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Visit http://marcresearch.com/inview.php to see more InView Reports!
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The NEWs Cycle
There used to be something called a “news cycle” in which any story had a beginning and an end. But in this age of instant communication, citizen journalism and social technologies, media is being created, distributed and consumed in ways never imagined.
Learn how people get, create and distribute news,
and how people interact with media, from breaking
TV news to Google search to Facebook. Learn how
personal brand-driven journalism is changing audience loyalty and how Foursquare and augmented reality will shape the future of journalism.
This presentation was given by David Erickson & Natalie Wires of Tunheim Partners (http://tunheim.com ) for the Associated Collegiate Press' National College Summer Journalism Workshops held at the University of Minnesota on July 23, 2010.
David Erickson blogs at http://e-StrategyBlog.com and can be found on Twitter at http://twitter.com/derickson
Natalie Wires blogs at http://NatalieWires.com and can be found on Twitter at http://twitter.com/nataliewires
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M/A/R/C's latest InView report focuses on Social Networking, which is a hot topic in many of today's communities. This quick overview report offers great insights and conversations on Social Networking sites such as LinkedIn, Twitter, Facebook, MySpace, and Flickster. The report examines social networking statistics and how it is being used in business applications.
Visit http://marcresearch.com/inview.php to see more InView Reports!
The Power Point to support my presentation on use of Social Media in higher education. NISOD Conference on Teaching and Leadership Excellence, May 30 2011
The NEWs Cycle
There used to be something called a “news cycle” in which any story had a beginning and an end. But in this age of instant communication, citizen journalism and social technologies, media is being created, distributed and consumed in ways never imagined.
Learn how people get, create and distribute news,
and how people interact with media, from breaking
TV news to Google search to Facebook. Learn how
personal brand-driven journalism is changing audience loyalty and how Foursquare and augmented reality will shape the future of journalism.
This presentation was given by David Erickson & Natalie Wires of Tunheim Partners (http://tunheim.com ) for the Associated Collegiate Press' National College Summer Journalism Workshops held at the University of Minnesota on July 23, 2010.
David Erickson blogs at http://e-StrategyBlog.com and can be found on Twitter at http://twitter.com/derickson
Natalie Wires blogs at http://NatalieWires.com and can be found on Twitter at http://twitter.com/nataliewires
This slideshow is about behind the scene of world issues and information war and give insights about realities which are hidden from us by the mainstream media.
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/ 조연희
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There used to be something called a “news cycle” in which any story had a beginning and an end. But in this age of instant communication, citizen journalism and social technologies, media is being created, distributed and consumed in ways never imagined.
Learn how people get, create and distribute news,
and how people interact with media, from breaking
TV news to Google search to Facebook. Learn how
personal brand-driven journalism is changing audience loyalty and how Foursquare and augmented reality will shape the future of journalism.
This presentation was given by David Erickson & Natalie Wires of Tunheim Partners (http://tunheim.com ) for the Associated Collegiate Press' National College Summer Journalism Workshops held at the University of Minnesota on July 23, 2010.
David Erickson blogs at http://e-StrategyBlog.com and can be found on Twitter at http://twitter.com/derickson
Natalie Wires blogs at http://NatalieWires.com and can be found on Twitter at http://twitter.com/nataliewires
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(July 21, 2010) Presentation from the third day of the Social Media Boot Camp at US Pacific Command, Camp HM Smith, Oahu [cc] http://www.socialmediabootcamp.com
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Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
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Why do women bloggers use social media? Johnny Cho
Why do women bloggers use social media? Recreation and information motivations outweigh engagement motivations
+ New Media and Society
- Gina M. Chen
/ 조연희
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The NEWs Cycle: How People Interact With Media In The Social AgeTunheim
There used to be something called a “news cycle” in which any story had a beginning and an end. But in this age of instant communication, citizen journalism and social technologies, media is being created, distributed and consumed in ways never imagined.
Learn how people get, create and distribute news,
and how people interact with media, from breaking
TV news to Google search to Facebook. Learn how
personal brand-driven journalism is changing audience loyalty and how Foursquare and augmented reality will shape the future of journalism.
This presentation was given by David Erickson & Natalie Wires of Tunheim Partners (http://tunheim.com ) for the Associated Collegiate Press' National College Summer Journalism Workshops held at the University of Minnesota on July 23, 2010.
David Erickson blogs at http://e-StrategyBlog.com and can be found on Twitter at http://twitter.com/derickson
Natalie Wires blogs at http://NatalieWires.com and can be found on Twitter at http://twitter.com/nataliewires
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Learn why it's good to be on the social networks, and how to use them properly for your business. Step-by-step instructions are given for setting up your facebook and twitter profiles.
The Science of Social Timing: When to post on each social media networkMoving Targets
Timing impacts the success of every marketing initiative, and that is especially true of social media campaigns. Here we detail the best and worst times to post on 5 major platforms so you can adjust your strategy for maximum success.
Using Analytics To Investigate, Evaluate & DecideTunheim
Presentation by Noelle Hawton, David Erickson and Natalie Wires of Tunheim Partners on February 4, 2010, before the Minnesota Council on Nonprofits Communicator Series: Communication to Conversation: Engaging in Today’s World.
(July 21, 2010) Presentation from the third day of the Social Media Boot Camp at US Pacific Command, Camp HM Smith, Oahu [cc] http://www.socialmediabootcamp.com
White paper from Elon Media Analytics students. Blogging and microblogging is a key image-management strategy for athletes and teams. This paper describes some best practices for using Twitter analytics to optimize social media efforts in sports.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Originally presented at BookExpo America in Chicago on Thursday, May 12, 2016 by Cindy Ratzlaff of Brand New Brand You. The new Facebook algorithm changes every author needs to understand.
HoverStat is currently raising a seed preferred round. This deck should be viewed by accredited investors only.
HoverStat will soon be the standard for solar assessments. We use a smart drone to assess roofs for solar panel placement. Our full package includes roof measurements, a diagram detailing obstructions, a damage report, and a shading assessment. No longer does the solar tech have to risk injury getting up on the roof. In 15 minutes, the drone collects an aerial video that is processed into a full report within 24-48 hours. Solar companies can do more solar jobs accurately, safely, and economically with HoverStat.
See how Instagram is successfully building communities through beautiful, visual experiences. Learn the best practices for getting started and creating your presence on Instagram.
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My presentation at Ocean Sciences 2014 in Honolulu, HI on how scientists can use social media for outreach and professional development. The internet is yours! #OSMSocial #2014OSM
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In this deck, our Senior Digital PR Executive, Dan, explores how digital marketers, PR professionals and content creators can use social media to inform creative content through the latest social trends, data and emerging ideas from across a wide range of platforms, including Twitter, TikTok, Instagram, Reddit and YouTube.
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I prepared this presentation in January, 2010 as a means for convincing the leadership of the Georgia National Guard that the integration of a comprehensive social media strategy was absolutely necessary if we were to optimize content exposure, reach and influence.
The content of this presentation aims at showing "technology immigrants" just how vast the reach of major social media really is.
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* Paolina Milana, EVP, Marketing/Media/Editorial Operations, Marketwire
* Linda Zimmer, CEO, MarCom:Interactive
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Similar to Twitter_user perception as a news resource (20)
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This is the place where you become a Digital Marketing Expert.
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https://www.sociocosmos.com/product-category/linkedin/
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1. Double the user base of Twitter in the U.S.
Branding lens
Bianca Ennes. Pawan Gupta, Lana Ibragimova,
John Kniespeck and Aleksei Smetannikov
Date: 5/12/2015
2. While users read news on Twitter, the
broader audience rarely consider it as a
news source
29%
30%
67%
68%
70%
52%
51%
50%
News
Information
Politics
Status update
Entertainment
Activism (e.g. protests)
Social connections
Friends
% of respondents agree
…but not a
news source at
the first place
“What comes to your mind when
you hear “Twitter”
Source: MIT Sloan team survey, 206 respondentsSource: PEW Research Center
Twitter 52%
reddit 62%
13%LinkedIn
Tumblr 29%
Google Plus 30%
Facebook 47%
Percent of each social network
users who ever get news on the site
Users read
news…
3. Users view Twitter and other social
networks as relatively non-trustworthy
news source
NY
T
26%
Facebook
23%
51%
Twitter
39%
44%
18%
40%
27%
33%
Trustworthy Non-trustworthy
Trustworthiness of a headline “Vin Diesel
considers entering California's next race for
governor”, by source
Source: MIT Sloan team survey, 206 respondents
49%
NY
T
FacebookTwitter
63%
26%
12%
48%
28%
24%23%
28%
Non-trustworthyTrustworthy
Trustworthiness of a headline “Google
announces launch of commercial drones
in 2017”, by source
4. As a news source Twitter is not
structured enough and lacks a
breadth of topics (1/2)
I find too much of a certain
theme, such as too much social-
political and activism
Lack of certain themes, such as
cultural news I care about
Low usability, like it’s hard to
filter the topics, hard to
navigate categories
It’s for FUN nothing serious
should be there
Posts on Twitter are not real
news
2.3
1.5
1.6
2.2
2.3
respondent response rating
“I would not use Twitter as a news
source because”
Lacks a breadth of
topics
Lacks features for
structuring/filtering
the news
Source: MIT Sloan team survey, 206 respondents
5. It’s possible to follow friend, journalists or media. As for
personalization of my twitter feed - it’s hard to see news
categorized by business related topic, politics related, my favorite
sport related, etc. (Female, around 40)
I’m not that interested in celebrities life facts. I would rather check
news related to oil and gas industry, or high tech industry since
my finance portfolio is all about those two fields. I want to get most
recent news and act accordingly (Male, 35)
I like twitter. All my life is there. I can see my friends status, topics
they are interested in, read fun stories, etc. … But with all this
information, real news are kind a buried under… (Female, 27)
As a news source Twitter is not
structured enough and lacks a
breadth of topics (2/2)
Source: MIT Sloan team customer interviews
7. Positioning map: a trustworthy news
aggregator with a strong social network
component
News AggregatorIndependent
news source
Trustworthy
Non-trustworthy
Sweet Spot
TIME
NYT
WSJ
The Washington Post
The Huffington Post
BuzzFeed
The Daily Show Tumblr
GooglePlus
Facebook
Twitter
GoogleNews
LinkedIn
Reddit
HIGH social network component
Average social network component
LOW social network component
8. Cradle is about aggregating
reliable news with simplicity
How it differentiates from existing news sources?
The quality and categorization of the New York Times with the consolidation
of Twitter
Cool features like verified news sources and user ratings for news articles
Easy to categorize posts (finance, business, science, political, technology
etc.)
Viral sharing feature targeting specific Twitter users following news resource
and sharing in different social sites
The communication should target the following audience:
Male and female
In large USA capitals
25 to 50 years old
College graduate, Mid-level professionals or higher
9. 2-stage product adoption: start from
existing users, then expand into new and
more “mature” segments
Target EXISTING users
Use Twitter API to tap Twitter friends
network
Increase daily usage of Twitter
Polish the service functionality
0
10
20
30
40
50
65+18-29 50-6430-49
30%
17%
13%
5%
0
10
20
30
40
50
65+50-6430-4918-29
6%
20%
32%35%
Current* 2018
*2013 Source: stata.com
Twitter penetration rate by age groups,
among US Internet user, including Cradle
*Including Craddle
1 2Phase Phase2015 2016-2018
Target NEW users
Older, “serious” users
Working professionals
Launch as a stand alone
brand
11. PR and Communication: Case
Studies
Vine: A 6-sec video sharing
service, acquired by Twitter
for a reported $30M
Periscope: A live video streaming
service, purchased by Twitter for a
reported $86M
12. PR and Communication plan
The quality and categorization of the New York Times with
the consolidation of Twitter
Communicating value to users with ~zero marketing dollars
is a touch problem to solve
Partnering with reputed news sources like NY Times,
Washington Post, Forbes, Huffington Post, Colbert Show
requires marketing resources and value sharing to both
parties
Ability to share posts to Facebook, Reddit, LinkedIn,
Flipboard and media sources would be the key
Getting your word out in popular online news sources and
growth hack site requires viral stories and media relations
13. Major threats to a new business
model
Customers and News Sources will consider Cradle to be another
Twitter: non-serious and non-trustworthy
Customers will not recognize a value of Cradle and a user base
will not achieve a critical mass:
Cradle fails to come up with a usable and straightforward user interface
Cradle fails to differentiate content format from actual Twitter (Vine used
6 second video format)
Cradle fails to educate users about value of the product
A competitor social app will attempt to create a similar service
High expectations with Twitter’s 2 recent successful standalone
products: Vine and Periscope
15. I WOULD use Twitter as a news source because
(rank the options from most important to least important)
Statistic It is both
information
and news
source (not
news only)
It provides
faster and
more concise
news than
Facebook
I can instantly
share my own
opinion about
news
headlines
with my
followers
It allows me
to follow
famous and
influential
people I like
It is one stop
shop for
news, social
connections,
entertainment
Min Value 1 1 1 1 1
Max Value 5 5 5 5 5
Mean 2.79 2.74 3.03 3.10 3.35
Variance 1.92 1.93 1.87 2.13 1.95
Standard
Deviation
1.39 1.39 1.37 1.46 1.39
Total
Responses
206 206 206 206 206
✔
16. I WOULD NOT use Twitter as a news source because
(rank the options from most important to least important)
Statistic Lack of
certain
themes, such
as cultural
news I care
about
I find too
much of a
certain
theme, such
as too much
social-
political and
activism
Low usability,
like it’s hard
to filter the
topics, hard
to navigate
categories
It’s for FUN
nothing
serious
should be
there
Posts on
Twitter are
not real news
Min Value 1 1 1 1 1
Max Value 5 5 5 5 5
Mean 2.67 2.67 2.78 3.39 3.50
Variance 1.32 1.79 2.09 1.73 2.44
Standard
Deviation
1.15 1.34 1.44 1.32 1.56
Total
Responses
206 206 206 206 206
✔
17. What comes to your mind when you hear “Twitter”
(scale the options from least important to most important)
# Answer Min Value Max Value Average
Value
Standard
Deviation
Responses
1 Information 0.00 100.00 51.57 30.37 206
2 News 0.00 100.00 51.30 30.61 206
3 Social connections
(professional
connections)
0.00 100.00 63.57 27.84 206
4 Entertainment 0.00 100.00 69.74 24.66 206
5 Activism (protests,
uprising)
0.00 100.00 53.98 28.52 206
6 Politics 0.00 100.00 49.85 29.25 206
7 Status update 0.00 100.00 67.68 27.33 206
8 Friends 0.00 100.00 66.67 29.79 206
✔
✔