This paper examines the impact of climate and environmental changes on the sustainability of Ain Sukhna, Red Sea, Egypt, particularly focusing on threats from increased rainfall, rising seawater levels, and altered land usage due to touristic development. It highlights the ecological, physical, and socioeconomic consequences of these changes while calling for place-based strategies to mitigate vulnerabilities. Additionally, the paper discusses the rapid urbanization of the area since the late 1970s and its implications for the natural environment and local communities.