The document discusses environmental psychology and the interplay between individuals and their surroundings. It defines environmental psychology as an interdisciplinary field that focuses on how the natural environment and built environments shape individuals. It also discusses how environmental psychology broadly defines "environment" to include natural, social, built, learning and informational environments.
This is the lecture Dr Igor Calzada delivered on Ethnography in order to tackle the issues regarding data analysis in qualitative research in addition to the writing process of ethnographic method. That was delivered as a mean to achieve social innovation projects.
This is the lecture Dr Igor Calzada delivered on Ethnography in order to tackle the issues regarding data analysis in qualitative research in addition to the writing process of ethnographic method. That was delivered as a mean to achieve social innovation projects.
This is the lecture I delivered on the 'Becoming Social Scientist' undergraduate module at the University of Birmingham, as the part of a whole module with students. This is the first introductory lecture entitled 'Ethnography I: Introduction'. During the lecture, it was continuous, the effort to link ethnography with Social Innovation and Design Thinking applied research perspective of Ethnography in the broader social and business context of Birmingham.
Ethnography is a Social science research method. It is the primary data collection method. It is mainly combined with social background. A qualitative approach that studies the cultural patterns and perspectives of participants in their natural setting.
Ethnography came from Greek, it identifies its roots in sociology and anthropology.
*Ethnos = People
*Graphing = Writing
“Ethnography literally means ‘a portrait of a people’. Ethnography is a written description of a particular culture, the custom, belief and behaviour based on information collected through field work.” (Harris and Johnson 2000).
This is the lecture I delivered on the 'Becoming Social Scientist' undergraduate module at the University of Birmingham, as the part of a whole module with students. This is the first introductory lecture entitled 'Ethnography I: Introduction'. During the lecture, it was continuous, the effort to link ethnography with Social Innovation and Design Thinking applied research perspective of Ethnography in the broader social and business context of Birmingham.
Ethnography is a Social science research method. It is the primary data collection method. It is mainly combined with social background. A qualitative approach that studies the cultural patterns and perspectives of participants in their natural setting.
Ethnography came from Greek, it identifies its roots in sociology and anthropology.
*Ethnos = People
*Graphing = Writing
“Ethnography literally means ‘a portrait of a people’. Ethnography is a written description of a particular culture, the custom, belief and behaviour based on information collected through field work.” (Harris and Johnson 2000).
This slide is regarding how we perceive our environment and what are the basic theoretical concepts behind that. it covers the concept of habituation and adaptation. for further reading refer to environmental psychology by Dr. Dinesh Nagar.
Environmental determinism and possibilismguestuser7
architecture 3rd and 4th sem
Influence of Environment on Behavior
Environmental Determinism
Environmental Possibilism
Enviornmental Probabilism
Environmental Determinism
known as climatic determinism or geographical determinism
Time Period: Late 19th century
Theory of evolution- survival of the fittest, process of natural selection
Environment (climate, soil, terrain, vegetation) controls human behavior
Birth of civilizations
Physical environment determines the culture and development of the society.
Environmental Probabilism / Cultural Ecology
Time Period: Late 20th century
Man is fairly knowledgeable, usually rational and predominantly acquisitive.
Individual’s decision cannot be predicted but his range of possible decisions and the probability of making one can be ascertained.
Environmental probabilism is a thought that considers the probabilistic relationship between physical environments and behavior. For example, an warm, and welcoming entrance to a campus building will increase the probability of it being entered more so than if it is cold and unwelcoming. The welcoming entrance does not cause entry, but the probability of entry can be increased with proper design.
BEHAVIOR is an individual’s response to the environment or to a self-generated stimulus, mediated by the following:
Physiological subsystem
Cultural subsystem
Social subsystem
Personality subsystem
Presentation by Steve Maslin at Workplace Trends Conference 15 October 2014.
Steve is a Chartered Architect and Research Fellow at the Schumacher Institute for Sustainable Systems. He is also a member of the National Register of Access Consultants, BRE's Global Standing Panel of Experts, as well as serving on several British Standards Institute (BSI) committees.
How might environments prevent diverse people from doing good work? Steve takes a frank look at what a workplace’s physical and sensory environment could be saying about their brand by exploring employee/customer journeys. Does your workplace rely too much on trendy concepts that sound good but are in reality deterministic and disabling?
Steve will highlight the significance of how our minds differ - when it comes to processing sensory inputs - and how this could tell us something about how we might create environments that enable diverse people to do good work.
Find out more at http://www.mem-events.com/event-workplace-trends.php
Strategic Note-taking for Social Sciences Research QRSTUV.docxrjoseph5
Strategic Note-taking for Social Sciences Research: QRSTUV
Title and
Author
Question Research
Methods
Summary of Findings Takeaway
Message
Unfamiliar
Vocabulary
Kenneth Gergen,
“Together We
Construct Our
Worlds”
P5-12
Since what we
consider real is
socially
constructed,
what makes
people agree it
is real.
For example:
Before we
know tree is
tree. What
makes people
believe it is
tree?
Observation Gergen argues the most important means
of reality maintenance is conversation. It
is through conversation that we create
social common sense, which is also what
makes our world today. For example, if we
do not agree on trees as trees, then, there
will be no trees.
Social Origins of Good and Real:
• The ways in which we understand the
world is not required by “what there is.”
• The ways in which we describe and
explain the world are the outcomes of
relationship.
• Constructions gain their significance
from social utility.
• Values are created and sustained within
forms of life (including science).
If everything we
consider real is
socially
constructed, then
nothing is real
unless people
agree that it is.
Social
Convention : are
those arbitrary rules
and norms
governing the
countless behaviors
all of us engage in
every day without
necessarily thinking
about them, from
shaking hands when
greeting someone to
driving on the right
side of the road.
Social Utility :
is a service, or
characteristic, that
benefits the
majority of
population of any
given society.
Gerld Handel,
Spencer Cahill,
Frederick Elkin,
“Human Neural
Plasticity and
Socialization”
P13-19
Is it possible to
have a child
who were
born with
disability to
succeed as a
normal child?
Observation,
Content Analysis
• This article introduce the debate of
nature versus nurture focusing on human
development and individuals’
consequent abilities and characteristics.
• The author of shows a couple studies
that is limited to the importance of
neural plasticity during primary or
children socialization.
• The author is proven that neural
plasticity of human brain are the
foundation of child development. It is
what shapes the child’s personality and
abilities.
• However, socialization/experience
shapes biological functioning. In another
word, experience is what shapes the
neural circuitry of the human brain and
sustain it.
Humans have
not a single but
dual nature.
Human Neural
Plasticity : The
brain's ability to
reorganize itself by
forming new neural
connections
throughout life.
Synapse : a junction
between two nerve
cells, consisting of a
minute gap across
which impulses pass
by diffusion of a
neurotransmitter.
Infantile Autistic:
characterized by lack
of interest in others,
impaired
communication skills,
and bizarre behavior,
as ritualistic acts and
excessive attachment
to objects.
Kent Sandstorm,
“Symbols and the
Creation of
Reality”
P20-27
What is some
downside when.
Impact of Climate and Environment Changes on the Sustainability of the Coasta...Galala University
Impact of Climate and Environment Changes on the Sustainability of the Coastal Areas: The Case of Ain Sukhna, Red Sea, Egypt
This paper investigates the impact of climate and environmental changes on the sustainability of the coastal area of Ain Sukhna, Red Sea, Egypt. Ain Sukhna sea shores and Galala mountain region have witnessed rapid change and modifications during the past 50 years. Climate changes are expected to impact this area through the increase in the amount and intensity of rainfall and the rise of seawater tides. Modifications applied to the topography of the mountains through grading and levelling are spreading excavation debris on the sides of the mountains creating a new hazard if swept away by the rainwater. The paper analyzes the design and construction of the coastal and mountain developments and assesses their capacity to withstand these changes. The negative impact of these changes is not only ecological but also physical and socioeconomic. Climate change impacts are becoming more instantaneous and intensified. Place-based strategies for reducing the negative impact of climate change are required to reduce the physical and ecological vulnerabilities and manage the impacts of climate change.
Climate change, Environment Change, Sustainability, Coastal Areas, Ain Sukhna, Red Sea, Egypt
Sustainability of Tourism Development in the city of Ain-Sukhna, EgyptGalala University
Sustainability of Tourism Development in the city of Ain-Sukhna, Egypt
Tourism is a major economic source for Egypt, due to its significant natural and cultural attractions. Yet, rapid development and construction of touristic facilities have a negative impact on the fragile natural and cultural heritage. This paper studies the recent touristic developments of the coastal stretch of Ain-Sukhna on the Red Sea coastal region of Galala Mountain, and their impact on the surrounding natural and cultural attractions. Coral reefs and rich marine life have made this stretch among the prime fishing and scuba diving destinations in the world. The area is also famous for its year-round sunny beaches and the spectacular coastal scenic drive where Galala Mountain reaches the Red Sea. Recently, development has started on the mountains following the construction of Galala Mountain Road. Galala City started with Galala University and several residential, touristic, and commercial facilities. This paper studies the pattern of development in the area during the past 40 years and assesses its impact on natural and cultural resources.
Sustainability of Tourism Development in Al Ain Al Sukhna, Egypt Yasser Mahgo...Galala University
Sustainability of Tourism Development in Al Ain Al Sukhna, Egypt
Due to its significant natural and cultural attractions, tourism is a major economic source for Egypt. Yet, rapid development and construction of touristic facilities has negative impact on the fragile natural and cultural heritage. This paper studies the recent touristic developments of the coastal stretch of Al Ain Al Sukhna – the hot spring in Arabic - on the Red Sea coastal region of Galala mountain, and their impact on the surrounding natural and cultural attractions. Coral reefs and rich marine life have made this stretch among the prime fishing and scuba diving destinations in the world. The area is also famous of its all-year-round sunny beaches, spectacular coastline scenic drive where mountains reach the costal road. Recently, development has started on the mountains following the construction of Galala Mountainous road. Galala City started operating hosting Galal University and several other residential, touristic and commercial facilities. The paper studies the pattern of development in the area during the past 50 years and assesses its impact on the natural and cultural resources.
Typologies of Urban Development in Sukhna-Zaafarana Area.pdfGalala University
Development of Sukhna-Zaafarana stretch went several forms and intensities during different periods of time. It is currently witnessing another wave of rapid development resulting in more stress on the natural and urban environment. This paper analyses the typologies of its urban development and their resilience to potential risks of climate change using urban design techniques to analyze the area in terms of character, continuity and quality of the public realm, ease of movement, legibility, adaptability and diversity. In addition, the research analyzes the different natural sites, such as the shoreline, the floodplains, the Galala mountains, and the valleys. Methods used in this study included: survey and analysis of the built and natural environments based on maps and site visits; and SWOT analysis to identify the potential risks and challenges in the area. Maps and tables of typologies based on the date of construction, environmental characteristics, neighborhood planning, architectural design elements, urban design features, landscape design, greenery, and water features are produced. The results of the study indicate the absence of visual connectivity, architectural identity, public services and facilities, and overlapping vehicular and pedestrian circulation. Moreover, the built environment is vulnerable to climate change risks, since most structures on the coast are built either close to the shoreline or on floodplains, hence threatened by sea-level rise and extreme flush floods respectively. The study concludes by suggesting a set of urban design guidelines based on the three principles of sustainability; environmental, economic and equity to achieve a more sustainable and resilient environment.
AI-Human Dialogue for Architectural Design Concept Generation presentation 26...Galala University
AI-Human Dialogue for Architectural Design Concept Generation presentation
Architectural design concept generation is the process of coming up with the initial ideas for a new building or structure.
It is an essential part of the architectural design process, as it provides the foundation for the rest of the design.
AI-human dialogue for architectural design concept generation is a process where an architect and an AI system collaborate to generate architectural design concepts.
The AI system can be used to:
Generate ideas: The AI system can be used to generate a wide range of design ideas
Evaluate ideas: The AI system can also be used to evaluate design ideas. This can be done by considering factors such as functionality, aesthetics, and sustainability. This can help the architect to make informed decisions about the design.
Collaborate with the architect: The AI system can also be used to collaborate with the architect. This can be done by providing feedback on the architect's ideas or by generating new ideas based on the architect's input.
AI-human dialogue for architectural design concept generation is a process where an architect and an AI system collaborate to generate architectural design concepts.
The AI system can be used to:
Generate ideas: The AI system can be used to generate a wide range of design ideas
Evaluate ideas: The AI system can also be used to evaluate design ideas. This can be done by considering factors such as functionality, aesthetics, and sustainability. This can help the architect to make informed decisions about the design.
Collaborate with the architect: The AI system can also be used to collaborate with the architect. This can be done by providing feedback on the architect's ideas or by generating new ideas based on the architect's input. AI-human dialogue for architectural design concept generation is a process where an architect and an AI system collaborate to generate architectural design concepts.
The AI system can be used to:
Generate ideas: The AI system can be used to generate a wide range of design ideas
Evaluate ideas: The AI system can also be used to evaluate design ideas. This can be done by considering factors such as functionality, aesthetics, and sustainability. This can help the architect to make informed decisions about the design.
Collaborate with the architect: The AI system can also be used to collaborate with the architect. This can be done by providing feedback on the architect's ideas or by generating new ideas based on the architect's input.
AI-human dialogue for architectural design concept generation is a process where an architect and an AI system collaborate to generate architectural design concepts.
As AI systems continue to develop, they are likely to play an increasingly important role in the design process.
AI is not an end …It is only another beginning.
Thank you.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Arc 323 human studies in architecture fall 2018 lecture 9-topics 2
1. Faculty of Engineering and Technology
Department of Architectural Engineering
ARC 323 : Human Studies in
Architecture
Fall 2018
Dr. Yasser Mahgoub
Topics 2
3. Environmental Psychology
• Environmental psychology is an
interdisciplinary field that focuses on the
interplay between individuals and their
surroundings.
• It examines the way in which the natural
environment and our built environments
shape us as individuals.
5. Environmental Psychology
• The field defines the term environment
broadly, encompassing natural environments,
social settings, built environments, learning
environments, and informational
environments.
8. Instructor:
Dr. Yasser Mahgoub
Architectural Theory 1:
Human Environmental Factors
8
9-1999
Background
• Pruitt Igoe
Housing Project,
St. Louis,
Missouri, USA
• A multi million dollar complex
of relatively new apartment
building which had to be
destroyed because it was
unsuitable for the occupants.
Designers apparently failed to
understand the life style of
the people who were to
occupy the housing.
9. Video
• Why did we build high-rise public housing
projects?
• https://youtu.be/7eGTU_uXLKk
11. Instructor:
Dr. Yasser Mahgoub
Architectural Theory 1:
Human Environmental Factors
11
9-1999
Background
• Building Users
• Users are typically thought of as occupants, e.g. those who visit, reside
or work in buildings. Indirect users are those who make observations
because they are nearby or have an unobtrusive view.
12. • Architectural Programming
• Programming enables the owner’s needs to be defined and
translated into specific design instructions. Conflicts must be
identified and resolved during the programming stage. The
analyses and reports produced during programming are the
basis for design. They are the link between the owner’s needs
and the architect’s plans.
Architectural Programming
13.
14. Instructor:
Dr. Yasser Mahgoub
Architectural Theory 1:
Human Environmental Factors
14
9-1999
Background
• Building Users
• The Building Occupants . When
we use the term “user” we refer
to occupants of buildings.
Occupants should be seen in
terms of the major activities
performed in a building. For
example, in a hospital the
occupants are patients, nurses,
doctors, technicians, maintenance
people, and visitors. Each of these
occupant groups perform
important functions within the
building, and these must be
considered by the architect.
15. Instructor:
Dr. Yasser Mahgoub
Architectural Theory 1:
Human Environmental Factors
15
9-1999
Background
• Differences Among Occupants
• While readily visible distinctions are apparent (e.g. gender, age, etc.),
many subtle psychological, cultural, and social factors exist which may
be extremely important for the designer to consider but which cannot
be readily identified. People have memories of past events, the ability to
learn, a cultural and biological heritage, and many other attributes
which serve to distinguish individuals from one another.
16. Instructor:
Dr. Yasser Mahgoub
Architectural Theory 1:
Human Environmental Factors
16
9-1999
Background
• Differences Among Occupants
For example, in the design of housing for elderly people, bear in mind
likely difficulties in walking , seeing, and hearing. These factors should
be considered when planning illumination levels, passageways,
emergency signals, and exists.
17. Instructor:
Dr. Yasser Mahgoub
Architectural Theory 1:
Human Environmental Factors
17
9-1999
Background
• Personal and Cultural Differences
– Age
– Gender
– Health
– Education
– Economic Status
– Social Status
– Nature of Employment
– Ethnic Heritage
– Previous Experience
– Expectations
– Motivations
– Attitudes.
18. Instructor:
Dr. Yasser Mahgoub
Architectural Theory 1:
Human Environmental Factors
18
9-1999
Background
• Hierarchy of
Needs
• One of the most
comprehensive and widely
used schemes for defining
user needs was developed by
A. Maslow (psychologist),
who treated human needs as
an ever-changing process. He
assumes that complete
satisfaction of needs is not
possible because when one
set of needs is satisfied,
another one emerges.
Food, Clothing,
Shelter
Security
Member of a group
Status
Self
21. E. T. Hall – Proxemics
• Intimate distance – 6 to 18 inches (15-45cm)
This level of physical distance often indicates a
closer relationship or greater comfort
between individuals. It often occurs during
intimate contact such as hugging, whispering,
or touching.
22. E. T. Hall – Proxemics
• Personal distance – 1.5 to 4 feet (45-120cm)
Physical distance at this level usually occurs
between people who are family members or
close friends. The closer the people can
comfortably stand while interacting can be an
indicator of the intimacy of the relationship.
23. E. T. Hall – Proxemics
• Social distance – 4 to 12 feet (1,20m-3,50m)
This level of physical distance is often used with
individuals who are acquaintances. With
someone you know fairly well, such as a co-
worker you see several times a week, you might
feel more comfortable interacting at a closer
distance. In cases where you do not know the
other person well, such as a postal delivery driver
you only see once a month, a distance of 10 to 12
feet may feel more comfortable.
24. E. T. Hall – Proxemics
• Public distance – 12 to 25 feet (3,50-7,50m)
Physical distance at this level is often used in
public speaking situations. Talking in front of a
class full of students or giving a presentation
at work are good examples of such situations.
28. Two types of processes in perception:
• Psychologists distinguish
between two types of
processes in perception:
1. bottom-up processing and
2. top-down processing.
29. Two types of processes in perception:
• Bottom-up processing is also
known as data-driven
processing, because
perception begins with the
stimulus itself.
30. Two types of processes in perception:
• Processing is carried out in one direction
from the retina to the visual cortex, with
each successive stage in the visual pathway
carrying out ever more complex analysis of
the input.
31. Two types of processes in perception:
• Top-down processing refers
to the use of contextual
information in pattern
recognition.
32. Two types of processes in perception:
• For example, understanding
difficult handwriting is easier
when reading complete
sentences than when reading
single and isolated words.
• This is because the meaning
of the surrounding words
provide a context to aid
understanding.
33. It deosn't mttaer in waht oredr the
ltteers in a wrod are, the olny
iprmoetnt tihng is taht the frist and
lsat ltteer be at the rghit pclae. The
rset can be a toatl mses and you can
sitll raed it wouthit porbelm.
34. Gregory (1970) and Top Down
Processing Theory
• Psychologist Richard Gregory (1970) argued
that perception is a constructive process
which relies on top-down processing.
• Stimulus information from our environment
is frequently ambiguous so to interpret it, we
require higher cognitive information either
from past experiences or stored knowledge
in order to makes inferences about what we
perceive.
35. Gregory (1970) and Top Down
Processing Theory
• For Gregory perception is a hypothesis, which
is based on prior knowledge.
• In this way we are actively constructing our
perception of reality based on our
environment and stored information.
36. The Necker cube
• When you stare at the
crosses on the cube the
orientation can suddenly
change, or 'flip'.
• It becomes unstable and
a single physical pattern
can produce two
perceptions.
37. The Necker cube
• Gregory argued that this
object appears to flip
between orientations
because the brain
develops two equally
plausible hypotheses and
is unable to decide
between them.
38. Gregory (1970) and Top Down
Processing Theory
• A lot of information reaches the eye, but
much is lost by the time it reaches the brain
(Gregory estimates about 90% is lost!).
• Therefore, the brain has to guess what a
person sees based on past experiences.
• We actively construct our perception of
reality.
• Perception involves a lot of hypothesis testing
to make sense of the information presented to
the sense organs.
39. Gregory (1970) and Top Down
Processing Theory
• Our perceptions of the world are hypotheses
based on past experiences and stored
information.
• Sensory receptors receive information from
the environment, which is then combined
with previously stored information about the
world which we have built up as a result of
experience.
• The formation of incorrect hypotheses will
lead to errors of perception (e.g. visual
illusions like the Necker cube).
40. Gibson (1966) and Bottom Up
Processing
• James Gibson (1966) argues that perception is
direct, and not subject to hypotheses testing as
Gregory proposed.
• There is enough information in our environment
to make sense of the world in a direct way.
• His theory is sometimes known as the ‘Ecological
Theory’ because of the claim that perception can
be explained solely in terms of the environment.
• Sensation is Perception
• What you see is what you get!
41. Gibson (1966) and Bottom Up
Processing
• Gibson’s bottom up theory suggests that
perception involves innate mechanisms
forged by evolution and that no learning is
required.
• This suggests that perception is necessary for
survival – without perception we would live in
a very dangerous environment.