The document outlines a plan for a mobile site targeting young, independent travelers aged 20-35. It recommends including general hotel information, offers, weather, contact details, a gallery, map, and reservation and event calendars. It then analyzes competitors' mobile sites and chooses to include hotel photos, reservations, information, offers, videos, virtual tours, and social media links for the project site. The rationale is that these visual elements and sharing features will create a more engaging experience for the target audience.