Effective strategies for SEO from strategic planning, keyword research, effective architecture and navigation and content, on and off page factors, and care and feeding of an SEO effort over time. Not to mention Dottie's fabulous boots.
Ed Tankersley, principal of Eight Trails LLC online marketing and a Google AdWords Qualified Individual, shows how to set up your AdWords account the right way the first time, and how to get the most out of AdWords. The special focus for this presentation is on Bed and Breakfasts, but the information is applicable to all businesses.
Tune Up Your Site for Search Engines provides a detailed survey of the best search engine optimization techniques a website owner can use to improve their search rankings.
Tuning Up Site Search - IA Summit 2007Chris Farnum
Site search for portals, intranets, e-commerce, and e-service sites often fails to deliver the results that users expect. If your search system isn’t delivering on these high expectations, an important question to ask is what (if anything) has been done to configure and optimize your site search tool. Given the fact that many organizations have already made a big investment in purchasing a search engine, it makes sense to explore ways to tune up your search engine before sending it to the digital scrap heap.
If you are new to the area of site search and facing the challenge of how to rescue your site’s users from a frustrating search experience, this presentation will provide you with effective strategies, starting points and examples. It will also include opportunities for incorporating user testing and search analytics into the process of improving search. The strategies covered will range from the low-hanging fruit (taking better advantage of existing features) to the more robust solutions, which are possible when you have the option of customizing your search engine.
[Webinar October 2012] eCommerce Site Search: Improving the User Experience f...Groove Commerce
According to a Forrester report, 36% of all purchases are influenced by online activity, and only 1 in 5 online businesses are happy with their internal site search. In other words, the importance of a website’s internal site search cannot be overstated. View this partnership webinar with Groove Commerce and SearchSpring to explore how to transform your site search from a simple feature into a powerful business tool.
100 Ways to Transform Your Business OnlineBabich Media
Over 100 tips and tricks from BabichMedia.com on digital marketing in 2019. Influencer Marketing, Facebook ADS, Mobility Scoring, Google Ads, Google My Business, and more...learn more at http://babichmedia.com/ 1-602-497-1011
Ed Tankersley, principal of Eight Trails LLC online marketing and a Google AdWords Qualified Individual, shows how to set up your AdWords account the right way the first time, and how to get the most out of AdWords. The special focus for this presentation is on Bed and Breakfasts, but the information is applicable to all businesses.
Tune Up Your Site for Search Engines provides a detailed survey of the best search engine optimization techniques a website owner can use to improve their search rankings.
Tuning Up Site Search - IA Summit 2007Chris Farnum
Site search for portals, intranets, e-commerce, and e-service sites often fails to deliver the results that users expect. If your search system isn’t delivering on these high expectations, an important question to ask is what (if anything) has been done to configure and optimize your site search tool. Given the fact that many organizations have already made a big investment in purchasing a search engine, it makes sense to explore ways to tune up your search engine before sending it to the digital scrap heap.
If you are new to the area of site search and facing the challenge of how to rescue your site’s users from a frustrating search experience, this presentation will provide you with effective strategies, starting points and examples. It will also include opportunities for incorporating user testing and search analytics into the process of improving search. The strategies covered will range from the low-hanging fruit (taking better advantage of existing features) to the more robust solutions, which are possible when you have the option of customizing your search engine.
[Webinar October 2012] eCommerce Site Search: Improving the User Experience f...Groove Commerce
According to a Forrester report, 36% of all purchases are influenced by online activity, and only 1 in 5 online businesses are happy with their internal site search. In other words, the importance of a website’s internal site search cannot be overstated. View this partnership webinar with Groove Commerce and SearchSpring to explore how to transform your site search from a simple feature into a powerful business tool.
100 Ways to Transform Your Business OnlineBabich Media
Over 100 tips and tricks from BabichMedia.com on digital marketing in 2019. Influencer Marketing, Facebook ADS, Mobility Scoring, Google Ads, Google My Business, and more...learn more at http://babichmedia.com/ 1-602-497-1011
Clarity14 - seoClarity's Enterprise SEO conferenceBenj Arriola
Presentation of Benj Arriola at the Clarity '14 Conference in Austin Texas, Sept. 25, 2014 on how to make enterprise SEO clients take action in implementing SEO strategies & tactics.
SEO is often perceived in a negative way, in this slide, I've tried to explain why people should care about SEO, what it is, and how it works with using simple words.
Summary:
1. Why should you care about SEO ?
2. What is SEO ?
3. How do search engines work ?
4. How people are searching ?
5. How SEO’s do SEO ?
6. From SEO to SXO
7. Content marketing
8. Case studies
AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceStephanie Wallace
The second 101 series hosted by AMA Atlanta will cover the basics of Search Engine Optimization. All facets of SEO will be discussed, including: a history of search engines, common terminology, on-page strategy, technical SEO, off-page campaign creation and general best practices. In addition, we'll highlight new trends and SEO opportunities on the horizon. If you're new to search engine marketing and want to learn the basics, or if you want to manage your own SEO campaign, this is the class for you!
eWise SEO in Sunnyvale is a Search Engine Optimization company, specializing in Website Design for Sunnyvale, San Jose, San Francisco with premium and affordable Internet Marketing for all businesses. Contact eWise SEO in Sunnyvale for more info.
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Distilled
Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes
SEO Search Engine Optimization Proposal - Organic SEO RanksChakra Systems
OrganicSEORanks is a part of Chakra Systems. We have created a simple search engine optimization proposal for business. We provide complete internet marketing services, web design, web development & maintenance services. Contact for more details.
Seo tips and tools for local businessesAnn Stanley
• The digital marketing landscape
• Maximising your visibility in the local Google search results
• Understanding Search Engine Optimisation (SEO) - a beginners' guide
• Recent changes to the Google algorithm and how to avoid getting a Google penalty
• Essential tools and techniques to help you carry out your own SEO
Basic overview of search engine optimization, including why college students should consider it for a career, what the goals and costs of SEO are, and the fundamentals of performing SEO. Also briefly covers how social media can be leveraged for SEO purposes, and how to measure search engine marketing efforts. Usability, phone call tracking and mini case studies are featured.
• Introduction to developing or improving your website
• Is your current site performing
• Creating a website scope
• Time and cost of developing a new website
• Elements of your website: content, functionality and design
Clarity14 - seoClarity's Enterprise SEO conferenceBenj Arriola
Presentation of Benj Arriola at the Clarity '14 Conference in Austin Texas, Sept. 25, 2014 on how to make enterprise SEO clients take action in implementing SEO strategies & tactics.
SEO is often perceived in a negative way, in this slide, I've tried to explain why people should care about SEO, what it is, and how it works with using simple words.
Summary:
1. Why should you care about SEO ?
2. What is SEO ?
3. How do search engines work ?
4. How people are searching ?
5. How SEO’s do SEO ?
6. From SEO to SXO
7. Content marketing
8. Case studies
AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceStephanie Wallace
The second 101 series hosted by AMA Atlanta will cover the basics of Search Engine Optimization. All facets of SEO will be discussed, including: a history of search engines, common terminology, on-page strategy, technical SEO, off-page campaign creation and general best practices. In addition, we'll highlight new trends and SEO opportunities on the horizon. If you're new to search engine marketing and want to learn the basics, or if you want to manage your own SEO campaign, this is the class for you!
eWise SEO in Sunnyvale is a Search Engine Optimization company, specializing in Website Design for Sunnyvale, San Jose, San Francisco with premium and affordable Internet Marketing for all businesses. Contact eWise SEO in Sunnyvale for more info.
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Distilled
Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes
SEO Search Engine Optimization Proposal - Organic SEO RanksChakra Systems
OrganicSEORanks is a part of Chakra Systems. We have created a simple search engine optimization proposal for business. We provide complete internet marketing services, web design, web development & maintenance services. Contact for more details.
Seo tips and tools for local businessesAnn Stanley
• The digital marketing landscape
• Maximising your visibility in the local Google search results
• Understanding Search Engine Optimisation (SEO) - a beginners' guide
• Recent changes to the Google algorithm and how to avoid getting a Google penalty
• Essential tools and techniques to help you carry out your own SEO
Basic overview of search engine optimization, including why college students should consider it for a career, what the goals and costs of SEO are, and the fundamentals of performing SEO. Also briefly covers how social media can be leveraged for SEO purposes, and how to measure search engine marketing efforts. Usability, phone call tracking and mini case studies are featured.
• Introduction to developing or improving your website
• Is your current site performing
• Creating a website scope
• Time and cost of developing a new website
• Elements of your website: content, functionality and design
Haal meer uit je website / vergroot je online rendementWieger Waardenburg
Websites bouw je voor mensen. Maar een goede vindbaarheid is natuurlijk mooi meegenomen. Tijdens deze bijeenkomst van CJB Rotterdam in april 2014 werd ingegaan op de uitdaging om meer uit een website te kunnen halen.
Een aantal aspecten waarop werd ingegaan:
- Wie is mijn doelgroep eigenlijk
- Wat maakt mij / mijn bedrijf uniek
- Welke oplossing biedt ik mijn klanten
- Hoe kan ik omdenken van USP naar UBR
Daarnaast werden praktische tips en concrete voorbeelden getoond, om uiteindelijk zelf actief aan de slag te gaan. Daar veranderde de rol van spreker naar vraagbaak.
Mat o prat - bättre hälsa med digitala piller?Dag Forsén
Vi står framför en spännande omvälvning inom vård, omsorg och hälsa när allt fler verktyg blir digitala. Både invånare och personal kan potentiellt dra nytta av lösningar som både kan förenkla och förgylla vardagen. Under lunchen förevisas de allra senaste lösningarna inom e-hälsa och välfärdsteknik. Vi avslutar med en diskussion om hur långt vi har kommit i Sverige på detta område samt belyser även hur den tekniska utvecklingen påverkar framtidens vårdpersonal
SEO 101: Obstacles, Opportunities and the FutureRichDD
An SEO 101 overview with a look at some examples of present day challenges and areas of improvement. Also a look at the future of SEO and potential areas for future optimization
How to learn seo and start a successful digital career - Ali HassanAli Hassan
I have a complete guide to direct you towards the right path to get started with SEO learning. The critical point is to understand the basics of SEO and then jump right into them to go any further.
Ali Hassan.
https://skilled-in.com
A practical guide to building SEO compliant websites before you hire an SEO agency. Understand the important aspects of technical SEO & find out the right questions to ask to make your website SEO friendly.
Calgary Entrepreneurs Search Engine Marketing with Laura CallowUlistic Inc.
Laura Callow from Intuit and Stuart Crawford from Bulletproof InfoTech hosted June's Calgary Entrepreneur Meetup with our topic on Search Engine Marketing. This was a great presentation on what small business owners can do immediately to grow their business online.
I can speak from experience that Bulletproof InfoTech does a tremendous amount of marketing online to bring our quality IT support services to business in Calgary and laying the ground work for those in search of Central Alberta IT services.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
Aries techsoft Pvt Ltd provies best SEO services and SEO training in delhi and noida at reasonable charges.
Please visit :www.ariestechsoft Pvt ltd for more information
Free Basic SEO Course/Workshop - AnadigmeJoaquin Poggi
Slides from the SEO Course from Anadigme Head of Search, short description about the course:
* Real project training, step by step for building your SEO plan.
* All main and most important areas of SEO.
* How to stop wasting time in things that don´t work.
* The tools you need to improve sales.
* Content Marketing Tools and tips for your business.
* Technical SEO Free Tools for finding those errors that hurt your Google rankings.
Similar to Architecting Your Site For Search Engine Performance: And We Ain't Talkin' Just Keywords - [119] (20)
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
A tale of scale & speed: How the US Navy is enabling software delivery from l...
Architecting Your Site For Search Engine Performance: And We Ain't Talkin' Just Keywords - [119]
1. Optimizing Your Site For Search Engine Performance And We Ain’t Just Talkin’ Keywords... #10ntc.seo
2. Intros: :05 Dottie Hodges, Northridge Interactive SEO Strategic Components: :15 Liz Murphy, RedEngine Digital SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components: :25 Eric Werner, Northridge Interactive SEO Caring and Feeding: :20 Kira Marchenese, Environmental Defense Fund Q&A: :15 All Session Agenda #10ntc.seo
3. Who Are We? Who Are You? - Webmasters? - Online Marketing Folks? - NPO Program Staff? - NPO Leadership? - Consultants/Vendors? Introductions #10ntc.seo
4. Intros: :05 Dottie Hodges, Northridge Interactive SEO Strategic Components: :15 Liz Murphy, RedEngine Digital SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components: :25 Eric Werner, Northridge Interactive SEO Caring and Feeding: :20 Kira Marchenese, Environmental Defense Fund Q&A: :15 All Session Agenda #10ntc.seo
14. SEO Strategy & Goals SEO Strategic Components #10ntc.seo
15.
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18. Understand How a Search Engine “Thinks” SEO Strategic Components #10ntc.seo
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20. Understand How Users Are Searching for Your Info SEO Strategic Components #10ntc.seo
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27. Intros: :05 Dottie Hodges, Northridge Interactive SEO Strategic Components: :15 Liz Murphy, RedEngine Digital SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components: :25 Eric Werner, Northridge Interactive SEO Caring and Feeding: :20 Kira Marchenese, Environmental Defense Fund Q&A: :15 All Session Agenda #10ntc.seo
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30. Keywords in the Navigation Building the Right Architecture #10ntc.seo
31. Keywords in the Navigation Building the Right Architecture #10ntc.seo
37. Intros: :05 Dottie Hodges, Northridge Interactive SEO Strategic Components: :15 Liz Murphy, RedEngine Digital SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components: :25 Eric Werner, Northridge Interactive SEO Caring and Feeding: :20 Kira Marchenese, Environmental Defense Fund Q&A: :15 All Session Agenda #10ntc.seo
38.
39. Off Page Factors Simplified Authority PageRank Links Trust Tactical and Technical Components #10ntc.seo
40. When Good Pages Go Away If You Were A Spider What Would You Think? A) Must Be Important B) I Wonder If It Moved? C) Disregard Tactical and Technical Components #10ntc.seo
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43. SEO & SPEED Matt Cutts of Google confirmed that they will be looking at load times and taking a site's speed into account with their ranking algorithms Keep track by using Google Webmaster Tools Tactical and Technical Components #10ntc.seo
44. SEO & SPEED Tactical and Technical Components #10ntc.seo
45. Intros: :05 Dottie Hodges, Northridge Interactive SEO Strategic Components: :15 Liz Murphy, RedEngine Digital SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components: :25 Eric Werner, Northridge Interactive SEO Caring and Feeding: :20 Kira Marchenese, Environmental Defense Fund Q&A: :15 All Session Agenda #10ntc.seo
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47. Who manages your web content? Keep It Going - Your Team SEO Caring and Feeding #10ntc.seo
48. Keep It Going - Your Team Who writes your press releases? SEO Caring and Feeding #10ntc.seo
49. Keep It Going - Your Team Who blogs? SEO Caring and Feeding #10ntc.seo
50. Keep It Going - But Your Team's Busy!! SEO Caring and Feeding #10ntc.seo
51. Keep It Going - What to Tell Them 1. FOCUS on key terms. SEO Caring and Feeding #10ntc.seo
52. Keep It Going - What to Tell Them 2. FOCUS on headlines. SEO Caring and Feeding #10ntc.seo
53. Keep It Going - What to Tell Them 3. FOCUS on links SEO Caring and Feeding #10ntc.seo
54. Keep It Going - Measure Think about timing. photo: flickr user carbon nyc SEO Caring and Feeding #10ntc.seo
55. Keep It Going - Measure Think big. photo: nasa.gov SEO Caring and Feeding #10ntc.seo
56. Keep It Going - Measure Think strategically. photo: flickr user [martin] SEO Caring and Feeding #10ntc.seo
57. Intros: :05 Dottie Hodges, Northridge Interactive SEO Strategic Components: :15 Liz Murphy, RedEngine Digital SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components: :25 Eric Werner, Northridge Interactive SEO Caring and Feeding: :20 Kira Marchenese, Environmental Defense Fund Q&A: :15 All Session Agenda #10ntc.seo
58. Dottie Hodges Northridge Interactive [email_address] Liz Murphy RedEngine Digital [email_address] JoMarie Hoholik Balance Interacitve [email_address] Eric Werner Northridge Interactive [email_address] Kira Marchenese Environmental Defense Fund [email_address] Session Agenda #10ntc.seo
59. Evaluation Code: 119 How Was this Session? Call In Text Online Call 404.939.4909 Enter Code 119 Text 119 to 69866 Visit nten.org/ntc-eval Enter Code 119 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration! #10ntc.seo
Editor's Notes
You poured the foundation but you forgot to build the house.
the dream house!
the dream house!
Create new content Create a new page for every goal Don’t limit yourself to Web pages - videos, pdfs, blog posts, images, twitter feeds, RSS feeds, anything!
What will motivate them to click on your search result vs. another?
Great ranking on land use publications, land policy, land policy publications, Chicago nonprofit
(Haiti photo gallery)
Critical to set up all that technical stuff, but so much of SEO depends on content. And mostly, YOU keep creating content. we worked with a wonderful SEO expert, cheryl haas -- literally teached the grad-level courses in this at gtown! can't afford an expert to SEO every piece, so we're learning to do it ourselves. Share a little of EDF's experience...then conversation. And we're just at the beginning. I'm sharing my grand plan with you, but some of it isn't working yet... And, it'll be different for you org.
every time content is created or updated on the site -- it's a chance to improve SEO...or screw it up. at EDF -- my team is always involved, even if someone else does the writing.
Great opportunity for SEO -- b/c they get posted on other sites. Links back to your own site are valuable! -- also can show up in news searches, good for time-sensitive material At EDF, we have a media team. Have had several trainings with them, will share next a little of what we've covered.
at EDF, more blog posts than press releases or web pages. -- these can get picked up and reposted, another good opportunity for links. -- can show up in blog searches, can be easier to get to the top distributed -- a couple dozen people blog, in all different offices. harder to get them all trained in SEO you might have other sources of content, but these are the big categories we work with at EDF
Okay, you have your team. SEO is a tiny slice of their job. they can't keep track of much, even though they want to help. series of in-depth trainings with our consultant, all sorts of background. feedback was: "interesting, but GIVE US SIMPLE THINGS TO DO!" we picked three things...
pick a small set of terms you want them to knock out of the park. At EDF, we have a site where we share training materials. posted a list of key terms there.
important for search engines, but important for people, too... headlines show up on tons of other lists in addition to search engine results. improving them means improved visibility everywhere.
especially in things that will go out -- use links wisely to get search juice back to your site. training just on how many to include, where in the release what words. lots of q's... still working on this one. if you look through our releases, you'll see a few like this one where the media director clearly paid attention (thanks, sean!) but lots more where we need to remind and coach more. Covered your overworked, super-busy team and what to tell them. Next, how do you know it's working??
obsessively checking google for your listings won't do anything but stress you out -- UNLESS your issues are timely ones and you're trying to get into google news at a few minutes' notice. figure out a good interval for your seo goals and set up a measurement schedule that fits.
gotta keep metrics simple, too, or no one will understand them. We brainstormed a list of about 20 things, decided to focus on just a few. first -- broad metric that can tell us at an aggregate level what direction we're moving in. clicks from search, have to look in context.
but it does matter WHICH traffic comes from search. we're monitoring a few key terms looking for progress -- higher listings, more clicks.