The document provides an overview of a training workshop for School Information Officers (SIOs) and technical staff. It discusses the goals of boosting participants' engagement and briefing them on their roles and responsibilities. It also covers defining broadcasting and ethics, exploring whether freedom of expression and the right to information are absolute. Key ethical principles for broadcasting are outlined, including impartiality, independence, serving the public interest, fairness, transparency, and trustworthiness. Unethical and illegal behaviors are also listed. The workshop aims to equip SIOs to facilitate information campaigns in their schools.

1. Broadcastin
g
Code of
Ethics
District
Training-Workshop
for
SIOs
and
Technical
Staff
01
A beginner's guide

2. • Boost the potentials of the participants
to maximize their engagement as SIOs
and Technical Staff;
• Brief the participants on their roles and
responsibilities as SIOs as broadcasters;
• Provide the participants’ essential
information and strategies on broadcast
communication through training;
• Capacitate the SIOs to become
facilitators of integrated information and
education campaigns in their respective
schools.
Goals/Objectives
District
Training-Workshop
for
SIOs
and
Technical
Staff
02

3. WHAT IS BROADCASTING?
03
• a medium that disseminates
via telecommunications
• the act of transmitting
speech, music, visual images,
etc., as by radio or television.

4. Ethics is also known as moral philosophy.
District
Training-Workshop
for
SIOs
and
Technical
Staff
04
WHAT IS ETHICS?

5. It is not absolute. It is always subject to
some regulation of the State and to the
police power of the State.
The first is premised on the need to protect
society or the community from the
injurious exercise of the said freedom.
The second is premised on the need to
promote or protect public welfare, public
safety, public morals and national security.
NO.
District
Training-Workshop
for
SIOs
and
Technical
Staff
05
IS FREEDOM OF
EXPRESSION ABSOLUTE?

6. The right to information is not available in the
following instances:
• National security matters and intelligence
information
• Trade secrets and banking transactions
• Criminal matters.
• Other confidential information
• Diplomatic correspondence
• Closed door meetings and executive sessions
esp. of either Houses of Congress
• Internal deliberations of the Supreme Court
District
Training-Workshop
for
SIOs
and
Technical
Staff
06
IS THE RIGHT TO
INFORMATION ABSOLUTE?

7. WORK ETHICS
This is how a business or company
thinks you should act and behave.
PERSONAL ETHICS
The strong belief that you should
act or behave in a certain way.
07
TYPES OF ETHICS

8. •Honesty
•Objectivity
•Integrity
•Carefulness
•Openness
•Respect for intellectual property
•Confidentiality
•Responsible publication
•Responsible mentoring
ETHICAL PRINCIPLE
District
Training-Workshop
for
SIOs
and
Technical
Staff
08

9. •Respect for colleagues
•Social responsibility
•Non-discrimination
•Competence
•Legality
•Animal care
•Human subject protection
ETHICAL PRINCIPLE
District
Training-Workshop
for
SIOs
and
Technical
Staff
09

10. ETHICS OF ENTERTAINMENT MEDIA
ISSUES IN THE ETHICS OF ENTERTAINMENT MEDIA INCLUDE:
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District
Training-Workshop
for
SIOs
and
Technical
Staff
Violence and sex.
The depiction of violence and sex, and the presence of strong language. Ethical
guidelines and legislation in this area is common and many media (e.g. film, computer
games are subject to ratings systems and supervision by agencies.
Product placement.
An increasingly common marketing tactic is the placement of products in entertainment
media. The producers of such media may be paid high sums to display branded
products. The practice is controversial and largely unregulated.

11. ETHICS OF ENTERTAINMENT MEDIA
ISSUES IN THE ETHICS OF ENTERTAINMENT MEDIA INCLUDE:
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District
Training-Workshop
for
SIOs
and
Technical
Staff
Stereotypes.
Both advertising and entertainment media make heavy use of stereotypes.
Stereotypes may negatively affect people’s perception of themselves and others or
promote socially undesirable behavior. The stereotypical portrayals of men, affluence
and ethnic groups are examples of major areas of debate.

12. ETHICS OF ENTERTAINMENT MEDIA
ISSUES IN THE ETHICS OF ENTERTAINMENT MEDIA INCLUDE:
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District
Training-Workshop
for
SIOs
and
Technical
Staff
•Taste and taboos.
Entertainment media often questions of our values for artistic and
entertainment purposes. Normative ethics is often about moral values, and what
kinds should be enforced and protected. In media ethics, these two sides come
into conflict. In the name of art, media may deliberately attempt to break with
the existing norms and shock the audience. That poses ethical problems when
the norms abandoned are closely associated with certain relevant moral values
or obligations. The extent to which this is acceptable is always a hotbed of
ethical controversy.

13. IMPARTIAL AND
INDEPENDENT
• Trust
ETHICS OF BROADCASTING
13
District
Training-Workshop
for
SIOs
and
Technical
Staff
Trust is the foundation of
Broadcasting.

14. FACTUAL NOT FAKE
• Truth and Accuracy
ETHICS OF BROADCASTING
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District
Training-Workshop
for
SIOs
and
Technical
Staff
Broadcasting seeks to establish
the truth of what has
happened and are committed
to achieving due accuracy

15. NOT BIAS
• Impartiality
ETHICS OF BROADCASTING
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District
Training-Workshop
for
SIOs
and
Technical
Staff
Broadcasting is impartial to all
subject matter and will reflect a
breadth and diversity of opinion
of people output as a whole, over
an appropriate period, so that no
significant strand of thought is
knowingly not reflected or under-
represented.

16. CREDIBLE
• Editorial Integrity and
Independence
ETHICS OF BROADCASTING
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District
Training-Workshop
for
SIOs
and
Technical
Staff
The broadcasting is independent
of outside interests and
arrangements.

17. NOT SELF SERVING
• Serving the Public
Interest
ETHICS OF BROADCASTING
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District
Training-Workshop
for
SIOs
and
Technical
Staff
Its main aim is to serving the
public interest. It seeks to report
stories of the audiences interest.

18. JUST
• Fairness
ETHICS OF BROADCASTING
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District
Training-Workshop
for
SIOs
and
Technical
Staff
Output will be based on fairness,
openness, honesty and straight
dealing.

19. TRUTHFUL
• Transparency
ETHICS OF BROADCASTING
19
District
Training-Workshop
for
SIOs
and
Technical
Staff
It will be transparent about the nature and
provenance of the content offered. Where
appropriate identity of the person who has
created it will be given and use labeling to
help online users make informed decisions
about the suitability of content for
themselves and their children.

20. • Impartiality
• Editorial Integrity and
Independence
• Serving the Public
Interest
• Fairness
Ethics of Broadcasting
• Trustworthiness
• Truth and Accuracy
• Transparency
20

21. •Intercepting private e-
maills.
•Improper commercial/
personal use of network
•Stealing credit
information
•Display of pornographic
material
Deliberately giving the
public wrong informat
Unethical/Illegal Behavior
•Stealing copyright and
credit for intellectual
property
•Misuse of research
material
21

22. "THIS JOURNEY IS
A CHALLENGE.
Let's embrace it and be part ofour school's
history and legacy. "
22
District Training-Workshop for SIOs and
Technical Staff
Sherilyn E. Nuesca
DIO, Anda

23. Sherilyn E. Nuesca
DIO, Anda