The document outlines six major priorities for tourism policy in the Midi-Pyrénées region of France: 1) regional consolidation; 2) enhancing natural and cultural heritage; 3) contributing to employment; 4) innovating and professionalizing the industry; 5) qualifying production; and 6) promoting regional identity. It then describes criteria for regional intervention in the tourism sector, including qualifying and promoting tourist accommodations, traditional catering, and diversifying tourism products. It also discusses supporting territorial tourism organization and accompanying regional tourism players.

1. REGIONAL POLICY FOR TOURISM 6 Major Priorities Regional consolidation Enhancing the value of our natural and constructed heritage Contributing to employment Innovating, professionalizing Qualifying production Promoting the identity of the Midi-Pyrénées

2. CRITERIA FOR REGIONAL INTERVENTION IN THE TOURIST SECTOR Qualifying and promoting tourist production • Actions in terms of tourist accommodation • Support traditional quality catering • Enriching and diversifying the range of tourism product lines by putting in place structuring equipment Supporting and accompanying the territorial organisation of tourism • Areas, Regional Natural Parks, Conglomerations • Pyrenean resorts and tourist centres Qualifying and promoting tourist production • Help and advice • Knowledge for action: tourist economy observatory • Managing information and information and communication technology (ICT) • Accompanying regional tourism players (objectives contracts)

3. LE COMITE RÉGIONAL DU TOURISME Promotion and tourist communication Marketing assistance In France and ten foreign markets : • through actions of communication and direct marketing, • the organization of promotional demonstrations, public relations and events, • the realization of thematic editions and catalogues of products, • relations with the media... Through the regional booking service Midi-Pyrénées Vacances Loisirs : • more than 500 referred products, • 3 313 000 € sales turnover, • 7 000 contracts, • a sales development all seasons Marketing, tourism observation, information management • Animation of local, departmental and regional partners, • Collection, processing and diffusion of the regional tourism data • Implementation of the Regional Network of Tourist Information (animation and technical support ) • Websites development, actualization of information … • Assistance with territorial organization and business developers • Technical Support to professional organizations in product’s qualification • Specific sectors of intervention: Associative and Social tourism, Hydrotherapy and Health tourism, Country holidays… Production - development

4. REGIONAL NETWORK OF TOURIST INFORMATION Organisation séjour Mesure de la satisfaction Fidélisation Communication Séduction Achat produit Information sur place Processus de décision d’achat Consommation Service « après-vente » Processus de décision d’achat Consommation Service « après-vente » Réseau des OTSI CDT Information and consumption

5. REGIONAL NETWORK OF TOURIST INFORMATION Network organization Outils de géocodage de l’information information géolocalisée