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What
                       We
                       Learned
                       From
                       Social
  ...
“I have often
                   regretted my
                   speech, but
Publilius Syrus
  Philosopher
               ...
The ancient playbook on
 how to communicate...
  when writing was the
   new and dangerous
      technology
I know presentations
should always start with
charts, but as this one is
  about social media...
like   ...
My weekend
Yes,
this
one
is
news
For sympathy, you have
  to go to         ...
friend in
 Lisbon
sister-in-law
  in Norfolk
NOTE!
No one actually HELPS!!!
To find someone to
actually fix it... you
  have to search
like these guys
Except they don’t
open Sundays...
YouTube doesn’t close at
      weekends
So once you’ve rescued
 your hard drive, the
  other way to start a
    presentation...
... is to tell everyone
how great you are...
@davos 1.5m followers
wow!


 @davos 1.5m followers!!!
I don’t get to
 tweet there
Me
neither
ok, the twitter ‘suggested
     user’ list helped

      @davos 1.5m followers
fans >9,000
fans >9,000


      oh
 (:
viewers 129,000 per month
Socially speaking,       ,
         and       are
   important spaces...
Now - the obligatory charts...
Social Media Website traffic, March 2009/March 2010
     80




     60



%
     40




     20




      0
      2009-03...
Social Media Website traffic, March 2009/March 2010
     80




     60



%
     40




     20




      0
      2009-03...
In some places
       is snapping
  at          ’s
     heels...
Australia Top 5 websites % share




    0%            2.5%           5.0%           7.5%   10.0%




     Source: Hitwise...
Australia Top 5 websites % share




    0%            2.5%           5.0%           7.5%   10.0%




     Source: Hitwise...
Is the rise of           the
  revenge of the portal?
As the web gets leaner so
    too will websites...
US Top 5 websites % share
Facebook




 YouTube




           0%             2%              4%                6%   8%


...
US Top 5 websites % share
Facebook




 YouTube




           0%             2%              4%                6%   8%


...
Social Media tools US retailers will use, 2010
              fan page

    Customer Reviews

            publishing

     ...
The World Economic Forum
 has tried to use it to engage
with the wider global public...
So does social
media “work”?
According to the
 Good Guide to
   Shadowy
 Organizations:
“The WEF is among the
more transparent of the
world’s elite power
conglomerates...”

Source: GOOD Guide: to Shadowy Organi...
But don’t
 take their
word for it...
Before coming here
we used          to
 ask a question...

     “crowd sourcing”
3rd party client
hashtag
retweets = one
 tweet’s reach
Well, we did ask...
&%*@¿!!!...
Nobody said it was easy...
The “learnings”

✤   Aim: The World Economic Forum wanted to be more
    open and transparent

✤   Reality: Social media h...
The “learnings”

✤   Aim: The World Economic Forum wanted to be more
    open and transparent

✤   Reality: Social media h...
The “learnings”

✤   Aim: The World Economic Forum wanted to be more
    open and transparent

✤   Reality: Social media h...
The “learnings”

✤   Aim: The World Economic Forum wanted to be more
    open and transparent

✤   Reality: Social media h...
“I’m comfortable with the
                       risk I assume in being
                       active and outspoken,
     ...
@amonck
facebook.com/monck
   http://is.gd/bVU4I
What We Learned From Social Media
What We Learned From Social Media
What We Learned From Social Media
What We Learned From Social Media
What We Learned From Social Media
What We Learned From Social Media
What We Learned From Social Media
What We Learned From Social Media
What We Learned From Social Media
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What We Learned From Social Media

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The World Economic Forum's simple learnings from social media experiment and experience...

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What We Learned From Social Media

  1. 1. What We Learned From Social Media Adrian Monck Lausanne 6 May, 2010
  2. 2. “I have often regretted my speech, but Publilius Syrus Philosopher never my silence.”
  3. 3. The ancient playbook on how to communicate... when writing was the new and dangerous technology
  4. 4. I know presentations should always start with charts, but as this one is about social media...
  5. 5. like ...
  6. 6. My weekend
  7. 7. Yes, this one
  8. 8. is news
  9. 9. For sympathy, you have to go to ...
  10. 10. friend in Lisbon
  11. 11. sister-in-law in Norfolk
  12. 12. NOTE!
  13. 13. No one actually HELPS!!!
  14. 14. To find someone to actually fix it... you have to search
  15. 15. like these guys
  16. 16. Except they don’t open Sundays...
  17. 17. YouTube doesn’t close at weekends
  18. 18. So once you’ve rescued your hard drive, the other way to start a presentation...
  19. 19. ... is to tell everyone how great you are...
  20. 20. @davos 1.5m followers
  21. 21. wow! @davos 1.5m followers!!!
  22. 22. I don’t get to tweet there
  23. 23. Me neither
  24. 24. ok, the twitter ‘suggested user’ list helped @davos 1.5m followers
  25. 25. fans >9,000
  26. 26. fans >9,000 oh (:
  27. 27. viewers 129,000 per month
  28. 28. Socially speaking, , and are important spaces...
  29. 29. Now - the obligatory charts...
  30. 30. Social Media Website traffic, March 2009/March 2010 80 60 % 40 20 0 2009-03 2009-04 2009-05 2009-06 2009-07 2009-08 2009-09 2009-10 2009-11 2009-12 2010-01 2010-02 2010-03 Source: StatCounter.com and author adjustment for 3rd Party Twitter clients
  31. 31. Social Media Website traffic, March 2009/March 2010 80 60 % 40 20 0 2009-03 2009-04 2009-05 2009-06 2009-07 2009-08 2009-09 2009-10 2009-11 2009-12 2010-01 2010-02 2010-03 Source: StatCounter.com and author adjustment for 3rd Party Twitter clients
  32. 32. In some places is snapping at ’s heels...
  33. 33. Australia Top 5 websites % share 0% 2.5% 5.0% 7.5% 10.0% Source: Hitwise.com for week ending 17/04/2010
  34. 34. Australia Top 5 websites % share 0% 2.5% 5.0% 7.5% 10.0% Source: Hitwise.com for week ending 17/04/2010
  35. 35. Is the rise of the revenge of the portal? As the web gets leaner so too will websites...
  36. 36. US Top 5 websites % share Facebook YouTube 0% 2% 4% 6% 8% Source: Hitwise.com for week ending 17/04/2010
  37. 37. US Top 5 websites % share Facebook YouTube 0% 2% 4% 6% 8% Source: Hitwise.com for week ending 17/04/2010
  38. 38. Social Media tools US retailers will use, 2010 fan page Customer Reviews publishing Blogs Connect Social listening tools Q&A Viral videos Product suggestion box Community forums 0% 25% 50% 75% 100% Source: eMarketer.com
  39. 39. The World Economic Forum has tried to use it to engage with the wider global public...
  40. 40. So does social media “work”?
  41. 41. According to the Good Guide to Shadowy Organizations:
  42. 42. “The WEF is among the more transparent of the world’s elite power conglomerates...” Source: GOOD Guide: to Shadowy Organizations
  43. 43. But don’t take their word for it...
  44. 44. Before coming here we used to ask a question... “crowd sourcing”
  45. 45. 3rd party client
  46. 46. hashtag
  47. 47. retweets = one tweet’s reach
  48. 48. Well, we did ask...
  49. 49. &%*@¿!!!...
  50. 50. Nobody said it was easy...
  51. 51. The “learnings” ✤ Aim: The World Economic Forum wanted to be more open and transparent ✤ Reality: Social media has made us act with more openness and transparency - it hasn’t made people love us ✤ Aim: The Forum wanted to experience and understand the economic and social impact of technological change ✤ Result: We can just about keep up with the changing media habits of our newest hires
  52. 52. The “learnings” ✤ Aim: The World Economic Forum wanted to be more open and transparent ✤ Reality: Social media has made us act with more openness and transparency - it hasn’t made people love us ✤ Aim: The Forum wanted to experience and understand the economic and social impact of technological change ✤ Result: We can just about keep up with the changing media habits of our newest hires
  53. 53. The “learnings” ✤ Aim: The World Economic Forum wanted to be more open and transparent ✤ Reality: Social media has made us act with more openness and transparency - it hasn’t made people love us ✤ Aim: The Forum wanted to experience and understand the economic and social impact of technological change ✤ Result: We can just about keep up with the changing media habits of our newest hires
  54. 54. The “learnings” ✤ Aim: The World Economic Forum wanted to be more open and transparent ✤ Reality: Social media has made us act with more openness and transparency - it hasn’t made people love us ✤ Aim: The Forum wanted to experience and understand the economic and social impact of technological change ✤ Result: We can just about keep up with the changing media habits of our newest hires
  55. 55. “I’m comfortable with the risk I assume in being active and outspoken, as I strongly believe that the benefit of ‘getting the Adm. James Stavridis word out’ and interacting Supreme Allied Commander Europe in these media far out- weighs the costs.”
  56. 56. @amonck facebook.com/monck http://is.gd/bVU4I

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