAVEL TO A DESTINATION DESTINATION TOURISTS ACCESS Tourism is the social phenomenon or industry involving PEOPLE (MARKETS ) who, for purposes (MOTIVATIONS) other than remuneration… TRAVEL (by land, air, or sea)… to PLACES (DESTINATIONS) other than their usual environment (place of residence). Visitor markets = overnight tourists + excursionists visiting for the day If tourists cannot get to the destination, no one can appreciate whatever it is that the place has to offer Determined by the travelers’ motivations for going on the trip. Different destinations for different motives.
10. TOURISTS The demand for tourism businesses is local. It is a derived demand that comes from the demand for a given destination/location Generally, tourists choose the destination first. Then, they decide what to do at the destination. If nobody visits, there is no business for the spa at the destination. ACCESS Poor accessibility means smaller market for local tourist businesses New infrastructure and transport services represent market opportunities. DESTINATION Tourism businesses have a vested interest in sustaining the quality of attractions, as well as in cooperating to promote the destination. Attractions are pull factors that draw visitors to the destination. Attractions give visitors the reasons for choosing a particular destination over other choices.
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12. The Basic Resources for Tourism Development Destination development will have inevitable impacts on these resources Natural Cultural and Historical Social Economic Land and water features Natural ecosystems Flora and fauna etc. Archaeological sites Old cities and buildings Historic places Festivals Food Art and music Lifestyles Relationships Education Religion etc. Business activity Livelihoods Products and services etc.
13. Development can have positive and negative impacts on tourism resources Tourism can conserve and enhance. It can also deplete, destroy, or damage.
15. To fully experience the attractions and activities, tourists will require a whole range of products and services at the destination. OTHER SERVICES INTERNAL TRANSPORTATION FOOD & BEVERAGE TRAVEL & TOURS ACCOMMODATIONS ATTRACTIONS ACTIVITIES Natural, Historical, Cultural, & Socio-Economic, Resources
16. Tourism INDUSTRY generally refers to the collection of all businesses and other entities that provide the services which enable visitors to experience the attractions and activities at the destination OTHER SERVICES INTERNAL TRANSPORTATION FOOD & BEVERAGE TRAVEL & TOURS ACCOMMODATIONS ATTRACTIONS ACTIVITIES Natural, Historical, Cultural, & Socio-Economic, Resources
17. Building the destination will require the development of not just the tourist attractions and activities, but also the other businesses and services that tourists will need during their visit to the destination. OTHER SERVICES INTERNAL TRANSPORTATION FOOD & BEVERAGE TRAVEL & TOURS ACCOMMODATIONS ATTRACTIONS ACTIVITIES Natural, Historical, Cultural, & Socio-Economic, Resources
18. Who is involved in Tourism Development? Government Private Businesses Community/Residents OTHER SERVICES INTERNAL TRANSPORTATION FOOD & BEVERAGE TRAVEL & TOURS ACCOMMODATIONS ATTRACTIONS ACTIVITIES Natural, Historical, Cultural, & Socio-Economic, Resources
19. Tourism is a very large and complex industry The private tourism sector’s main role is to invest and generate profits from their tourism enterprises in a sustainable manner. OTHER SERVICES INTERNAL TRANSPORTATION FOOD & BEVERAGE TRAVEL & TOURS ACCOMMODATIONS ATTRACTIONS ACTIVITIES Natural, Historical, Cultural, & Socio-Economic, Resources
20. Tourism is a very large and complex industry Regulation Public infrastructure & Social services Public Policy Marketing and promotions activities Ownership or management Government’s traditional role has been to establish a healthy, conducive environment for tourism through policies, infrastructure, and social services .
21. The Tourism Economy The tourism industry is linked with other economic sectors that rely on and support tourism. These other sectors, thus, indirectly provide their products to visitors. Agriculture Fishing Forestry Textiles Others Food Manufacturing
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