® Twitter Uses & TipsInternet Marketing & Social Media Kansas City June 28, 2011 Mary D. Padilla
Twitter & Tweeting• Social networking and micro-blogging service utilizing instant messaging, SMS or a web interface.• Kinds of tweets: entertainment, information, special campaigns for events or fundraising, etc.• Timing: Weekdays 3-5 p.m. Tuesdays are typically slow days per studies.
Beginner Basics• Use a photo of yourself. Studies show that people are more responsive to faces than logos or other icons.• Make sure your handle is not too long. The longer it is the less characters you have to tweet.• In your description, make sure you provide people with a clear understanding of who you are and what to expect.• Include a link to a website, LinkedIn profile or other, like your AboutMe.com profile.
What Makes For Success?• Awareness of what you represent/your brand• Understanding of who your audience is• Understand expectations from followers• Transparency• Keeping to key areas of interest and using hashtags for those, i.e. #kcroyals, #IMSMKC, #kcstorms, etc.
Tips• Use specific messaging for each social media outlet. Not all content is pertinent for each audience and may be seen as spam.• Do your research. Look at lists of people you follow, search key words and follow trade publications/organizations in your areas of interest.• If you schedule tweets in advance, check in for responses.
Tips• Tweet when you have time for conversations.• Use social media manners.• Post photos. Instagram allows for this, and is another social media outlet. It encourages interaction with followers.• If you need help, crowdsource. Ask your Twitter community questions.
Remember…• Online influence is influence online. It does not replace the influence of your IRL (in real life) network.