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Person-to-Person-to-Person
This document provides an introduction to the publication "Person-to-Person-to-Person: Harnessing the Political Power of Social Networks and User-Generated Content." It discusses how social networks and user-generated content are changing politics and advocacy. The introduction defines key terms like "nodes" and "ties" from social network analysis. It outlines the various perspectives and strategies discussed in the following chapters for leveraging social networks and user-generated content. The introduction concludes by highlighting some of the top tactics recommended throughout the publication, such as making participation simple and building trust within social networks.
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