The document discusses how the author's media product represents particular social groups through its use of images, textual content, and design. Specifically, it aims to represent 16-22 year old students interested in R&B and hip hop music through glamorous yet sophisticated imagery, a mix of formal and informal language, and a unisex color scheme and masthead focused on identity. The product is designed to attract both male and female audiences through its representation of popular artists.

1. Evaluation for my
media product

2. Question One..
In what ways does your
media product use, develop
or challenge the conventions
of real media products.

3. The Eyebrow- This is conventionally put
The Masthead-
The Typography- above the masthead which Vibe follow, it is
Conventionally Vibes masthead is
Conventionally they use used to explain key artists or features that
positioned at the top of the product
more than one font will appear during the magazine.
and as a banner. The masthead is
however they do not placed underneath the central
have as much variety in image. Conventionally R+B and Hip
their font types as a rock Hop magazines have big bold
magazine would have. masthead as it represents the type
of music.
The button-
These is used if the The Main Image- The
publisher would like them main image conventionally
to draw attention to a looks into the eyes of the
particular feature. camera which draws the
audience in as they are
looking straight at them.
The main image is layered
The Main Cover Line- The over the masthead to add
size of this is much bigger a almost 3D effect which
than the over cover lines would attract more
in order to allow the viewers. The way in which
audience to identify what she is posed is often
the main feature is. conventional for this type
of magazine as women are
presented in a sexual way
The Barcode- All to attract a male
magazines have a audience.
The Cover lines- Vibe have used 4
barcode. For vibe they
different cover lines, using four
are conventionally
different colours, usually Vibe only
placed in the bottom left
really used 2-3 different colours
hand corner.
however this front cover has used
more than this.

4. The eyebrow- I used an eyebrow which follows
the conventions of vibe magazine, I wanted to use
The masthead- Just like Vibe this as It gives the audience a idea of what else
magazine my mast head is they will be seeing in the magazine The main image- My main
bold in block colour. I wanted image follows how
to make this simple because I magazines conventionally
feel that if I used a more use their main images. The
complex masthead that it main image looks directly
would take the attention into the camera which
away from the main image. makes it look like they are
looking directly at the
audience which attracts
The cover lines- I more people
have used 6 cover
line including the
main cover line
which follows the
conventions of Vibe
magazine. Magazine colours-
Vibe use a variety of
different colours on
their front cover I
Main cover line- My main chose to use two
cover line is place over my colours as I think that
main image, I think this is this makes my cover
quite unconventional more sophisticated
because vibe often place the which goes with my
cover line to the side of their genre of music. I also
main image however I have wanted to use quite
made my main cover line unisex colours as my
bigger than the rest of the magazine is directed at
cover lines which is a The barcode- I chose to place my barcode on the bottom of the right males and females.
convention I have followed side of my magazine because I thought with my layout of cover lines
which vibe magazine also do. and main image the barcode looked best in this place, this contrasts
vibe magazine as they conventionally put the barcode on the bottom
of the left hand side.

5. Does my Magazine Front page develop
or challenge the conventions of a real
Magazine Front page
DEVELOP?
I think that my masthead develops the convention of Vibe magazine. I wanted to create my masthead like
Vibe’s as I felt that it was eye catching as it is very bold. I feel that my masthead developed this convention as I
made my masthead extremely bold however still simple. I think that this best represents the type genre of
magazine which my magazine is portraying.
CHALLENGE?
I think that the way in which I placed my cover lines challenged the conventions of vibe magazine because I
used my main cover line over my main image because I wanted it to be obvious that the picture was related to
the main cover line.

6. Header- This is used
to add an identity to
the page. Main Image- Vibe
conventionally only
use one image for
their contents page
compared to
Page numbers-
magazines such as
Every magazine
NME who use at least
uses pages
four images on their
numbers as this
contents page. This
allows the
image is also for one
audience to
of the main articles in
navigate their
the magazines.
way through
the magazine.
Main features-
Vibe
conventionally
show all their
main articles on
Vital Information-
their contents
This bit of
page which
information explains
contrasts other
who the
magazine such as
photographer or
NME who show
stylist is and also
the main article in
shows where the
bold surrounded
models clothing is
by the other
from.
articles.

7. Header- I used a
header to use as a
identification to my Main image- I
contents page. followed the
convention of using
only one image on my
contents page witch
vibe also use. I did this
because I did not
Page number- I want my contents
used page numbers page to be too busy
as a way for my because it wouldn’t
readers to navigate link in with my house
through my style.
magazine
Vital information-
Main features- I put just like vibe
my main articles on magazine I added in
the left hand side some information
which is a which would allow
convention which I the audience to
took from vibe know where the
magazine, however clothing is from.
I used less
information under
each of my features
where as Vibe use
quite a lot of copy
under each of their
features.

8. Does my Magazine contents page
develop or challenge the conventions
of a real Magazine contents page
DEVELOP?
I developed Vibes convention of putting the features on the left hand side. I wanted develop this as I thought it
looked quite sophisticated . I developed this by making the page numbers in a bigger font than the rest of the
copy and I think that this was a good feature as it allows the audience to easily navigate their way through the
magazine.
CHALLENGE?
The use of the title of my page- ‘CONTENTS’ is challenging the conventions of Vibe magazine because they do
not identify their page as the contents page . I didn’t want to directly copy Vibes codes and conventions so I
wanted to add a title to my contents page.

9. Main image- The Headline- vibe Byline- the byline
main image is conventionally add a title tells us who wrote
Header conventionally to their page in order to
linked to the article the magazine.
give the page an identity.
Gutter-
this is the
margins
of the
page,
each
magazine
have a
different
size gutter
to their
magazine.
Stand first- this gives
Copy- the copy is
the article a
conventionally placed in
introduction. three margins

10. Main image- I decided to use an image on the left hand Stand first- my stand first is
side which follows the convention of Vibe magazine. writing in a similar style as vibe
My image is unconventionally looking down. This is magazines is. I wanted my stand
Header- vibe also unconventional as images conventionally look the first to be interesting so that the
use a header. audience directly in the eye in order to attract the audience would be interested in
audience. I chose to do this because it is quite a
glamorous pose which will attract both male and the article.
females. Headline- My
headline is in a
similar layout as
vibe magazine
however I made
my bigger and
Drop cap bolder.
I used a second
image on my
double page
Columns- I
spread which
followed the
challenges the
conventions
convention of
of vibe
vibe magazine as
magazine,
they only use
and the
one image on
sizing of
their double
their
page spread. I
columns. did this because
when I did my
Pull quotes- I used pull quotes in my audience
magazine because I felt that they added Gutter- I followed the same sizing research I found
character to the page and also allowed of the gutter as vibe magazine in that they liked
the audience to get an idea of the what order to follow their codes and more images on
the article will be like before they conventions. the articles.
actually read it.

11. Does my Magazine Front page develop
or challenge the conventions of a real
Magazine Front page
DEVELOP?
I used the same type of layout as Vibe for my magazine however I did develop it slightly. I added an extra image because I wanted
it to be more eye catching I also made the stand first above the first to columns of writing because I felt that for my magazine this
layout look much better.
CHALLENGE?
Vibes double page spread did not use any pull quotes which I used. I feel that these added more interest in the article. As when
readers are scanning through magazine they can easily read the pull quote which allows them to get a quick idea of what the
article will consists of.

12. Question Two…
How does your media
product represent particular
social groups?

13. Representation in the media.
What does representation mean in terms of the media..
Representation is how the producer presents their media in a way that does not match reality in order to
attract their target audience.
Identity is an R+B/ Hip hop magazine which combines English and American artists. My target Audience would
be 16-22 years old from the United Kingdom and Americans which has a focus on students. It is a unisex
magazine.
Reader profile:
Jasmine is 19 years old and goes to University where she is studying English literature and Journalism. She
is currently living in halls where she has met and made friends with a wide range of different people. She
shares a common interest with her friends, and that is their interest in music. Her male and female friends love
to discuss the latest songs from their favourite artists from the Hip hop and R+B industry. Jasmine is interested
in all the latest technology and owns a iphone. Jasmine is highly influenced by this genre in music, and looks up
to her favourite artists Beyonce and Alicia Keys.

14. What representations do your
photographs construct
Due to the fact that my model did not look exactly like Alicia Keys I needed to use Mise-en-scene in order to make
my model appear similar to Alicia Keys
I styled the models hair this way
because it looks sleek and Body Language- The model
glamorous which most girls aspire has her hand of her hip which
to look like. In reality not everyone gives off the idea that she is in
looks like this however girls mainly charge and that no one can
are attracted to this because they tell her what to do. This also
feel they have to look like this as implies that she has her own
well. This would also attract a male ‘Identity’
audience because they would be
attracted to the model.
Clothing- This models dress is
quite elegant, which would
give the audience a perception
of her as being quite mature. I
think that girls look up to
Alicia Keys and aspire to be
like her.

15. What representations does your
textual content construct
My article opens with this paragraph, I used language that would entice the audience in so that they
would want to continue on reading. When I conducted my audience research I found that they liked a
mixture of formal and informal language. I developed this by using a tone of language which is a
mixture of informal and formal language so that it can relate to my target audience.
This pull quote shows that the writing isn't a biased article and that my opinion comes out into the
article. My target audience can relate to this as they would not be afraid to express their opinions.
This quotation express a criticism of the album which would make the audience want to read on to
see what else is said.

16. What representations does your
design construct?
I chose to use the masthead
‘IDENTITY’ because I felt that it
was a strong label for my
magazine. I thought it would be
relatable for my target audience I used the rule of thirds on
because when your aged 16-21 my front cover design. My
you are growing up and beginning front cover is quite simple
to find out your ‘identity’ hence because I think that this
why I chose this as my masthead. I represents the genre of
also thought that it would be quite music.
catchy and a name that people will
remember
I used the colour scheme of
My cover lines were red and black because I
advertising articles from both found from my audience
male and female artists research that they were
because I did not want it to popular colours for both
be of just one gender boys and girls, and I felt that
considering I wanted my as my magazine is a unisex
magazine to be a unisex magazine I would like it to
magazine. attract to both genders.

17. Question Three…
What kind of media
institution might
distribute your product
and why

18. IPC
Visit their website at-
http://www.ipcmedia.com/
As it says on their website- ‘IPC Media is the UK's leading consumer magazine
and digital publisher’. IPC are published by Time Warner which is a global
company which attracts a mass audience. I think that ‘IDENTITY’ would fit in
well with using IPC as their publisher because I think that there is a gap in
their market as they do not have withstanding magazine like mine.
IPC also publish
magazines such as
NME and UNCUT.

19. Question Four…
Who would be the audience
for your media product?

20. Meet my target audience..
My magazine is intended for males and females of the ages 16-22 in the UK and America.
I do also believe that my magazine can also appeal to a older audience perhaps up to the age of 30
because I believe that my magazine is quite sophisticated which could attract a wider audience.
What would they look like?
My target audience are likely to shop in high street shops such as Topshop, Topman, River Island, and Zara.
These popular high street
shops sell fashionable
clothing which appeals to
my target audience as they
like to stay on trend.

21. What are my audiences aspirations?
Identity’s audience are likely to be in some kind of education whether it is high
school, college, or university, Identity’s audience all have the motivation to
achieve to their fullest potential. Some of Identity’s readers could potentially
be interested in music and would like to follow a career within the music
industry and read Identity magazine as a way to follow their favourite artists
who are influencing them towards their dreams.
Due to the fact that a majority of my readers will be
in education this leaves a gap for advertisements
which will appeal to them and benefit them such as
student discount and information about UCAS.

22. Question Five…
How did you attract/address
your audience?

23. How did I attract and address my
audience?
Attract… Address…
I used Alicia keys throughout my
As Identity is a unisex magazine magazine because I think my
I wanted the image to appeal to audience would be able to relate
both males and females. I think to her. She is seen as an
the image portrays a inspirational artist. I used a female
sophisticated feel to it which artist on my front cover which
would appeal to the female would attract both males and
target audience as most women females because females see her
are portrayed in the media in a as being a glamorous inspirational
sexualised way. This image thus artists where as males would be
still represents this however a physically attracted to the front
more sophisticated way is. cover. I used artist such as Chris
Males would be attracting to Brown, Beyonce, Rhianna and
her glamorous nature. Her Drake on my front page as cover
outfit is simple however it still lines because they have a wide
looks expensive and support amongst my target
accentuates the models body. audience.

24. Question Six…
What have you learnt about
technologies from the process of
constructing this product?

25. WORDPRESS
USING WORPRESS..
I used Wordpress.com to produce my blog.
This is an extremely easy to use media tool
which allows anybody to create their own
blog. You can choose your own url for
example when I created my blog, my url is
rebeccaasmedia.wordpress.com this
means that anybody is able to access my
blog and view its contents.
To allow the blog to be easily accessible I created different categories within
a menu such as ‘Home’ and ‘Preliminary Product.’ Once I had practice with
creating a new blog post and exploring my blog I found it extremely easy to
use and didn’t come across any major issues during the process.

26. ADOBE PHOTOSHOP
USING PHOTOSHOP…
I used Photoshop to edit my images which I took in my photo shoot. I found this
a quick and easy task and once I explored Photoshop and worked out which each
tool did it was quite a quick simple task. This graphic editor is used by a vast
amount of people including magazine editors. It is used to enhance and retouch
images in a way to make them more appealing.
This is a example of
how I edited my
photographs in
Photoshop.

27. ADOBE INDESIGN
USING INDESIGN…
Indesign is a good programme for layout design, I used this to create my final
magazine product. I had no experience in using Indesign so this was a
challenge for me to apply myself to learn what each of the tools do and how
to do different tasks. I found this quite difficult however throughout the
project I began to get more and more used to the programme and now I
would say that I am familiar with what each tool does. I also found it difficult
to complete my product because I did not have the programme installed at
home to so I had to complete all of the production on my magazine at college.
On Indesign I learnt how to create a layout play, how to make different
masthead designs and how to place my edited images into the layout. I think
that once I got a hang of using Indesign it was a useful programme and was
good for creating my final product.

28. EQUIPMENT FOR MY PHOTOSHOOT
< For my photo shoot I used
the colleges cameras.. I used
a Nikon DSLR camera. I found
that this camera took
extremely good photographs,
and due to also being a
photography student I found
taking the photographs quite
easy as I already have skills in
photography. ^ I used the studio at
college to take my
f photographs and in there
< I used a tripod to balance they had hot lights which
the camera on so that there were on the ceiling. Using
would be no shake when I these lights made my
was taking the pictures, this pictures of much higher
would make my pictures quality as it made the
extremely detail and picture look much brighter
focused. than without them.

29. EXTRA TECHNOLOGY
To create my evaluation of my media
product I used Microsoft PowerPoint . This
soft wear is easy to use and allows you to
make a high quality slideshow.
I used the social networking site-
Facebook as a way of organising an
appropriate time to met for my
photo shoot to take my photographs
with my model

30. Question Seven…
Looking back at your
preliminary task, what do
you feel you have learnt in
the progression from it to
the full product?

31. What skills have I learnt/developed?
I have learnt and develop skills in using different
design programmes...
Throughout making magazine I have learnt a lot
about working on Indesign. Considering I had
never used this programme at the start of the
course I believe that I have picked up and learnt
new skills in this programme. I have also
developed my skills using Photoshop. I have
learnt how to edit Photographs and make them
more appealing.
I have developed my skills of working within a group..
At the beginning of my coursework, we were working
within a group discussing our initial ideas for our
magazines. This allowed me to work with others,
discussing how to overcome issues and voicing our
opinions.

32. Manipulation in the media
Whilst completing my media coursework I have found that products in the
media are heavily manipulated by their producers. Pictures are heavily
edited into what young people nowadays think is the way that they should
look when in reality they look nothing like their edited photographs.
Representation in the media creates thoughts in peoples heads of what
they believe is the way to be because they are constantly bombarded with
these manipulated photographs.