Online to offline marketing

1. GROUP #10
MANISHA GARAI (PGDM-316)
GUNISHA VISHNANI (PGDM-371)
DEBANJAN BOSE (PGDM-332)
SAGAR RAUT (PGDM-301)
AWANTIKA MAURYA (PGDM-334)
G. VENU MADHAV (PGDM-336
KIRAN NIGAD (PGDM-377)
MADHUR JAIN (PGDM-314)

2. Defining O2O
• O2O is all about driving customers from that online screen to offline
experiences.
• O2O : ONLINE OFFLINE
Some of the firms which follow this trend are :

5. Need for O2O marketing
• It gives a browsing ability to the consumers which
leads them to have various options.
• With fast growth of online shopping, We can see the
loss of sales due to quick product comparisons by the
shoppers. But retailers must remember that
shoppers still crave for the physical shopping
experience.
• Retailers thus have a big opportunity to take
advantage of this nature by offering a connected
experience to the customers so that they can get the
best of both worlds through.
• A survey conducted by Accenture that more than
88% of the potential buyers would like to book the
product online and get it from physical store

6. Concept of
O2O in India
• Indian consumers believe in
“touch and feel concept”.
Consumers check the products
online and then they make the
final purchases by visiting the
store in order to get the physical
feeling of the product before
buying.
• Consumers can sit and shop from
their work place however they
still have the option to go and
check the chosen product and
then perform the transaction.
This is the independence that
Indian customers like to enjoy.
• With the changing culture people
now expect products to get
delivered at their door steps.
O2O easily fulfils this demand
also.

7. 4 ways by which retailers can make
a better shopping experience
• Kill the Queue – Retailers can cut down on wait times by allowing
the customers to pay for purchases even before they step into the
store.
• Knowing customers- Knowing customers is an important factor ,
retailers can keep track of customer purchases through emails and
apps. Also notifying the customers about the latest products and
offers.
• Don’t be a one stop shop- Frank and Oak is the true leader of this
concept. Beginning as an online clothing retailer for men, they’ve
most recently opened up two brick-and-mortar locations selling
their clothing while simultaneously acting as a coffee and barber
shop. This gives customers multiple reasons to visit a Frank and
Oak
• Always offer Wi-Fi- Retailers can also attract customers by
offering them free Wi-Fi facility at the retail stores.

8. Benefits to Customers -

9. BenefitsofO2OoverE-commerce
O2O
• Customers can check out all the latest
products online and giving them the option
either to make purchases online or offline by
visiting the physical store.
• Rather than waiting for the shipment to
arrive customers can get the product
immediately after purchase. So the customer
get the product much earlier.
• Before buying customers can get to verify the
product and make their decision accordingly.
• A customer can book any product anytime
and can make the payment according to
his/her convenience.
E-Commerce
• Customers have only one option i.e. to buy
the product online.
• Customers need to wait for their shipment to
arrive after making their purchases.
• Customers don’t get the opportunity to
examine the product physically before buying.
• “booking” option doesn’t exist in e-commerce

10. What’s happening in China ?
• The success of o2o in china is just because of technology. Huge
number of people connected to mobile internet, which allow the
retailers to reach out the maximum consumers through apps and
emails.
• QR codes as the natural link for online to offline interactions
• Pre sales chat with customers , which help to gain trust of the
consumers.
• Mobile Payments-more innovative ways to pay have been setup,
from social commerce to messaging apps (you can freely send money
to anyone on WeChat).

11. Scenario of Pantaloons and Shoppers
Stop
• Retailers like shopper’s stop and Pantaloons have
started investing in O2O sector.
• They have their own websites and promotional
strategies which attract customers on the basis of
• E-coupons, Green card (only for pantaloons), Gift
cards which provide various discount offers.
• Personal communication with the subscribed
customers via e-mails, news letters and seasonal
brochures.
• “Store Locators” which help the customers to locate
the near by store and also to check out the “latest
arrivals”.
Shoppers stop have also come up with for pantaloons), Gift cards
discount offers.
• Personal communication with the subscribed customers via e-mails, news letters and seasonal brochures.
• “Store Locators” which help the customers to locate the near by store and also to check out the “latest arrivals”.

12. 4 L’s of O2O
• Local shopping: It mainly works in hyperlocal area and It also expands the
discovery zone so that consumers can select digitally from home/work place and
still support nearby stores. Like Zomato.com & Oyo Rooms.com
• Lazy shopping: O2O is a more active way of shopping for the lazy shoppers those
who want to get their product on time but are too lazy to go and collect so they
order online and go to pickup as and when they feel convenient
• Last minute shopping: O2O is very good for those who purchase at the last
moment, For example, Amazon is fast, but even at best may take a day for
delivery. O2O, in contrast, offers same day pick up.
• Listener’s shopping: O2O increases the level of interaction among consumers. A
particular consumer will recommend a brand if he or she is convinced with the
services or product

13. Scope of O2O sector
• There are 200 million smartphones in
the country so the scope of O2O is
very high.
• It helps in more efficient use of
existing infrastructure and people.
Hence it helps in better utilisation of
the resources and the market can
now be explored in an easier way.
• Retail still has a share of more than
95% market so it still has a large pie
of market to cover.