This document provides a 2012 social technology forecast from Big Fuel's Director of Product & Platform Strategy. It summarizes four key trends: 1) social technologies moving towards more humanized interactions that simulate real social behavior; 2) the growth of open graph objects that attach content and products to social profiles; 3) the emergence of social commerce platforms integrating e-commerce into social networks; and 4) the rapid growth of the image-sharing site Pinterest and opportunities for brands.

1. 2012 Social Technology Forecast
Michoel Ogince, @Twabbi
Director, Product & Platform Strategy
Director, Big Fuel Social Labs
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2. Big Fuel
• Pure-play social media agency • 10 teams
• Hollywood meets Madison Avenue • Big Fuel Social Labs
• Clients: Philips, Colgate-Palmolive,
Children's Place, GM, Microsoft
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3. Social Technology Forecast
1.Humanizing
Social
Technology
2.Open
Graph
Objects
3.Social
Commerce
4.Pinterest
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4. Humanizing Social Technology
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5. Humanizing Social Technology
• Real human interaction #fail
• e.g. sharing + interest graph
• Simulate the many layers of human social behavior #future
• Privacy, group sharing, multiple photos, moments, events
• Innovating the space: Path, Tracks
• What this means for CM’s
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6. Open Graph Objects
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7. Open Graph Objects
• Facebook like attached to content or a product
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02
03
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Open Graph 01
02
Microsoft
Object (OGO) Facebook Page
Database’s
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Database
• Created when a User • Created when a User
“Like’s” one or more “Like’s” the page
Open Graph Objects
• Market directly to:
1. Developers
2. Everyone
3. Businesses
4. Students
• What this means for CM’s
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8. Social Commerce
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9. Social Commerce
• From e-commerce to s-commerce
• Losing consumers to the social space
• Vendor 8thBridge
• In-stream Facebook commerce
• Increase social ROI, NFO
• Next: Twitter, Foursquare & NFC
• What this means for CM’s
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10. Pinterest
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11. Pinterest
• 4.5 million monthly users, growth > FB, beta, invite only
• TV Brands - Today Show, Travel Channel, Food Network
• Whole Foods, AMD, Nordstrom, GAP, Drake University
• What this means for CM’s
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12. Thank you!
@Twabbi
www.mountainclimber.me
Michoelo@bigfuel.com
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