TT is a Texas-based trucking company that provides transportation services and leases trucks of various sizes. The company aims to service the Dallas area and expand within a few years. It has a linear organizational structure that gives employees responsibilities and decision-making power. TT plans to market its luxury truck interiors and technology features to food, computer, retail, and other industries, employing promotions, incentives, and brochures. It forecasts sales of $100,000 in year one and $400,000 in year three.

1. Prepared by,
Ripsy Mary Thomas
s2 MBA,MACFAST

2. TUFF TRUCKS
BUSINESS PLAN FOR TRUCK WITH
!!!LUXURY CABIN!!!

3. Company Summary
TT is a Texas LLC, with principal offices located in Dallas, Texas. William Smith, president and
CEO, is the majority owner. He has been in the trucking business for 15 years.

4. Services
The trucking industry provides transportation services for persons or companies looking to
haul heavy things. TT Trucking enables someone to lease a truck, of any size, for any project
that needs hauling. We will provide this service to the whole of the Dallas area, and hope to
expand from this base area within few years.

5. Organizational Structure
The company's management philosophy is based on responsibility and mutual respect. TT
maintains an environment that stimulates productivity and emphasizes respect for customers and
fellow employees. The company structure is linear, which lends the staff responsibilities and
decision-making power.

7. INTERIOR
TUFF TRUCKS put a premium on your comfort,
convenience and control with refined features such
as high-quality leather-appointed seating, soft-touch
materials, chrome and wood-grain details and the
latest infotainment technology.

9. INTERIOR TECHNOLOGY
TUFF TRUCKS offer features that make driving a pleasure:
• Standard Rear Vision Camera, shown on the rear view mirror or
navigation screen, makes it easier to back up to a trailer or negotiate
a tight space
• Available 7” in-dash navigation system with 2-D or 3-D map
graphics and three months of NavTraffic2
• Bluetooth®3 for select personal cellphone connectivity to audio
system for hands-free calling
• Adjustable, air-suspended driver's seat delivers comfort all shift long.
• Premium design and materials dramatically reduce vibration and cab
noise.

10. Interior
• Cat exclusive design features
• Premium sound insulation kit
• Optimized day-cab suspension design for enhanced driver comfort and reduced driver
fatigue
• Highly effective ergonomic cab for improved driver safety and productivity
• Mirrors designed for excellent secondary visibility and overall safety
• Interior materials selected and designed for exceptional noise reduction in cab
• Maximized storage capacity and locations
• Superior gauge and rocker switch layout leveraged from Cat equipment design
expertise
• Interior surfaces designed for optimum cleanability

11. Exterior Features
With its aerodynamic lines, refined hood, striking black grille and bold Cat® badge,
the TT690 is sure to turn heads. But its real beauty lies in its features - designed by
Caterpillar* to deliver all the performance and rugged durability you demand.
• Aluminium alloy cab construction reduces overall weight for maximum payloads.
• Sloped hood increases visibility and decreases wind drag for improved fuel
efficiency.
• Modular design allows for quick, cost-effective replacement of damaged
components.

12. Exterior:
• Configurable as truck or day-tab tractor.
• Aluminium alloy cab construction, riveted and bonded for ease of repair.
• Cat* exclusive stylized lightweight composite hood design with open-assist strut system.
• Eye-catching robust all-metal grille and grille-surround providing years of service.
• Modular components for superior serviceability and repair cost management.
• Excellent over-hood visibility.

13. Visibility
All-around visibility is enhanced by large
heated windows, front, top and rear wipers, an
angled roof design and a unique third corner
window. The special contoured front window
enhances downward visibility to the forks and
load wheels. There's even a reading light to
assist the operator in dimly lit areas.

14. Durable and Spacious Sleeper cabin
The sleeper cabin also offers design elements and features that maximise driver comfort:
With a high roof the cabin offers plenty of space for drivers to stand up between the seats, get
dressed and take advantage of the bunk area. In fact, all areas of the cabin can be accessed
standing up, in clearance in the sleeper section.
There is a deluxe large inner spring mattress for quality sleeping and reduced driver fatigue.
An insulated thermal and noise level reduction curtain fitted between sleeper and drive
compartment comes standard.
There is also ample room for a refrigerator and for in-cabin storage of overnight goods.
The TT690 has extensive storage capacity through both internal and external access, with
external storage boxes that allow goods and tools to be accessed from outside the cabin.
A Berstrom Blend Air, Dual-system air conditioning unit provides independent temperature
controls for both the driver and sleeper areas.
Side vent windows with fly screens and shades are standard for the TT690 model.

15. Proven, Powerful Engine Meets Latest
Emissions Standards
• a simple and reliable after-treatment system for customers, without some of the complexities
of competitive engines.
• the TT690LS's integrated, aerodynamic cab design also contributes to the vehicle's superior
fuel efficiency, which remains essentially the same as that of its predecessor. Customers can
also depend on the proven durability of the Cat C15 engine, with a B50 life of 1.6 million km
with Caterpillar's recommended maintenance.

17. Customer Segments
Tuff Trucks will serve four different market segments.
• The first, as mentioned earlier is the food industry. This segment is growing at an
annual rate of 3% with 3000 potential customers identified.
• The second segment is the computer industry with a 5 % growth rate and 1500
possible customers. The retail industry is the third with a 2% growth rate and 1500
customers.
• The last segment is a catch all "other" segment growing at 2% and 500 customers.

18. Marketing
Tuff Trucks will employ three distinct marketing efforts to raise awareness about the company
and generate new customers.
• The first strategy is the use of promotions. This will focus on press releases and advertising
using various different media.
• The second effort will be the use of incentives. The incentives will be offered to existing
customers.(retailers)
• The last effort will be printed brochures. These will be distributed to new and existing
customers.
TT is a customer-centric organization looking to become one of the premier trucking companies
in the USA. Profitability is forecasted to occur at month three. TT has conservatively projected
sales of $100,000 for year one and $400,000 for year three.
Mission
The mission of TT is to be the leading trucking company servicing the United States.

19. Market Analysis Summary
TT has an opportunity to entrench its competitive position in the regional transportation market by
selectively focusing its target market on the food industry. The company has already had
experience in servicing such clients and it believes that there is a growing demand for reliable
transportation solutions in this customer segment.
Market Segmentation
There are several potential customer segments that we will provide our transportation services to.
Major customer segments include the food industry, PC and semiconductor manufacturers, and
retailers.
Large established companies in the afore-mentioned segments (especially in the food industry)
have their own truck fleets, while smaller players outsource the transportation function. The latter
vary in the scale of their operations, but have a steady demand for reliable transportation solutions.
We will actively solicit such customers.

20. Competition and Buying Patterns
Although there are major players in each of the commercial carrier market segments, the market
remains highly fragmented. According to the Dallas Yellow Pages, there are numerous companies
providing different kinds of the trucking services. Major competitors for Tuff Trucks are those
companies who have comparable truck fleets and are also targeting the food industry.
Market research shows that customers in the food industry are price sensitive, and they value on-
time deliveries, special handling capabilities, and less-than-truckload orders.
Customer referrals and carrier's reputation are believed to strongly influence the buying decision

21. Marketing Strategy
We markets our services as solutions to the many companies requiring cargo to be transported
promptly and efficiently. The company's future marketing plans will be nationwide, emphasizing
haulage capabilities for any cargo. The overall marketing plan for services is based on the
following fundamentals:
The segment of the market(s) planned to reach.
Distribution channels planned to reach market segments: television, radio, sales associates, and
mailings.
Share of the market expected to capture over a fixed period of time.
Pricing Strategy
At the time of this writing, TT has a lease arrangement with various companies. The company's
pricing is based on miles per thousands of pounds of cargo transported. We will be able charge
competitive rates, as we have minimal overhead compared to our competition.

22. Marketing Programs
Market Responsibilities. TT is committed to an extensive promotional campaign. To accomplish
initial sales goals, the company will require an extremely effective promotional campaign to
accomplish two primary objectives:
• Attract quality sales/service personnel with a desire to be successful.
• Attract customers that will consistently look to Mike's Trucking for their hauling needs.
Promotion. In addition to standard advertisement practices, TT will gain considerable
recognition through these additional promotional mediums:
• Press releases sent to radio stations, newspapers, and magazines.
• Radio advertising on secondary stations.
We plan to advertise nationally, in magazines and newspapers, on television and radio, and on
billboards.
Incentives. As an extra incentive for customers and potential customers to remember the name,
TT plans to distribute coffee mugs, T-shirts, pens, and other advertising specialties with the
company logo.
Brochures. The objective of a brochure is to portray the company's goals and products as an
attractive functionality. TT will develop three brochures: one to be used to promote sales, one to
announce the product in a new market, and the third to recruit sales associates.

23. Sales Strategy
The company will base its sales strategy on increasing the sales from its existing customers, and
also to target new businesses. For the latter purpose, we will employ a part-time sales
representative.
Once the new trucks are purchased, we will notify our clientele of the new services and pitch our
services to the new businesses. We will further continue our policy of only accepting jobs
which can be delivered with high customer satisfaction. Orders that require outsourcing will be
gradually eliminated so that we can provide total quality control over the services we render.

24. Sales Forecast
The following table and charts show our proposed sales for the 2013

25. Unsurpassed Warranty and Service
"We believe customers will be pleased with our dealers' commitment to full servicing and on-
highway support, which builds on dealers' long-standing tradition of excellent service for the Cat
engine."

26. TUFF OUT;
YET COMFY IN!!

27. THANK YOU!!!!