ASEE has adopted a new approach to strategy, Strategic Doing, as it redesigns itself to be more open, agile, and connected. This sheet outlines the process and why it is important to the future of the organization.

1. What is ASEE’s agile strategy process
and why should I
CARE?
Change is accelerating all around us, and yet ASEE is still organized much the same
as it has been for decades. The result: Members are increasingly frustrated with a
complex and fragmented organization.
With a di!erent approach, we could be doing so much better.
Traditional strategic planning
works in top-down, command-
and-control organizations. We
need an approach to strategy
that is more agile, open, and
focused on learning by doing.
For the past nine months,
the ASEE board and sta!
have been experimenting
with a new process of
strategy, Strategic Doing.
It is a strategy process
designed for open, loosely
connected networks, the
type of learning networks
we form at ASEE.
Come to the Strategic Doing Listening
Session. You will walk away with a deeper
understanding of how ASEE is using this
new approach to strategy.
The Strategic Doing (SD) approach might be one of
the most e!ective ways of implementing change
on campus. It e!ectively replaces strategic
planning, a traditional pathway. At UW-Milwaukee,
we have been able to move forward ten projects
related to I&E transformations of curricula and
institutional culture using SD. It is outcome driven,
but more importantly, it is adaptive. Our diverse
team of faculty and administrators have pivoted
many times because of the continuous feedback
that we analyze and plug back in into the decision
making process.
lya V. Avdeev, Ph.D.
Assistant Professor, Department of Mechanical
Engineering
Founder, UWM Student Startup Challenge (SSC)
Director, Advanced Manufacturing and Design
Laboratory (AMDL)
University of Wisconsin-Milwaukee
What others say…
Tuesday, June 16
12:30-2:00 PM
Exhibit Hall 4 ABC
Strategic Planning typically
produces plans, but moving
them into action is tricky.
Strategic Doing
produces action and
alignment in open,
loosely connected
networks through
experimentation and
iteration.