The document discusses using social media to engage communities. It defines social media as peer-to-peer communication and user-generated content through participatory web tools. The document lists popular social media tools like blogs, YouTube, Twitter, wikis and social networking sites. It provides reasons to use social media like most people being online and the ease of communication. Examples are given of how social media has been used by communities for organizing, sharing ideas and knowledge, and citizen participation.

1. Using social media to engage your community David Barrie David Barrie & Associates CABE, 29 Sept 2010

3. We like this…

5. … but would like to square it with this…

7. One route heavily advocated for just now is ‘social media’…

8. What is social media? “ the peer-to-peer communication and user-generated content made possible through the advent of participatory web tools…” Source: Kanter, B. & Fine, A.H., The Networked Nonprofit (2010)

10. But why use social media when our lives are increasingly trapped in in a closed circle…

12. One answer is a proliferation of online markets…

14. Then there are some facts:

16. And here are some more reasons to bother:

18. Here are some web links and sites that are worth looking at for community organizing:

24. And some uses to date that link to the renewal of cities, places and communities:

26. In social media, as in urban renewal, there are certain kinds of people to work with:

28. Online designers identify different reasons why people gather and share experiences online:

30. And the most active or interested users as people who are…

32. The message is…

34. David Barrie David Barrie & Associates project design & delivery - creative/economic planning - public involvement - social ventures Blog: http: //davidbarrie . typepad .com Mail: [email_address] Useful resources ➙