WKU's 10-year strategic plan from 2018-2028 aims to create a visionary roadmap to achieve the university's shared aspirations. The plan will be guided by vision and mission statements. A vision statement focuses on the future goals and aspirations of an organization, while a mission statement describes its current purpose and activities. Effective statements are clear, hopeful, memorable, and realistic. Committees will present on topics like academic excellence, budgeting, diversity, alumni relations, research, and student success to help inform the strategic plan.

1. Strategic Plan
2018-2028

2. WKU’s Strategic Plan
•The strategic plan will be a visionary
roadmap for WKU’s next 10 years and in
the words of President Caboni “capture
our shared aspirations for the university
and how we will make those reality.”

3. WKU SP Website
•https://www.wku.edu/strategicplan/

4. Vison & Mission
•“The vision statement focuses on
tomorrow and what the organization
wants to become. The mission
statement focuses on today and what
the organization does.”
• Clear Voice website

5. Comparing Vision & Mission
Vision
• Future
• Aspirations
• “North Star”
• Lofty
• Inspiration & Motivation
Mission
• Present
• What we do now
• Who do we do it for
• How do we do it
• Aids in Tactical Planning
• Processes & Performance

6. Vision & Mission Statement
Vision Statement
• Align with values
• Clear
• Hopeful
• Memorable
• Realistic to timescale
Mission Statement
• Align with vision
• Clear
• Purposeful
• Responsible

7. Example: Patagonia
Vision
• A love of wild and
beautiful places
demands participation
in the fight to save
them, and to help
reverse the steep
decline in the overall
environmental health
of our planet.
Mission
• Build the best product,
cause no unnecessary
harm, use business to
inspire and implement
solutions to the
environmental crisis.

8. Presentations by Committees
• Academic Innovation & Excellence
• Budgeting, Efficiency & Infrastructure
• Diversity, Equity & Inclusion
• External Relations & Alumni Engagement
• Research, Scholarship & Creative Endeavors
• Student Success & Experience