In case you have to respond to something –
positive or negative
To know what people are saying about you
To understand the norms of that particular
To get ideas for what you should be posting
Yes, you should talk about
what you’re up to, what
you’ve accomplished, how
awesome you are, but you
also need to be a pointer to
and curator of awesome
content! Try to have a ratio
of 1:4 or something
Can’t ﬁnd info to share?
Figure out your topics (what you are
Search those words on Twitter and connect
Twitter lists to see and retweet
Blogs (use RSS reader)
Why we share content
New York Times research...
To bring valuable and entertaining content to
To deﬁne ourselves to others
To grow and nourish our relationships
To feel valuable in the eyes of others
To get the word out about causes or brands
What that means
It’s all about relationships. Help others to build
Appeal to their desire to share with each other,
not just your brand.
Think useful, fun, controversial, actionable.
Keep things simple and easy to understand.
Wait there’s more
#wjchat Wednesday 7-9 pm (even if you only
Read mashable, social media examiner, social
fresh, ofﬁcial blogs of platforms