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myShopi.be 
www.myShopi.be www.myShopi.be 
Toon Coppens 
Strategy mgr 
BD myShopi 
16-10-2014 
Digital First
myShopi.be 
Omni-channel activation platform 
www.myShopi.be www.myShopi.be
Shop info & opening hours 
E-commerce promotions 
myShopi.be 
myShopi digital: feature overview 
www.myShopi.be www.myShop...
500k APPs downloads
App rating 
Happy consumers 
1. Save
2. Facilitate
3. Inspire
myShopi user 
Gender 
Female 
55% 
Male 
45% 
*Reference Belgian population: 
Female – 51% / Male: - 49% 
Language 
French...
Cashbacks
400+ campaigns
Why cashbacks? 
Coverage 
Cashbacks 
Agile 
Versatil 
e 
Impact 
Targeting 
Analytic 
s
Analytics: new insights
Brand loyalty (loading) 
~65% of 
people that 
started saving 
program also 
finished it
New product launches 
4 of 10 new product launches in 
Gondola magazine of July 2014 
had a cashback action in myShopi
Premium brand incentives 
Buy and get a tangible or 
aspirational reward: contest, digital 
content, goodie…
Linked CRM projects – Club Nestle 
Reach - leads 
Visibility 
Promotions 
Data
Promo targeting 
Sentiment 
Demographics & 
Lifestyle 
Behavior & 
consumption 
Context & 
location
Beacon marketing
Ibeacon + video 
Beacon
Promo targeting (2) 
Sentiment 
Demographics & 
Lifestyle 
Behavior 
Context & 
location 
Buying 
intent
Shopping list
Shopping intent based activation
Shopping intent based re-activation
+ myShopi as “display” media: DIGITAL 
Leaflets 
Splash pages 
Shopping list sponsoring
+ myShopi as “display” media: OFFLINE 
Printed media on 4 million
Toon Coppens toon@myShopi.com 
Strategy Manager BD myShopi @me_toon
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BD myShopi Omni-Channel Activation Platform - Digital First 2014

BD myShopi is THE omni-channel activation platform in Belgium with the highest reach across offline and digital channels. It enables retailers, brands and other advertisers to reach consumers always and everywhere for their communication and activation campaigns, generating immediate traffic to physical and online shops.

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BD myShopi Omni-Channel Activation Platform - Digital First 2014

  1. 1. myShopi.be www.myShopi.be www.myShopi.be Toon Coppens Strategy mgr BD myShopi 16-10-2014 Digital First
  2. 2. myShopi.be Omni-channel activation platform www.myShopi.be www.myShopi.be
  3. 3. Shop info & opening hours E-commerce promotions myShopi.be myShopi digital: feature overview www.myShopi.be www.myShopi.be Shopping list Printable coupons Online Cashback coupons Cashback saving actions Recipes Digital loyalty cards Digital Leaflets
  4. 4. 500k APPs downloads
  5. 5. App rating Happy consumers 
  6. 6. 1. Save
  7. 7. 2. Facilitate
  8. 8. 3. Inspire
  9. 9. myShopi user Gender Female 55% Male 45% *Reference Belgian population: Female – 51% / Male: - 49% Language French 48% Dutch 52% *Reference Belgian population: Dutch – 60% / French - 40% Age 6% 11% *Reference Belgian population 78% 15% 53% 36% < 25 y 25 - 54 y + 55 y 32% 28% 18% 25 - 34 y 35 - 44 y 45 - 54 y
  10. 10. Cashbacks
  11. 11. 400+ campaigns
  12. 12. Why cashbacks? Coverage Cashbacks Agile Versatil e Impact Targeting Analytic s
  13. 13. Analytics: new insights
  14. 14. Brand loyalty (loading) ~65% of people that started saving program also finished it
  15. 15. New product launches 4 of 10 new product launches in Gondola magazine of July 2014 had a cashback action in myShopi
  16. 16. Premium brand incentives Buy and get a tangible or aspirational reward: contest, digital content, goodie…
  17. 17. Linked CRM projects – Club Nestle Reach - leads Visibility Promotions Data
  18. 18. Promo targeting Sentiment Demographics & Lifestyle Behavior & consumption Context & location
  19. 19. Beacon marketing
  20. 20. Ibeacon + video Beacon
  21. 21. Promo targeting (2) Sentiment Demographics & Lifestyle Behavior Context & location Buying intent
  22. 22. Shopping list
  23. 23. Shopping intent based activation
  24. 24. Shopping intent based re-activation
  25. 25. + myShopi as “display” media: DIGITAL Leaflets Splash pages Shopping list sponsoring
  26. 26. + myShopi as “display” media: OFFLINE Printed media on 4 million
  27. 27. Toon Coppens toon@myShopi.com Strategy Manager BD myShopi @me_toon

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