This document discusses search engine optimization (SEO). It defines SEO as online marketing techniques that help websites rank higher in search engine results. SEO involves both on-page and off-page optimization. On-page optimization includes keyword analysis, URL structure, and optimizing content, tags and site structure. Off-page optimization focuses on backlinks from other websites through methods like social sharing, guest posting and directory submissions. The document emphasizes that SEO is important for increasing website traffic and visibility, and helps local businesses expand internationally. Proper use of headings, keywords, descriptions and images are highlighted as important on-page SEO techniques.

1. SEO
Search Engine Optimization
Rahul Songire
13012022015 (B.tech IT 8th sem)

2. What is SEO…..??
 SEO stands for Search Engine Optimization.
 seo is an online marketing technique which helps you to
bring your website on top in search engine’s results for a
particular keyword .
What is keyword…
 When user type some words on search engine to find
out something these words are known as keyword

3. Why we use SEO
 Increase visibility on search engine.
 get more traffic on your website.
Traffic: No. of user who visit your website
 convert a local business into international business.
 easy way to show your business as brand.

4. Two type of seo
 On page optimization
 Of page optimization
1) on page optimization
On page optimization is we anything change in our coding and content,
designing that’s call on page optimization
content is king In on page
• keyword analysis
• competition website analysis
• url
• Favicon
• Css & java file
• Text code ratio
• Linking
• Sitemap
• Robots.txt file
• Content optimization
• Tag optimization

5. 2) Of page optimization
Off page optimization is nothing but the technique to improve
the search engine ranking for our keyword.
It is used to build back link on other website .it is a long term
process and it must be done regularly
• Directory submission
• Social bookmarking
• Article submission
• Blog commenting
• Social media
• Video sharing
• Photo sharing
• Guest sharing

6. Screen short of SEO friendly
website

7. SEO-friendly website design is a necessity. Search Engine
Optimization is a method of improving the visibility of a
website in search engines through organic search results
Search engine optimization is an essential internet
marketing process that starts way before your website
becomes accessible on the internet. SEO is essential to be
considered when you are working on designing of the
website. The way search engine sees a website is different
from ours. The search engine crawls through the content
and the content can be text, image, infographics, audio or
video. We can call it a universal truth of the internet
marketing-”Content is the king”.

8. <h1><h2>…..tag

9. Many online editors mistakingly ignore the use of header tags
(<h2>, <h3>, etc) which can have a positive effect in your search
engine optimization efforts. While search engines have evolved
over the years and rely less on keyword placement when ranking
a page, it’s believed that search engines still give some extra
weight to header tags along with other specially-formatted text
(i.e. – boldfacing), as they are a clue to search bots on what the
page content is about.
More importantly, however, it makes the content more easily
scannable to your readers. And, it just looks better. That’s
important. Users might not stay on your page very long if it
doesn’t look good and it’s not easily scannable. So, be sure to
break up your page content with the use of header tags and
implement your most important keywords here for both search
engines and users.

10. Attractive Design

12. First impressions are huge, so a company’s website design
should reflect a professional appearance and provide
visitors with a clear picture of their services.
Socially Present is the web marketing company in
Paducah, Kentucky that will help take your business to that
next level with crisp, clear web design that will get your
customers to the information they seek quickly.
Our designs are built to turn your website traffic into leads
and turn leads into loyal customers.

13. On page optimization on
yewtec.com website

14. Changes each page title, keyword, description tag, alt tag,
broken link, css validation, content do not copy from other
website
Maximum keyword are use 10 to 15 each website page
Title length up to 70 character.
Description tag maximum up to 150 character.
All image put in alt tag.
Remove extra space.
Remove unnecessary coding .

15. Use a Site Map for Better SEO Results

16. The purpose of a site map is to spell out your Web site’s
central content themes and to show both search engine
spiders and your visitors where to find information on your
site.
Traditional site maps are static HTML files that outline the
first and second level structure of a Web site. The original
purpose of a site map was to enable users to easily find
items on the Web site. Over time, they also became useful
as a shortcut method to help search engines find and index
all the parts of a site.

17. Ex. Make some webpage

20. Thank you
Any question..??