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Armagh Tourism Strategy
Armagh – tourism strategy
The Vision “ Armagh to be a standout short break, cultural destination in Ireland with the island’s oldest city, at its heart, offering an exceptional small, historic, city visitor experience comparable to the best in Europe. ”
The Aim To grow the value and volume of tourism in such a way that stimulates economic development, supports employment and enhances the quality of life.
Tourism trends - International ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tourism trends - Ireland ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tourism trends – Current volume/value ,[object Object],[object Object],[object Object],[object Object]
Tourism trends – Current volume/value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competition - International
Competition – UK and Ireland
USP Standout ,[object Object],[object Object],[object Object],[object Object]
Branding/positioning
Branding/positioning
Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product development ,[object Object],[object Object],[object Object],[object Object],[object Object]
Navan/Emain Macha ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
St Patrick’s Trian ,[object Object],[object Object],[object Object],[object Object]
Stables and Park ,[object Object],[object Object],[object Object],[object Object]
Loughgall  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TIC ,[object Object],[object Object],[object Object],[object Object]
Organisational approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Staff and finance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Staff and finance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
World Heritage Status – the big idea
World Heritage Status – the big idea

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Armagh Presentation For 24.07.08b