Aristotelian model and lasswell model
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The document discusses two classic models of communication: Aristotle's model and Lasswell's model. Aristotle's model from ancient Greece is one of the earliest and most widely accepted models, focusing on a speaker delivering a message to an audience with the goal of producing a certain effect. Lasswell's model from the 20th century proposes analyzing any communication act by answering who says what through which channel to whom with what effect. Both models are examples of one-way communication and lack feedback. They were important early contributions to understanding communication but have limitations like not accounting for noise or the potential for communication to fail.
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Osgood schramm model of communication 1954
The Osgood-Schramm model of communication from 1954 describes communication as a circular process with an encoder who sends a message, a decoder who receives it, and an interpreter who tries to understand it. Some key aspects are that it presents communication as a complete and dynamic system, shows how situations can change through redundancy, and assumes a circular flow between senders and receivers. However, it does not account for semantic noise or incorporate feedback.
3. communication theory
This document discusses several influential models of communication proposed by theorists over time. It describes Aristotle's view that the receiver determines the objective of a message. It also outlines Laswell's model that communication can be explained by "who says what to whom, in what channel, with what effect." Shannon and Weaver's transmission model introduced elements like a transmitter, receiver, and noise. Schramm's models emphasized common background/culture for correct interpretation and that communication is reciprocal with feedback.
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Westley and MacLean's model in 1957.
* About the Mr. Westley and MacLean's model.
Bruce H. Wesley’s and M.S. MacLean’s Model (1957). The model that is designed by Bruce H. Wesley and M.S. MacLean is an extension of the Newcomb’s model.
It has been specifically adapted for mass media. It is based on the assumption that the messages in mass communication, pass through different points, which are known as gatekeepers, before they reach the audience.
In other words, there is a mediator, who render a significant contribution in facilitating communication between the senders and the receivers .
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This model focuses upon the aspect that the role of gatekeepers are regarded as crucial in facilitating the communication processes.
The primary job duties of the gatekeepers are, they are required to make decisions in terms of what messages are to be transmitted and how the content has to get modified.
Source of information, sender, gatekeeper, audience and feedback are regarded as important features of this model.
*limitation of this model
it applies only to mass media and does not take into account the relationships between mass media and other systems, through which the individuals need to get engaged in communication with each other on a continuous basis.
These include, family, work, friendships, educational institutions, organizations, religious places, public places and all the other formal and informal networks, through which terms and relationships are established among individuals.
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They do not depend upon the media to such an extent as implied by this model.
Therefore, it can be stated, this is one of the major limitations, which need to be alleviated in order to make the model successful.
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Spiral of silence
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The Osgood-Schramm model of communication from 1954 describes communication as a circular process with an encoder who sends a message, a decoder who receives it, and an interpreter who tries to understand it. Some key aspects are that it presents communication as a complete and dynamic system, shows how situations can change through redundancy, and assumes a circular flow between senders and receivers. However, it does not account for semantic noise or incorporate feedback.
3. communication theory
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Westley and mac lean's model
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Bruce H. Wesley’s and M.S. MacLean’s Model (1957). The model that is designed by Bruce H. Wesley and M.S. MacLean is an extension of the Newcomb’s model.
It has been specifically adapted for mass media. It is based on the assumption that the messages in mass communication, pass through different points, which are known as gatekeepers, before they reach the audience.
In other words, there is a mediator, who render a significant contribution in facilitating communication between the senders and the receivers .
The gatekeeper concept is essentially referred to as a concept, which is mostly used in mass media and is associated with the news on frequent basis.
This model focuses upon the aspect that the role of gatekeepers are regarded as crucial in facilitating the communication processes.
The primary job duties of the gatekeepers are, they are required to make decisions in terms of what messages are to be transmitted and how the content has to get modified.
Source of information, sender, gatekeeper, audience and feedback are regarded as important features of this model.
*limitation of this model
it applies only to mass media and does not take into account the relationships between mass media and other systems, through which the individuals need to get engaged in communication with each other on a continuous basis.
These include, family, work, friendships, educational institutions, organizations, religious places, public places and all the other formal and informal networks, through which terms and relationships are established among individuals.
Normally, communication processes are facilitated among the individuals through various forms with their family, educational institutions, organizations, communities and public places.
They do not depend upon the media to such an extent as implied by this model.
Therefore, it can be stated, this is one of the major limitations, which need to be alleviated in order to make the model successful.
L1 models of communication. edited2020
The document discusses several models of communication including linear, transactional, and interactive models. The linear model involves a one-way process from sender to receiver. Transactional models view communication as an exchange between parties who take turns sending and receiving messages. Interactive models depict a dynamic process where parties provide feedback and ideas are exchanged back and forth between sender and receiver. Key aspects of different models like feedback, encoding, decoding, noise, and roles of sender and receiver are compared. Examples are provided to illustrate concepts from various models including Shannon-Weaver, Barnlund's transactional, and Schramm's interactive models.
Spiral of silence
The Spiral of Silence theory, proposed by Elisabeth Noelle-Neumann, explains that people are less likely to express opinions that are in the minority for fear of isolation. They have a sense of the prevailing public opinion and remain silent if their views diverge from the majority to avoid social isolation and reprisal. Over time, as minority opinions are suppressed, the majority view dominates public discourse in a "spiral" effect.
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Development media theory refers to using communication to facilitate social development in developing countries. It posits that mass media should support national development programs and nation building. The theory originated in the 1940s due to the development gap between first-world and third-world countries and aims to help people through ethical, two-way communication rather than propaganda while respecting local cultures.
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The two-step flow theory of communication proposes that influence flows from mass media to opinion leaders and then from opinion leaders to the general public. Researchers found that during a presidential election campaign, people were more influenced by informal interpersonal communication with opinion leaders than by direct exposure to media messages. The theory claims information moves in two stages: first, opinion leaders are exposed to media and gain information; second, opinion leaders pass this information along with their own interpretations to other people in their social networks.
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Please notify me if you find any mistake in the presentation. Sharing knowledge is everyone's duty after all. Cheers !
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- Effects theory argues that media has direct effects on audiences, potentially manipulating them
- Uses and gratifications theory examines what audiences do with media to fulfill needs
- Reception theory views audiences as active interpreters of media texts based on their social and cultural backgrounds, leading to varied readings of the same text.
9. development communication
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The document provides an overview of various communication models, including linear, transactional, and interactive models. It summarizes several key models, such as Lasswell's model, Aristotle's model, Shannon and Weaver's model, Berlo's SMCR model, Barnlund's transactional model, and Schramm's interactive model. The document is intended as learning material for a session on communication models.
Models of communication
The document discusses several models of communication:
1. The classical model developed by Aristotle focuses on logos, pathos, and ethos.
2. The linear Shannon-Weaver model from 1948 views communication as involving a sender, encoder, message, channel, decoder, receiver, and potential noise.
3. Berlo's SMCR model adds communication skills, attitudes, knowledge, social systems, message elements and structure, codes, and channels to the basic sender-receiver framework.
4. Schramm's interactive model depicts communication as a circular process with simultaneous encoding, interpreting, and decoding between parties.
Communication Models
The document discusses several models of communication:
Aristotle's model from 300 BC focused on public speaking and identified five elements of communication. Lasswell's model analyzes who says what through which channel to whom with what effect. Shannon and Weaver's mathematical model views communication as not purely one-way with understanding of noise helping to solve problems. Osgood and Schramm's circular model sees communication as dynamic and circular in nature with feedback as a central feature. Berlo's SMCR model examines the source, message, channel, and receiver as key components of communication.
Broadcast media
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The document discusses several models of communication that were developed over time:
1) The earliest model was the "Continuous Loop Model" which depicted communication as a machine with feedback loops. It had flaws in assuming communication is always continuous.
2) Shannon and Weaver's 1949 model was more practical, studying phone conversations over 2 years. It depicted information sources, transmitters, receivers, noise sources, and feedback.
3) Berlo's late 1970s/early 1980s model tried to be all-inclusive but was never tested, so it is considered a "theory" rather than a true model. It depicted the roles of senders and receivers.
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The document discusses the Western model of communication. It describes the Lasswell model, which defines communication as answering who says what through which channel to whom with what effect. The model also notes communication serves three functions: surveillance of the environment, correlation between societal components, and cultural transmission between generations. The primary goal of communication is noted as influencing others through persuasion.
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This document provides an overview of three communication models: Aristotle's model, Lasswell's model, and the Shannon-Weaver model. Aristotle's speaker-centered model describes a one-way communication process from speaker to passive audience. Lasswell's linear model focuses on who says what through which channel to whom with what effect. The Shannon-Weaver model conceptualizes communication as involving an information source, transmitter, receiver, and destination, and it introduced the concept of "noise" as a factor affecting communication. The models are compared and criticisms of each are outlined.
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The document summarizes two classic models of communication: Aristotle's model and Lasswell's model. Aristotle's model is one of the earliest and most widely accepted models, depicting a speaker-centered, one-way communication from the speaker to the audience. Lasswell's model provides a framework to describe any communication act by answering who says what through which channel to whom with what effect. Both models depict one-way communication without feedback and do not account for potential communication issues like noise.
ITFT- MEDIA, Models of communication
Aristotle's classical model of communication focused on the roles of the speaker and audience in public speaking. Lasswell proposed a model to describe communication acts by answering who says what through which channel to whom with what effect. Shannon and Weaver's model illustrated communication as a linear process involving an information source, transmitter, receiver and destination. Berlo's SMCR model accounted for human variables like the source, message, channel and receiver. Newcomb's triangular model introduced the role of communication in maintaining equilibrium within a social system. Westley and McLean's model considered communication as beginning when a person responds selectively to their surroundings. Gerbner's model stressed the dynamic and selective nature of the communication process. Media dependency theory views audience
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The document discusses several primary models of communication:
1) The Linear Model proposed by Aristotle which views communication as one-way from the speaker to the passive audience.
2) The Transactional Model which sees communication as circular with feedback between parties.
3) The Interactional Model which focuses on the interactions between parties in a communication exchange.
It then provides more details on Aristotle's model and its elements, as well as other influential models like the Lasswell model, Shannon and Weaver's mathematical model, and Osgood and Schramm's circular model which introduced concepts like feedback and noise.
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Communication is a two way process where speaker and listener participate using different techniques and methods like sounds, gesture, symbol, sign language etc.
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This model was developed by Osgood and Schramm in 1954 to explain the fundamental nature and process of communication. It presents communication as a circular process where the sender's message is encoded and decoded by the receiver, with the potential for the receiver to then respond in their own message. Some advantages are that it shows how situations can change dynamically and emphasizes the importance of redundancy, but it does not account for semantic noise or incorporate feedback into the model.
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Lasswell's communication model outlines 5 components of communication: who the communicator is, what message they convey through a specific channel, to whom the message is directed, and the effect of the message. Developed by Harold Lasswell in 1948, it is a linear model that examines the communication process but ignores feedback and barriers to communication. While simple and widely adopted, it is criticized for being too simplistic and not accounting for more complex dynamics in real-world communication exchanges.
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1) Rostow's stages of economic growth model from 1960 guided US development programs
2) Lerner's 1950s surveys found mass media influences traditional societies to change
3) Lerner's model became the dominant development communication paradigm
4) Modern adaptations use media to support political and social change goals
5) Development news promotes issues like education, health, and agriculture.
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The document discusses several media theories:
- Effects theory argues that media has direct effects on audiences, potentially manipulating them
- Uses and gratifications theory examines what audiences do with media to fulfill needs
- Reception theory views audiences as active interpreters of media texts based on their social and cultural backgrounds, leading to varied readings of the same text.
9. development communication
Development communication aims to provide communities with information to improve their lives and make public programs meaningful and sustainable. It addresses information needs identified by communities and aims to enhance quality of life. Development communication uses various media like television, radio, newspapers, and traditional media to promote development goals through approaches like social marketing and entertainment-education. These approaches combine entertainment with educational messages to raise awareness and change behaviors related to issues like family planning, agriculture, and health. Effective development communication involves community participation and using culturally appropriate local media and languages.
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The document provides an overview of various communication models, including linear, transactional, and interactive models. It summarizes several key models, such as Lasswell's model, Aristotle's model, Shannon and Weaver's model, Berlo's SMCR model, Barnlund's transactional model, and Schramm's interactive model. The document is intended as learning material for a session on communication models.
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The document discusses several models of communication:
1. The classical model developed by Aristotle focuses on logos, pathos, and ethos.
2. The linear Shannon-Weaver model from 1948 views communication as involving a sender, encoder, message, channel, decoder, receiver, and potential noise.
3. Berlo's SMCR model adds communication skills, attitudes, knowledge, social systems, message elements and structure, codes, and channels to the basic sender-receiver framework.
4. Schramm's interactive model depicts communication as a circular process with simultaneous encoding, interpreting, and decoding between parties.
Communication Models
The document discusses several models of communication:
Aristotle's model from 300 BC focused on public speaking and identified five elements of communication. Lasswell's model analyzes who says what through which channel to whom with what effect. Shannon and Weaver's mathematical model views communication as not purely one-way with understanding of noise helping to solve problems. Osgood and Schramm's circular model sees communication as dynamic and circular in nature with feedback as a central feature. Berlo's SMCR model examines the source, message, channel, and receiver as key components of communication.
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The document discusses several models of communication that were developed over time:
1) The earliest model was the "Continuous Loop Model" which depicted communication as a machine with feedback loops. It had flaws in assuming communication is always continuous.
2) Shannon and Weaver's 1949 model was more practical, studying phone conversations over 2 years. It depicted information sources, transmitters, receivers, noise sources, and feedback.
3) Berlo's late 1970s/early 1980s model tried to be all-inclusive but was never tested, so it is considered a "theory" rather than a true model. It depicted the roles of senders and receivers.
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The document discusses the Western model of communication. It describes the Lasswell model, which defines communication as answering who says what through which channel to whom with what effect. The model also notes communication serves three functions: surveillance of the environment, correlation between societal components, and cultural transmission between generations. The primary goal of communication is noted as influencing others through persuasion.
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This document provides an overview of three communication models: Aristotle's model, Lasswell's model, and the Shannon-Weaver model. Aristotle's speaker-centered model describes a one-way communication process from speaker to passive audience. Lasswell's linear model focuses on who says what through which channel to whom with what effect. The Shannon-Weaver model conceptualizes communication as involving an information source, transmitter, receiver, and destination, and it introduced the concept of "noise" as a factor affecting communication. The models are compared and criticisms of each are outlined.
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The Two-Step Flow of Communication: An Up-to-Date Report on an Hypothesis Elihu Katz (1957)
- The People's Choice
- The Two-Step Flow Theory
- Opinion Leaders and Opinion Followers
- Minimal/ Limited Paradigm vs. Mass Society Paradigm
- Strengths and Limitations of The Two-Step Flow Theory
- Elmira Study, Rovere Study, Decatur Study and Drug Study
- Diffusion of Innovation
- Personal Influence vs. Mass Influence
- Impact of Personal Influence
- Flow of Personal Influence
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Broadcasting Code of Ethics
The document provides an overview of a training workshop for School Information Officers (SIOs) and technical staff. It discusses the goals of boosting participants' engagement and briefing them on their roles and responsibilities. It also covers defining broadcasting and ethics, exploring whether freedom of expression and the right to information are absolute. Key ethical principles for broadcasting are outlined, including impartiality, independence, serving the public interest, fairness, transparency, and trustworthiness. Unethical and illegal behaviors are also listed. The workshop aims to equip SIOs to facilitate information campaigns in their schools.
Barnlund Transactional Model
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Aristotelian model and lasswell model
The document summarizes two classic models of communication: Aristotle's model and Lasswell's model. Aristotle's model is one of the earliest and most widely accepted models, depicting a speaker-centered, one-way communication from the speaker to the audience. Lasswell's model provides a framework to describe any communication act by answering who says what through which channel to whom with what effect. Both models depict one-way communication without feedback and do not account for potential communication issues like noise.
ITFT- MEDIA, Models of communication
Aristotle's classical model of communication focused on the roles of the speaker and audience in public speaking. Lasswell proposed a model to describe communication acts by answering who says what through which channel to whom with what effect. Shannon and Weaver's model illustrated communication as a linear process involving an information source, transmitter, receiver and destination. Berlo's SMCR model accounted for human variables like the source, message, channel and receiver. Newcomb's triangular model introduced the role of communication in maintaining equilibrium within a social system. Westley and McLean's model considered communication as beginning when a person responds selectively to their surroundings. Gerbner's model stressed the dynamic and selective nature of the communication process. Media dependency theory views audience
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models-180821080136 (4).pdf
This document discusses several models of communication:
- Linear models include Aristotle's model, Lasswell's model, and Berlo's SMCR model which view communication as one-way.
- Transactional models like Shannon and Weaver's model see communication as an exchange between sender and receiver.
- Interactive models such as Schramm's model and Dance's helical model view communication as a circular process between two or more parties. Each model type is described along with their components and criticisms.
Models of Communication
This document discusses several models of communication:
- Linear models include Aristotle's model, Lasswell's model, and Berlo's SMCR model which view communication as one-way.
- Transactional models like Shannon and Weaver's model see communication as an exchange between sender and receiver.
- Interactive models such as Schramm's model and Dance's helical model view communication as a circular process between two or more parties. Each model type is described along with their components and criticisms.
Communication Concepts, Theories And Models1
The document provides an overview of communication concepts, theories, models and processes. It discusses definitions of communication, different types including intrapersonal, interpersonal, group and mass communication. Key communication theories are outlined such as the hypodermic needle theory, two-step flow of information, agenda setting theory, reinforcement theory, and uses and gratification theory. Models of communication are also summarized including Aristotle's model, Lasswell's model, Shannon and Weaver's engineering model, and Schramm's interactive model.
2) models of communication
The document discusses several models of communication developed throughout history:
- Aristotle developed one of the first linear models in the 4th century BC focusing on the speaker, speech, audience, and effect but lacking feedback.
- Harold Lasswell presented a linear model in 1948 examining who communicates what message through which channel to whom with what effect.
- Claude Shannon and Warren Weaver's 1949 model added "noise" that can disrupt information transmission.
- Wilbur Schramm's 1955 interactive model depicted feedback and "fields of experience" to show communication as interactive between sender and receiver.
- Transactional models portray communication as dynamic with changing messages, roles, and shared understandings over time rather than sequential linear exchanges.
Scientific Method and Models of Mass Communication Research: By Abid Zafar Ms...
Scientific Method and Models of Mass Communication Research: By Abid Zafar Ms...International Islamic University, Islamabad, Pakistan
Resume
Abid Zafar
PERSONAL DETAILS
DOB June 04, 1989
Email aabidzafarwarraich@gmail.com
Phone 0322 570 66 59
Address Chandni Chowk, Jalal Pur Jattan, Gujrat, Pakistan.
PROFILE
An enthusiastic individual I approach tasks with results in mind. I am well organized and I can work well as part of a team or on my own. I like completing things on time, and making sure that I keep learning how to do things well and quickly.
EDUCATION
M. Phil Media & Communication Studies Continues… (2014-2016)
International Islamic University Islamabad
MA Mass Communication & Media CGPA: 3.90/4.00 (2013)
University of Gujrat
Published Dissertation: “Comparative Analysis of Political Parties’ News and Advertisements Coverage of National Urdu Dailies Regarding Election 2013” ISBN 978-3-659-52287-1
B.ED Division 1st (2013-2014)
Alama Iqbal Open University, Islamabad
BA Political Science Division: 2nd (2011)
University of Gujrat
Diploma of Associate Engineering Division: 1st (2008)
(3-Year Diploma: Mechanical), Government Institute of Technology, Gujranwala.
Matriculation (Science) Division: 1st (2005)
Government Islamia High School, Jalal Pur Jattan, Gujrat
WORK EXPERIENCE
Worked as Reporter and Sub-editor in Online International Network from July 1, 2012 to August 31, 2012 Worked as Producer, Host and Reporter at FM- 106.6 from 21th November, 2012 to 25th May, 2013 I have great approach at Online Journalism, attended many seminars I have great experience of producing audio and video documentaries, news bulletins, features, Reports in two years Masters Degree Vast experience of writing, editing News stories, Columns, Features, Investigative reports I have great experience of Social Science Research where I got A+ in Final Thesis Regular Blogger
KEY STRENGTHS & SKILLS
I have great approach of Qualitative and Qualitative Research Methods I have great skills of writing Thesis and Research Papers I have great skills of Investigative Reporting I have skills about reporting and sub-editing in English journalism where I have reported number of seminars, National and International politicians, personalities and celebrities I have great skills of script writing, News stories, Investigative Reports, Online Journalism, Feature & columns writing I have multidimensional skills in the field of Mass Communication & Media where I got 3.90 CGPA out of 4.00, which presents my passions in this field Regular Bloggers I have great leadership abilities where I represent my class in two years Masters Degree President of Readers Club, which was about to improve reading and writing habits, conducted many seminar under my presidency
I am a great communicator, host many seminars, workshops and functions at university level I have great teaching skills where my teachers suggest me to join teaching as a profession I am a gHypodermic needle theory
The document discusses the hypodermic needle theory of mass communication. It was proposed in the 1930s and suggests that media messages directly influence passive audiences like injections from a needle. Katz and Lazarsfeld argued this theory was too simplistic and proposed the two-step flow model, where opinion leaders influence audiences. The document also discusses the Lasswell formula for communication research and concludes different individuals respond differently to the same media messages.
Active audience
The document discusses the theory of the active audience, which posits that audiences play an active role in interpreting media messages rather than passively accepting them. It outlines the development of this theory over time, from early models that viewed audiences as passive to Stuart Hall's encoding/decoding model and other research emphasizing that audiences filter messages through their own experiences and can negotiate or oppose the dominant meanings. The document also discusses criticisms of and ongoing questions around the active audience theory.
Models and theories
Models and theories of communication aim to represent the complex process of communication in simplified terms. Some key models discussed in the document include the linear model, Lasswell model, Shannon and Weaver model, Berlo's SMCR model, and Gerbner's model. These models visualize elements like sender, message, channel, receiver, feedback and context to explain how communication occurs and can be studied.
Models of communication18.08.2018
the PPT discusses about the types of models, Western models of Communication and its pros and cons...
Models of Communication.pptx
The document discusses different models of communication:
1. Aristotle's model is a linear, one-way model that focuses on public speaking with key elements of speaker, speech, occasion, audience, and effect. It is speaker-centered with a passive audience.
2. Shannon-Weaver's model is a technological model with five elements - source, transmitter, channel, receiver, and destination. It views communication as transmission of messages and identifies "noise" as a factor that can interfere.
3. Barnlund's transactional model views communication as a reciprocal process between participants who simultaneously send and receive messages. It considers contextual influences like social, cultural, and relational contexts as well as feedback.
Western model of communication ii
The document discusses several models of communication:
1. The Lasswell model describes the basic elements of communication as the sender, message, and receiver. It also identifies the key questions of who says what through which channel to whom with what effect.
2. Shannon and Weaver's mathematical model focuses on signal transmission and introduced the concept of noise. It separates noise from the transmitter and identifies the core elements of information source, transmitter, channel, receiver, and destination.
3. The Osgood-Wilbur-Schramm model presents communication as a circular process where information is shared between parties and ends where it started. It introduces the concept of semantic noise that can occur when different meanings are assigned to the same
Similar to Aristotelian model and lasswell model (20)
L1-INFLUENCE OF MEDIA AND INFORMATION TO COMMUNICATION (1).pptx
L1-INFLUENCE OF MEDIA AND INFORMATION TO COMMUNICATION (1).pptx
Scientific Method and Models of Mass Communication Research: By Abid Zafar Ms...
Scientific Method and Models of Mass Communication Research: By Abid Zafar Ms...
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White’s model
Eugene White proposed an 8-stage model of communication that begins with thinking in the speaker and ends with monitoring by the speaker. The stages are: 1) thinking, 2) expressing, 3) symbolizing, 4) feedback, 5) decoding, 6) monitoring, 7) transmitting, and 8) receiving. The model depicts communication as a repetitive, cyclical process that starts with a thought or feeling in the speaker that they then express through language and symbols to the listener, who decodes and provides feedback, allowing the speaker to monitor understanding and adjust their message.
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This document discusses communication and its key elements. It defines communication as the sharing of ideas between a sender and receiver using various means such as speech, writing, and visualization. It notes that communication involves encoding and decoding information. It then lists definitions of communication from various experts and discusses the nine essential elements of the communication process - context, sender, encoder, message, channel, decoder, receiver, feedback, and noise.
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This document discusses the five levels of communication and basic tenets or maxims of communication. The five levels are interpersonal communication between two people, small group communication within a team of 3 or more, intrapersonal communication which is internal mental conversation, mass communication directed to a large audience electronically, and one-to-group communication from one person to a larger group. Basic tenets or maxims of communication refer to general principles or beliefs held to be true about communication, such as brevity, relevance, truthfulness and clarity.
Schramm's and berlo's model
This document discusses two models of communication: Schramm's model and Berlo's model. Schramm's model from 1954 describes two-way communication as a circular process involving encoding and decoding of messages between a sender and receiver. Berlo's 1960 model depicts one-way communication as a linear transfer of a message from sender to receiver via a channel, with encoding and decoding occurring before and after transmission. The document provides details on the key elements of each model, such as the sender, receiver, message, and channel. It also lists references used in explaining these conceptual frameworks for understanding the communication process.
Shannon weaver mode
The document summarizes the Shannon-Weaver model of communication, which breaks down the communication process into 6 key concepts: sender, encoder, channel, noise, decoder, and receiver. It describes each concept in detail, providing examples for how each element works in practice. The model views communication as a linear process of transmitting a message from sender to receiver, though it was later updated by Norbert Wiener to include feedback as a seventh concept. The model is useful but has some limitations as it does not fully account for feedback, power dynamics, or one-to-many communication.
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Aristotelian model and lasswell model
- 2. Recognize the difference between one- way communication and two-way communication. Understand the Aristotle's model of communication and Lasswell’s model of communication.
- 3. Models of communication are conceptual models used to explain the human communication process. One-way communication Flows from a sender to a receiver, but nothing goes back in return. Two-way communication Communication is negotiated. OPEN OPEN
- 4. Aristotle’s model of communication is an example of one-way communication. 1 Aristotelian model is considered as the first model of communication and was proposed before 300 B.C 2 The most widely accepted among all communication models. 3 The Aristotle’s model of communication is a speaker-centered model. 4
- 5. Speaker, Speech, Occasion, Audience, Effect
- 6. In a Meeting de Avance, the running candidate for SK Chairman delivers his campaign speech to the audience urging them to vote him. He tries to convince the crowd in the best possible way he can think of so that he will come out as the winner. Speaker - the running candidate for SK Chairman Speech - campaign speech Occasion - Meeting de Avance Audience - crowd Effect - whether they are motivated to cast a vote for him or not.
- 7. There is no concept of feedback, it is one way from speaker to audience. There is no concept of communication failure like noise and barriers. This model can only be used in public speaking.
- 8. Harold Dwight Lasswell - Born on February 13, 1902 - Died on December 18, 1978 - He is an American political scientist Background Components Example Criticism A convenient way to describe an act of communication is to answer the following questions: Who, Says What, In Which Channel, To Whom, With What Effect Lasswell’s model of communication is an example of one- way communication. 1 2
- 9. Components of the Model: Background Components Example Criticism
- 10. Background Components Example Criticism Example: CNN NEWS- A water leak from Japan’s tsunami crippled nuclear power station resulted in about 100 times the permitted level of radioactive material flowing into the sea, operator Tokyo Electric Power Co said on Saturday. Who - TEPC Operator What - Radioactive material flowing into sea Channel - Television (CNN NEWS) Whom - Public Effect - Alert the people of Japan from the radiation
- 11. No feedback 1 Noise was not mentioned 2 A linear model of communication 3 Background Components Example Criticism
- 12. Thank you Do you have any question ? References: https://www.tutorialspoint.com/effective_communication/effective_communication_models.htm https://www.communicationtheory.org/aristotle%E2%80%99s-communication-model/ https://www.slideshare.net/RajatPandey38/communication-model-of-aristotle-lasswell-and-shannon-weaver https://www.toolshero.com/communication-skills/lasswell-communication-model/ Zanasy Ra's presentation template Prepared by: Ame Roxan Q. Awid