Wilbur Lang Schramm, known as the 'father of communication studies', was born on August 5, 1907, in Marietta, Ohio. He developed a linear model of communication that illustrates the one-way transfer of messages from a source to a receiver, highlighting its strengths and weaknesses. The model has been fundamental in organizing and introducing communication studies in the U.S. since 1954.

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SCHRAMM (1)
Amanda Shaliha Rizaputri
Annisha Karismha

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Who is Schramm?
Father of the
comm studies
Wilbur Lang
Schramm

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Background
Born in August 5, 1907
In Marietta, Ohio
A journalist, writer,
academic
B.A.; Marietta College
M.A.; Harvard University
Ph.D.; University of Iowa

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Why is he called the ‘Father of
Communication Studies’?
Received the
award of O.
Henry Prize
Introduced &
organized
comm studies
in the US
In 1954,
Schramm
found an
interactive
model

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Schramm’s Model of
Communication
 Linier model of communication (one-way).
 It explains how a message is transfered from the source to its
destination.

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The Elements
SOURCE
A person or an
organization

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The Elements
ENCODER
Where the source
make message

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The Elements
SIGNAL
The
language

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The Elements
DECODER
Where the
receiver
analyzes the
message

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The Elements
RECEIVER
Source’s
destination

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How It Works

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STRENGTHS
Illustrated by a simple
diagram picture
Suitable for
explaining how
brodcasting
messages are
being transferred.

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WEAKNESSES
Shows only one-way or
linear communication
process.
The ‘signal’ section is not
usually easy to be
understood

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Source
 http://sevannisa.blogspot.co.id/2012/11/model-komunikasi-
schramm.html
 https://en.wikipedia.org/wiki/Wilbur_Schramm

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THANKYOU(:
Amanda Shaliha Rizaputri
Annisha Karismha