Scaling eCommerce Through the P&L
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Ciaran Crean is the Chief Executive Officer and Co-founder of award winning automotive parts and accessories website MicksGarage.com.
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Effective CRO integration as part of a multi-channel brand experience
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SAAL C - 16:00 - Attention to Retail: E-Commerce, M-Commerce and Adapting to ...
- Retailers face changing consumer behaviors as e-commerce and mobile commerce grow, requiring adaptation.
- Consumers now expect discounts, flexibility across channels, and personalized experiences. Mobile traffic and sales are rising rapidly while conversion rates decline.
- To succeed, retailers must listen to customers, optimize experiences for mobile and location, and personalize offers while maintaining transparency. Strategies should drive the right messages to consumers at the right time and place to increase sales.
Shopclues
Shopclues is an Indian e-commerce company founded in 2011 that focuses on tier 2 and 3 cities. It initially struggled with high costs from using air transport but implemented a new logistics strategy using third-party logistics providers. This allowed Shopclues to offer various fulfillment models including managing inventory itself (velocity premium), only shipping/delivery (velocity basics), or allowing direct fulfillment from merchants. The new strategy focused on order processing, inventory management, shipping, tracking, delivery and reverse logistics to improve costs and customer experience.
Starting with your financial plan
Starting with the financials is far from being the cup of thee of entrepreneurs. However, it may be easier than you thought! Ask yourself key questions regarding the sales generation. It will help you to challenge your business model and at the same time to fill in main items of your financial plan. Good luck!
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Hong Kong SMEs are facing huge challenges due to economical factors and changes in consumer behavior. This document outlines the challenges and opportunities for HK SMEs.
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The document discusses various revenue models for businesses including selling physical goods, digital products, services by unit or with fixed pricing, subscriptions, licensing, auctions, advertising, data, transactions, freemium models, negative operating cycles, razor/blades models, and reverse razor/blades. It also covers pricing strategies such as determining objectives and demand, estimating costs, analyzing competitors, selecting pricing methods, and determining the final price. Key considerations for selecting a revenue model include a business's strengths, operations, selling skills, networks, market and customer readiness, and potential market size.
Walmart MKTG322
Group 1 analyzed Walmart's business strategies and competitive advantages. They conducted a SWOT analysis identifying strengths like EDLP pricing and weaknesses like labor issues. Opportunities include improving online shopping while threats include competitors. Recommendations were to utilize customer data, improve online ordering, and launch an in-store rewards program. The timeline outlined enhancing the core business before expanding delivery services over 3 years.
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Nightline is Ireland's largest privately owned parcel carrier that delivers over 15 million parcels annually, half of which are e-commerce deliveries. It offers domestic and international delivery services as well as Parcel Motel, which allows consumers to redirect deliveries to over 140 secure locker locations. Parcel Motel has grown rapidly since launching in 2012 and now has over 300,000 registered users. The service provides benefits to both consumers and retailers by enabling flexible and convenient delivery options.
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- 1. eCommerce Strategy: through the P&L
- 2. EUROPE’S LARGEST DEDICATED ONLINE AUTOMOTIVE PARTS CATALOGUE
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- 13. Platform IT • Platform Choice • Maintenance • Key Pillar • Internal Capability • Investment • Alignment against existing infrastructure
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