From the Clark-Nuber Not-for-Profit Governance Conference on October 22, 2009, this was the presentation given by Patrick Byers of Outsource Marketing regarding how to use social media to market a not-for-profit or non-profit organization.

1. MARKETING YOUR ORGANIZATION USING SOCIAL NETWORKING CLARK NUBER 2009 NOT-FOR-PROFIT GOVERNANCE CONFERENCE

3. COMPETITION DONATIONS

4. { Click for YouTube video }

9. Source: Non-Profit Social Network Survey, Non-Profit Social Network Survey Report, April 2009

12. Marketing is broken Too little trust Too much information

13. Casting responsibility Strategic responsibility Execution responsibility ROI responsibility Message responsibility Environmental responsibility Social responsibility Marketing is broken Too little trust Too much information

14. Non-Profit Advantage #1

15. “ Character” is assumed.

16. Non-Profit Advantage #2

18. “ People don’t unsubscribe from their passions.” Jesse Berst

21. Guy Kawasaki @guykawasaki Chris Brogan @chrisbrogan

37. Q & A

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