The document discusses mydeco, an online marketplace that connects hundreds of home stores and provides home design tools and content. Mydeco allows users to design rooms, find products, get renovation cost estimates, and share designs. It also has partnerships with retailers, designers, media companies and bloggers to build an ecosystem around home design. The presentation discusses why mydeco focuses on the home market, its shopping and design experiences, and its business partnerships and growth strategies.

1. Hundreds of home stores. One home

2. Life as a Start-Up in Affiliate Marketing Presentation (40 mins) Why the home market? What is mydeco? The Retail Network The ecosystem Q&A (15 mins)

3. The enormous growth of online retailing (+ online advertising) 3 Why the home market? Market Context 2 The inefficient, inconvenient experience of buying home design & furnishing products and services 1 Lack of opportunity for online engagement around home despite there being a buoyant TV and publishing market 3

4. Highly fragmented UK furniture market with three key players with 6.2%, 5,6% and 5,5% market share respectively [Verdict 2006] 2007 the US home furnishing and furniture market was worth $121 bn and expected to grow by 55% by 2015 (15% online) Why the home market? Market Opportunity UK online sales for homewares, furniture and floorcoverings for 2006 were thought to represent 5% of the total £14bn market

5. Why the home market? ecommerce trends Pureplays growing Bricks getting online Category killers emerging Consumer as producer Private shopping sites Social shopping sites Discount / Cashback sites The emerging Network

6. mydeco Experience End to End Process

7. Over 700 UK retailers, 1.6 million unique products, and a curated DesignBoutique of exclusive products Multi views e.g. comparison, product only, images only, panoramic Search by colour room dimension price, style, discount, retailer, designer mydeco Experience Sophisticated shopping experience

8. Easy to use No download required (built in flash) Largest 3D model database of furniture Continuously updated with new collections mydeco Experience Users design rooms with real products

11. mydeco Experience Manipulate photos to create new designs

12. mydeco Experience Share designs, tips and advice

13. mydeco Experience Find people with similar styles

14. Use the price slider to find the look for your budget Select individual products at the price for you, shortlist, or click to buy mydeco Experience Buy the Look (to suit all budgets)

15. Updated daily Broad range of content from property advice to interiors Links to products available to buy online Global news feed on relevant designers and brands Unique design index to show who and what is ‘hot’ in the industry mydeco Experience Read aspirational editorial from in-house expert team

16. mydeco Experience Seek advice from designers

17. With 46% of homeowners choosing to make structural, interior design or decorating improvements to their homes, data from RICS Building Cost Information Service, provides users with up-to-date, instant prices for all types of home renovation work Users get specific costs for jobs, taking into account size of the job and where the customer lives, a great starting point when considering options mydeco Experience Budget for home improvement jobs

18. Designerpaints.co.uk wallpaperdirect.co.uk Retailer Network 140+ Charter Partners

19. biasing and branded logo display in search Onsite Merchandising 3D modelling / appearance in visualisation tool Leading e-commerce tools on your site: bookmarklet, white label 3D functionality personal account management Retailer Network Current mydeco Charter benefits: PR

20. The online design marketplace for unique products mydeco Design Boutique - Giving British Designers an online storefront to sell their work on mydeco Unique product ranges and exclusive mydeco designs Design competitions to find new British and European talent Retailer Network 80 design boutique

21. Retailer Network 560 Affiliates

22. Users News Aggregators Media Companies Bloggers & Niche Publishers Media Companies Social Networks Bloggers & Niche publishers Retailers ecosystem White Label Room Planner White Label Search Magazine & Content Bookmarklet Content Widget How mydeco fits

23. ecosystem Syndicated Articles

24. ecosystem Syndicated Press

25. Flash/Java widget with integrated, contextual RSS flows to provide greater depth of engagement in the brand content The widget will be placed as an rich media unit (MPU) on high traffic contextual sites. This enables drive to site from multiple sources - wherever the widget is published. The widget and integrated RSS flows have been designed to optimise natural search rankings (SERPs) ecosystem Content widget

26. ecosystem Powering Search

27. ecosystem Powering Design Tools

28. Next Steps Enhancing functionality Growing affiliate programme Extending mydeco reach in the ecosystem Growing marketing programmes & impact

29. Hundreds of home stores. One home David Kelly, CEO [email_address]