The document discusses leveraging social media to understand audience perceptions of brands and TV shows. It provides various social media statistics and analyzes online sentiment and discussions around several TV shows. Specifically, it finds that 30 Rock receives more positive sentiment and higher discussion volume than shows like Old Christine. It also finds that Cougar Town generates more passion and positive sentiment than Accidentally on Purpose. The document concludes that social media research can effectively measure audience perceptions and help predict the future success of TV shows.

1. Annie Pettit CRO Conversition Sean Case SVP Peanut Labs Leveraging Social Media to Measure What Your Audience is Saying about You

2. Leveraging Social Media to Measure What Your Audience is Saying about You

3. Social Media

24. Social Media for Market Research SocialVoice: Enabling Researchers to Ask and Listen

25. Background Some TV shows fail Some TV shows thrive All cost Money

28. Methods

30. Monitoring highlights overall performance DWTStars Gossip Girl One Tree Hill Accidentally Numb3rs Ghost Whisp Jersey Shore Ugly Betty Dance Crew Christine Cougar Town 30 Rock Desperate HW Volume 

33. Trend overall sentiment for long running shows: Slightly More Love for 30 Rock Top 2 Box Sentiment Source: SocialVoice

34. Trend overall volume for long running shows: But Way More Chatter For 30 Rock Volume of Online Chatter Source: SocialVoice

35. But measuring passion points is important: We’ve Got Some Passion… Construct 30 Rock Christine Purchasing ███████ ████ New Different ████████ ████ Recommend ███████ Trial ████ ███████ Aggregate Emotions ███████ ███ Anticipation ███████ ██ Appreciation ████████ ████ Courage ████ ████ Happiness ████████ █████ Surprise ████████ ████ Trust ██████ ████

36. And you need to measure like points too …And Lots of Liking Construct 30 Rock Christine Purchasing ████████ ██████ New Different ███████ ███████ Recommend ███████ ███████ Trial ████████ ████████ Aggregate Emotions ███████ ███████ Anticipation ███████ ███████ Appreciation ███████ ███████ Courage ███████ ███████ Happiness ███████ ████████ Surprise ███████ ███████ Trust ██████ ███████

37. Much More Love For Cougar Town Top 2 Box Sentiment Source: SocialVoice

38. And Much More Volume for CT Volume of Online Chatter Source: SocialVoice

39. Cougar Town has passion points They aren’t Making Love… Source: SocialVoice Construct Cougar Town Accidentally on Purpose Purchasing ████ ████ New Different ████ Recommend ██████ Trial ██████ Aggregate Emotions █████ Anticipation █████ Appreciation █████ Courage ███████ Happiness █████ █ Surprise ████ Trust ████████

40. While Accidentally has none … Nor are They Making Like Source: SocialVoice Construct Cougar Town Accidentally on Purpose Purchasing █████ ████ New Different ██████ ███ Recommend ███████ █ Trial ███████ ██ Aggregate Emotions ███████ ██ Anticipation ███████ ██ Appreciation ██████ ██ Courage ████████ Happiness ██████ ██ Surprise ██████ ██ Trust ████████

41. Measure specific actionable ideas 30 Rock Characteristics

42. Get The Head’s Up on Emerging Points “ I love that they keep going back to Greyson's tiny eyes. Its hilarious because the actor really does have small eyes and he cannot do anything about it in real life”