SlideShare a Scribd company logo
Slacktiv(narciss)ism
EXPLAINING THE WEAK
TIES OF SOCIAL MEDIA
ACTIVISM
Presented by Brendan Kennedy
QUEEN'S UNIVERSITY
Photo by Flickr
"A slacktivist is someone who
believes it is more important to be
seen to help than to actually help."
- Scott Gilmore, McLean's
SLACKTIVISM
(3)
Photo by Flickr
1.18 BAveraging 155 networked
connections each, "social media
platforms offer unprecedented
potential for individuals and groups to
collaborate toward initiatives for a
positive social impact."
Daily Active Facebook users
Photo by Flickr(10)
Photo by Flickr
THE "RIPPLE EFFECT"
Social media allows for the quick spread of information,
initiatives, and awareness. This information spreads at an
exponential rate.
(1)
THE PROBLEM
Is your contribution any deeper than a click?
Slacktivism allows Facebook users to
construct a "socially aware" image of
themselves while simultaneously chilling
 their participation in real-world activism. 
Photo by Flickr
(3)
WHY SLACTIVISM EXISTS
It's just too easy!
It takes no time at all
to publicly show your
"support" for a cause,
just one click away!
EASY
Don't worry, slacktivism
requires no real blood,
sweat, or tears.
LOW COMMITMENT
Slacktivism allows us
to easily create an
image of ourselves as
aware, intelligent, and
empathetic
PERSONAL IMAGE
Photo by Flickr
ME BEFORE WE 
"SOCIAL MEDIA PLATFORMS TRANSFORM
SOCIAL ISSUES INTO CULTURAL CAPITAL:
ISSUES BECOME LABELS OF POLITICAL
ALIGNMENT AND LEND AN APPEARANCE OF
SOCIAL AWARENESS ATTACHED TO A
DIGITALLY CURATED SELF. THEY BECOME A
MEANS TO THE END OF SOCIAL GAIN,
RATHER THAN OF SOCIAL CHANGE."
Photo by Flickr
(7)
THINKING WE HAVE DONE
ENOUGH
T H E E N D O R P H I N S W E F E E L F R O M L I K I N G A P A G E O R
S H A R I N G A P O S T A L L O W U S T O F E E L L I K E W E H A V E
" H E L P E D " A N D P R E V E N T U S F R O M T A K I N G R E A L - W O R L D
A C T I O N .  
Photo by Flickr
(3)
WHY SLACKTIVISM
DOESNT WORK
MOTIVATION HALWAY THERE WEAK TIES
Liking or sharing may
be the "right" thing to
do but are we doing it
for the right reasons?
Clicktivism spreads
the word effectively,
but create change it
does not. 
Low commitment
levels needed to like
or share don't lead to
high commitment
needed to challenge
social norms.
Photo by Flickr
Photo
THE
PROOF
A   S T U D Y P U B L I S H E D I N T H E  
J O U R N A L O F S O C I O L O G I C A L
S C I E N C E   E A R L I E R T H I S Y E A R ,
F O U N D T H A T T H E M A J O R I T Y O F
P E O P L E W H O ' L I K E ' A F A C E B O O K
P A G E F O R A C A U S E D O N ' T
F O L L O W U P T H A T G E S T U R E W I T H
A D O N A T I O N . T H E S T U D Y F O U N D
T H A T R E T U R N R A T E S F O R
C H A R I T I E S A N D C A M P A I G N S O N
F A C E B O O K C A N B E A T E N T H O F
T H O S E O F M O R E T R A D I T I O N A L
R O U T E S .
1/10 Photo by Flickr
(3)
THE
PROOF
Photo by Flickr
"...But the survey goes on to
show very few put their
money where their mouse is.
Of 70 per cent who said they
used digital media to learn
about changes they can
make in their lives to create
positive social or
environmental change, only
25 per cent actually made
changes." (6)
"While the digital age may enhance
the power of those that are already
active, it can't seem to drag the rest
out of their armchairs."
-
Photo by Flickr
(2)
"IT MAKES IT EASIER
FOR ACTIVISTS TO
EXPRESS
THEMSELVES, AND
HARDER FOR THAT
EXPRESSION TO
HAVE ANY IMPACT." 
- Malcolm Gladwell on social media
Photo by Flickr
(4)
WEAK TIES
" ( S L A C K T I V I S M ) D O E S N ’ T I N V O L V E F I N A N C I A L O R
P E R S O N A L R I S K ; I T D O E S N ’ T M E A N S P E N D I N G A S U M M E R
B E I N G C H A S E D B Y A R M E D M E N I N P I C K U P T R U C K S . I T
D O E S N ’ T R E Q U I R E T H A T Y O U C O N F R O N T S O C I A L L Y
E N T R E N C H E D N O R M S A N D P R A C T I C E S . I N F A C T , I T ’ S T H E
K I N D O F C O M M I T M E N T T H A T W I L L B R I N G O N L Y S O C I A L
A C K N O W L E D G M E N T A N D P R A I S E ” .  
                         - Malcolm Gladwell (Small Change)
Photo by Flickr
(4)
Negative Impacts of Slactivism
ALIENATION
Slacktivism is cited to alienate
individuals from family,
colleagues, customers, and
friends.
Photo by Flickr
(9)
Negative Impacts of Slactivism
MISINFORMATION
Slacktivism perpetuates the spread of
misinformation and half truths. What we
know as "fake news" almost entirely exists
due to social media's impact on modern
news. Photo by Flickr(9)
Negative Impacts of Slactivism
ILLUSORY SUPERIORITY
“Searching the Internet may cause a
systematic failure to recognize the extent
to which we rely on outsourced
knowledge,” the study said. “… People
mistake access to information for their
own personal understanding of the
information.”
Photo by Flickr
(5)
How can we change
the Slactivism
Trend?
If we want to have an
impact, we must know that
one click is not enough!
Photo by Flickr
(6)
"The goal of clicktivism isn’t to
solve problems; it’s to bring
awareness to a cause that we
otherwise wouldn’t know about." 
UNDERSTAND THAT...
Photo by Flickr
(8)
Follow up your
clicks with real-
world action!
Photo by Flickr
(6)
THE END
Brendan Kennedy
Queen's University
Photo by Flickr
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
(10)

More Related Content

What's hot

Social Media and Depression
Social Media and DepressionSocial Media and Depression
Social Media and Depression
Damon Auguste
 
Not so social
Not so social Not so social
Not so social
Hannah Kirstein
 
Social Media Career Assignment
Social Media Career AssignmentSocial Media Career Assignment
Social Media Career Assignment
Raechel Mills
 
Social Media and Personal Branding
Social Media and Personal Branding Social Media and Personal Branding
Social Media and Personal Branding
Brooke Sanderson
 
Funding via media
Funding via mediaFunding via media
Funding via media
Connor St Louis
 
FILM260 - Flipbook
FILM260 - FlipbookFILM260 - Flipbook
FILM260 - Flipbook
Marissa Ico
 
Social Media and Our Perception of Reality - Mandy Patterson
Social Media and Our Perception of Reality - Mandy PattersonSocial Media and Our Perception of Reality - Mandy Patterson
Social Media and Our Perception of Reality - Mandy Patterson
Mandy Patterson
 
Social for social good
Social for social goodSocial for social good
Social for social good
Alexandra Palermo
 
Desensitization
Desensitization Desensitization
Desensitization
14jc5
 
Social media, friend or foe?
Social media, friend or foe?Social media, friend or foe?
Social media, friend or foe?
tharshni
 
Social Media for Social Good - The Power of Clicktivism
Social Media for Social Good - The Power of ClicktivismSocial Media for Social Good - The Power of Clicktivism
Social Media for Social Good - The Power of Clicktivism
Lauren Stewart
 
Social Media: The Power to Make an Impact
Social Media: The Power to Make an ImpactSocial Media: The Power to Make an Impact
Social Media: The Power to Make an Impact
John Smith
 
Vacationing For Likes
Vacationing For LikesVacationing For Likes
Vacationing For Likes
Sue A. Lefebvre
 
IS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen Clement
IS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen ClementIS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen Clement
IS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen Clement
Karen Clement
 
Social Media Is Not Social
Social Media Is Not SocialSocial Media Is Not Social
Social Media Is Not Social
Brett Sykes
 
Flipbook 2.0
Flipbook 2.0Flipbook 2.0
Flipbook 2.0
chloesincerbox
 
Film260 Flipbook
Film260 FlipbookFilm260 Flipbook
Film260 Flipbook
Katherine Tang
 
Camera Eats First: The Controversy over Foodstagramming
Camera Eats First: The Controversy over FoodstagrammingCamera Eats First: The Controversy over Foodstagramming
Camera Eats First: The Controversy over Foodstagramming
Julia Liu
 
Assignment 2 Film240 Renee Rosario
Assignment 2 Film240 Renee RosarioAssignment 2 Film240 Renee Rosario
Assignment 2 Film240 Renee Rosario
Renée Rosario
 
Social Media
Social Media Social Media
Social Media
14md
 

What's hot (20)

Social Media and Depression
Social Media and DepressionSocial Media and Depression
Social Media and Depression
 
Not so social
Not so social Not so social
Not so social
 
Social Media Career Assignment
Social Media Career AssignmentSocial Media Career Assignment
Social Media Career Assignment
 
Social Media and Personal Branding
Social Media and Personal Branding Social Media and Personal Branding
Social Media and Personal Branding
 
Funding via media
Funding via mediaFunding via media
Funding via media
 
FILM260 - Flipbook
FILM260 - FlipbookFILM260 - Flipbook
FILM260 - Flipbook
 
Social Media and Our Perception of Reality - Mandy Patterson
Social Media and Our Perception of Reality - Mandy PattersonSocial Media and Our Perception of Reality - Mandy Patterson
Social Media and Our Perception of Reality - Mandy Patterson
 
Social for social good
Social for social goodSocial for social good
Social for social good
 
Desensitization
Desensitization Desensitization
Desensitization
 
Social media, friend or foe?
Social media, friend or foe?Social media, friend or foe?
Social media, friend or foe?
 
Social Media for Social Good - The Power of Clicktivism
Social Media for Social Good - The Power of ClicktivismSocial Media for Social Good - The Power of Clicktivism
Social Media for Social Good - The Power of Clicktivism
 
Social Media: The Power to Make an Impact
Social Media: The Power to Make an ImpactSocial Media: The Power to Make an Impact
Social Media: The Power to Make an Impact
 
Vacationing For Likes
Vacationing For LikesVacationing For Likes
Vacationing For Likes
 
IS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen Clement
IS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen ClementIS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen Clement
IS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen Clement
 
Social Media Is Not Social
Social Media Is Not SocialSocial Media Is Not Social
Social Media Is Not Social
 
Flipbook 2.0
Flipbook 2.0Flipbook 2.0
Flipbook 2.0
 
Film260 Flipbook
Film260 FlipbookFilm260 Flipbook
Film260 Flipbook
 
Camera Eats First: The Controversy over Foodstagramming
Camera Eats First: The Controversy over FoodstagrammingCamera Eats First: The Controversy over Foodstagramming
Camera Eats First: The Controversy over Foodstagramming
 
Assignment 2 Film240 Renee Rosario
Assignment 2 Film240 Renee RosarioAssignment 2 Film240 Renee Rosario
Assignment 2 Film240 Renee Rosario
 
Social Media
Social Media Social Media
Social Media
 

Similar to slactivism

Can social media help social change?
Can social media help social change?Can social media help social change?
Can social media help social change?
M_McCabe
 
Film260 flipbook-mkirreh final
Film260 flipbook-mkirreh finalFilm260 flipbook-mkirreh final
Film260 flipbook-mkirreh final
Michael Kirreh
 
FILM260 - FLIPBOOK -MKIRREH
FILM260 - FLIPBOOK -MKIRREHFILM260 - FLIPBOOK -MKIRREH
FILM260 - FLIPBOOK -MKIRREH
Michael Kirreh
 
Harnessing the Power of Clicktivism
Harnessing the Power of ClicktivismHarnessing the Power of Clicktivism
Harnessing the Power of Clicktivism
Abbey Bird
 
Rob Leckie Flip Book
Rob Leckie Flip BookRob Leckie Flip Book
Rob Leckie Flip Book
Rob Leckie
 
Likes over life
Likes over lifeLikes over life
Likes over life
Laura Rubino
 
Clicktivism
Clicktivism Clicktivism
Clicktivism
Aiden Russell
 
The Online Persona: How an Online Reputation can be Harmful
The Online Persona: How an Online Reputation can be HarmfulThe Online Persona: How an Online Reputation can be Harmful
The Online Persona: How an Online Reputation can be Harmful
E Weir
 
Film 260 Flip Book
Film 260 Flip BookFilm 260 Flip Book
Film 260 Flip Book
Rob Leckie
 
The impact of social media
The impact of social mediaThe impact of social media
The impact of social media
Henriquez101
 
Debbie Down-ing on Clicktivism
Debbie Down-ing on Clicktivism Debbie Down-ing on Clicktivism
Debbie Down-ing on Clicktivism
Hannah French
 
How much of a difference can you really make, simply by liking an organizatio...
How much of a difference can you really make, simply by liking an organizatio...How much of a difference can you really make, simply by liking an organizatio...
How much of a difference can you really make, simply by liking an organizatio...
meganhartwick
 
Rob Leckie - FILM 260 Flip Book
Rob Leckie - FILM 260 Flip BookRob Leckie - FILM 260 Flip Book
Rob Leckie - FILM 260 Flip Book
Rob Leckie
 
The Influence of Social Media on our Ever-Evolving Society
The Influence of Social Media on our Ever-Evolving SocietyThe Influence of Social Media on our Ever-Evolving Society
The Influence of Social Media on our Ever-Evolving Society
Chelsey McCord
 
Couples, the internet, and technology
Couples, the internet, and technologyCouples, the internet, and technology
Couples, the internet, and technology
Saraphita
 
Clicktivism: Clicks Count!
Clicktivism: Clicks Count! Clicktivism: Clicks Count!
Clicktivism: Clicks Count!
Anna Porte
 
Effects of technology and media on our generation
Effects of technology and media on our generationEffects of technology and media on our generation
Effects of technology and media on our generation
erutt
 
CLICKTIVISM: A (Flawed) Force for Good
CLICKTIVISM: A (Flawed) Force for GoodCLICKTIVISM: A (Flawed) Force for Good
CLICKTIVISM: A (Flawed) Force for Good
Charlie Gray
 
FILM260 Digital Flipbook
FILM260 Digital FlipbookFILM260 Digital Flipbook
FILM260 Digital Flipbook
Bonnie Wang
 
Utah Digital Government Summit Keynote
Utah Digital Government Summit KeynoteUtah Digital Government Summit Keynote
Utah Digital Government Summit Keynote
Dustin Haisler
 

Similar to slactivism (20)

Can social media help social change?
Can social media help social change?Can social media help social change?
Can social media help social change?
 
Film260 flipbook-mkirreh final
Film260 flipbook-mkirreh finalFilm260 flipbook-mkirreh final
Film260 flipbook-mkirreh final
 
FILM260 - FLIPBOOK -MKIRREH
FILM260 - FLIPBOOK -MKIRREHFILM260 - FLIPBOOK -MKIRREH
FILM260 - FLIPBOOK -MKIRREH
 
Harnessing the Power of Clicktivism
Harnessing the Power of ClicktivismHarnessing the Power of Clicktivism
Harnessing the Power of Clicktivism
 
Rob Leckie Flip Book
Rob Leckie Flip BookRob Leckie Flip Book
Rob Leckie Flip Book
 
Likes over life
Likes over lifeLikes over life
Likes over life
 
Clicktivism
Clicktivism Clicktivism
Clicktivism
 
The Online Persona: How an Online Reputation can be Harmful
The Online Persona: How an Online Reputation can be HarmfulThe Online Persona: How an Online Reputation can be Harmful
The Online Persona: How an Online Reputation can be Harmful
 
Film 260 Flip Book
Film 260 Flip BookFilm 260 Flip Book
Film 260 Flip Book
 
The impact of social media
The impact of social mediaThe impact of social media
The impact of social media
 
Debbie Down-ing on Clicktivism
Debbie Down-ing on Clicktivism Debbie Down-ing on Clicktivism
Debbie Down-ing on Clicktivism
 
How much of a difference can you really make, simply by liking an organizatio...
How much of a difference can you really make, simply by liking an organizatio...How much of a difference can you really make, simply by liking an organizatio...
How much of a difference can you really make, simply by liking an organizatio...
 
Rob Leckie - FILM 260 Flip Book
Rob Leckie - FILM 260 Flip BookRob Leckie - FILM 260 Flip Book
Rob Leckie - FILM 260 Flip Book
 
The Influence of Social Media on our Ever-Evolving Society
The Influence of Social Media on our Ever-Evolving SocietyThe Influence of Social Media on our Ever-Evolving Society
The Influence of Social Media on our Ever-Evolving Society
 
Couples, the internet, and technology
Couples, the internet, and technologyCouples, the internet, and technology
Couples, the internet, and technology
 
Clicktivism: Clicks Count!
Clicktivism: Clicks Count! Clicktivism: Clicks Count!
Clicktivism: Clicks Count!
 
Effects of technology and media on our generation
Effects of technology and media on our generationEffects of technology and media on our generation
Effects of technology and media on our generation
 
CLICKTIVISM: A (Flawed) Force for Good
CLICKTIVISM: A (Flawed) Force for GoodCLICKTIVISM: A (Flawed) Force for Good
CLICKTIVISM: A (Flawed) Force for Good
 
FILM260 Digital Flipbook
FILM260 Digital FlipbookFILM260 Digital Flipbook
FILM260 Digital Flipbook
 
Utah Digital Government Summit Keynote
Utah Digital Government Summit KeynoteUtah Digital Government Summit Keynote
Utah Digital Government Summit Keynote
 

Recently uploaded

Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......
SocioCosmos
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
urbhattiacademy
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
9u4xjk4w
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAMLORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
lorraineandreiamcidl
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
7lkkjxt
 
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
ryxqoswi
 
HOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa CreditoHOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa Credito
ClarissaAlanoCredito
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
SocioCosmos
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
AJHSSR Journal
 
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdfTransportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Matthewperry105
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
Charles Bayless
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
SocioCosmos
 
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Febless Hernane
 

Recently uploaded (13)

Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAMLORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
 
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
 
HOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa CreditoHOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa Credito
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
 
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdfTransportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
 
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
 

slactivism

  • 1. Slacktiv(narciss)ism EXPLAINING THE WEAK TIES OF SOCIAL MEDIA ACTIVISM Presented by Brendan Kennedy QUEEN'S UNIVERSITY Photo by Flickr
  • 2. "A slacktivist is someone who believes it is more important to be seen to help than to actually help." - Scott Gilmore, McLean's SLACKTIVISM (3) Photo by Flickr
  • 3. 1.18 BAveraging 155 networked connections each, "social media platforms offer unprecedented potential for individuals and groups to collaborate toward initiatives for a positive social impact." Daily Active Facebook users Photo by Flickr(10)
  • 4. Photo by Flickr THE "RIPPLE EFFECT" Social media allows for the quick spread of information, initiatives, and awareness. This information spreads at an exponential rate. (1)
  • 5. THE PROBLEM Is your contribution any deeper than a click? Slacktivism allows Facebook users to construct a "socially aware" image of themselves while simultaneously chilling  their participation in real-world activism.  Photo by Flickr (3)
  • 6. WHY SLACTIVISM EXISTS It's just too easy! It takes no time at all to publicly show your "support" for a cause, just one click away! EASY Don't worry, slacktivism requires no real blood, sweat, or tears. LOW COMMITMENT Slacktivism allows us to easily create an image of ourselves as aware, intelligent, and empathetic PERSONAL IMAGE Photo by Flickr
  • 7. ME BEFORE WE  "SOCIAL MEDIA PLATFORMS TRANSFORM SOCIAL ISSUES INTO CULTURAL CAPITAL: ISSUES BECOME LABELS OF POLITICAL ALIGNMENT AND LEND AN APPEARANCE OF SOCIAL AWARENESS ATTACHED TO A DIGITALLY CURATED SELF. THEY BECOME A MEANS TO THE END OF SOCIAL GAIN, RATHER THAN OF SOCIAL CHANGE." Photo by Flickr (7)
  • 8. THINKING WE HAVE DONE ENOUGH T H E E N D O R P H I N S W E F E E L F R O M L I K I N G A P A G E O R S H A R I N G A P O S T A L L O W U S T O F E E L L I K E W E H A V E " H E L P E D " A N D P R E V E N T U S F R O M T A K I N G R E A L - W O R L D A C T I O N .   Photo by Flickr (3)
  • 9. WHY SLACKTIVISM DOESNT WORK MOTIVATION HALWAY THERE WEAK TIES Liking or sharing may be the "right" thing to do but are we doing it for the right reasons? Clicktivism spreads the word effectively, but create change it does not.  Low commitment levels needed to like or share don't lead to high commitment needed to challenge social norms. Photo by Flickr Photo
  • 10. THE PROOF A   S T U D Y P U B L I S H E D I N T H E   J O U R N A L O F S O C I O L O G I C A L S C I E N C E   E A R L I E R T H I S Y E A R , F O U N D T H A T T H E M A J O R I T Y O F P E O P L E W H O ' L I K E ' A F A C E B O O K P A G E F O R A C A U S E D O N ' T F O L L O W U P T H A T G E S T U R E W I T H A D O N A T I O N . T H E S T U D Y F O U N D T H A T R E T U R N R A T E S F O R C H A R I T I E S A N D C A M P A I G N S O N F A C E B O O K C A N B E A T E N T H O F T H O S E O F M O R E T R A D I T I O N A L R O U T E S . 1/10 Photo by Flickr (3)
  • 11. THE PROOF Photo by Flickr "...But the survey goes on to show very few put their money where their mouse is. Of 70 per cent who said they used digital media to learn about changes they can make in their lives to create positive social or environmental change, only 25 per cent actually made changes." (6)
  • 12. "While the digital age may enhance the power of those that are already active, it can't seem to drag the rest out of their armchairs." - Photo by Flickr (2)
  • 13. "IT MAKES IT EASIER FOR ACTIVISTS TO EXPRESS THEMSELVES, AND HARDER FOR THAT EXPRESSION TO HAVE ANY IMPACT."  - Malcolm Gladwell on social media Photo by Flickr (4)
  • 14. WEAK TIES " ( S L A C K T I V I S M ) D O E S N ’ T I N V O L V E F I N A N C I A L O R P E R S O N A L R I S K ; I T D O E S N ’ T M E A N S P E N D I N G A S U M M E R B E I N G C H A S E D B Y A R M E D M E N I N P I C K U P T R U C K S . I T D O E S N ’ T R E Q U I R E T H A T Y O U C O N F R O N T S O C I A L L Y E N T R E N C H E D N O R M S A N D P R A C T I C E S . I N F A C T , I T ’ S T H E K I N D O F C O M M I T M E N T T H A T W I L L B R I N G O N L Y S O C I A L A C K N O W L E D G M E N T A N D P R A I S E ” .                            - Malcolm Gladwell (Small Change) Photo by Flickr (4)
  • 15. Negative Impacts of Slactivism ALIENATION Slacktivism is cited to alienate individuals from family, colleagues, customers, and friends. Photo by Flickr (9)
  • 16. Negative Impacts of Slactivism MISINFORMATION Slacktivism perpetuates the spread of misinformation and half truths. What we know as "fake news" almost entirely exists due to social media's impact on modern news. Photo by Flickr(9)
  • 17. Negative Impacts of Slactivism ILLUSORY SUPERIORITY “Searching the Internet may cause a systematic failure to recognize the extent to which we rely on outsourced knowledge,” the study said. “… People mistake access to information for their own personal understanding of the information.” Photo by Flickr (5)
  • 18. How can we change the Slactivism Trend? If we want to have an impact, we must know that one click is not enough! Photo by Flickr (6)
  • 19. "The goal of clicktivism isn’t to solve problems; it’s to bring awareness to a cause that we otherwise wouldn’t know about."  UNDERSTAND THAT... Photo by Flickr (8)
  • 20. Follow up your clicks with real- world action! Photo by Flickr (6)
  • 21. THE END Brendan Kennedy Queen's University Photo by Flickr