SlideShare a Scribd company logo
Case study
Presentation
• Not popular brand
• Low presence on internet
Marketing Challenges
• Creating Influencers for marketing
• Use of food ordering platforms to generate demand
• Reaching to geo specific target audience through social media
Marketing Strategy
How we worked on our strategy
• Invited food bloggers to different outlets and made sure that
brand manager is present in the outlet to explain them about
the brand
• Food bloggers talked about us and rated us on Zomato
Stand out in a market place
Invitation on Zomato
Highest rating
on Zomato
• Creative advertisement based on the theme of festivals
• Advertisement based on three seasons in the year
• Advertising about new and upcoming flavors
Marketing through Facebook
Promoting New Flavors
Campaign based on Season
Campaigns around Festivals
Reviews by Food bloggers
Outdoor Promotion Creative
Video promotion
• We reached till 299803 people in 5 months
• 19174 users got engaged with us till now
Benefits enjoyed
About Us
Digital Marketing & Branding Services
Great Performance is achieved with Passion
and Perseverance. And that’s what we believe,
as we walk the talk!
A digital marketing agency who provides you with a unique
combination of a customized strategy and flawless execution to
grow your business.
•Our key objective is to-
– Build your brand
– Promote your brand
– Generate leads
– Grow your business
•Our ATTRACT-CONVERT-ENGAGE strategy works towards
attracting the right target audience, converting them into leads and
engage with the users on a long term, through constant
deliverables in the online space.
Our Objective
We work BACKWARDS! First, we help you set goals, then we create
the plan to achieve those goals, and then work on the nitty-gritty’s
to get them right.
Our result oriented approach is measurable, and monitored at
every stage, with long term ROI guaranteed.
Why PAARAMI
• Website Development
• Search engine
optimisation
• Search Marketing
• Content Marketing
• Paid Promotion
• Email Marketing
• Content Creation
Our Services
• Online PR
• Brand Development
• Communication Planning
• Partner Development
• Marketing Collateral
• Digital Advertising
• Video marketing
Website Designs
Website URL
• http://www.avadhutsathe.com/
• http://www.dusaneinfotech.com/
• http://www.moviebeam.com/
• http://stemlearning.in/
• http://www.golvenresorts.com/
• http://www.a3b.in/
• http://www.qwikentertainment.com/
Paarami Work: Content
List of some of the articles our team has created
• http://www.qwikentertainment.com/video-on-demand-industry-challenges-india/
• http://stemlearning.in/csr-in-education-in-india/
• http://stemlearning.in/science-models-effective-teaching-aids-india/
• http://www.qwikentertainment.com/types-of-video-on-demand-service-providers-in-
india/
• http://www.a3b.in/glass-partition-office-interior-design/
• http://www.a3b.in/great-office-interior-design-ideas-indoor-plants/
• http://www.dusaneinfotech.com/blog/house-edge-casino-sports-betting-lottery/
• http://www.dusaneinfotech.com/blog/creating-sustaining-lottery-business-brand/
• http://www.paarami.com/facebook-company-page-low-cost-alternative-to-website/
• http://www.paarami.com/want-to-develop-an-online-marketplace-like-snapdeal/
Our Valuable Clients
We have served over 140 clients across India, US, UAE, UK & Singapore
Looking forward to discuss opportunities with your organization
marketing@paarami.com | sales@paarami.com
OR reach us on 9820066022 | 9619502551 | 022-25626022

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Apsara Ice cream case study

  • 2. • Not popular brand • Low presence on internet Marketing Challenges
  • 3. • Creating Influencers for marketing • Use of food ordering platforms to generate demand • Reaching to geo specific target audience through social media Marketing Strategy
  • 4. How we worked on our strategy
  • 5. • Invited food bloggers to different outlets and made sure that brand manager is present in the outlet to explain them about the brand • Food bloggers talked about us and rated us on Zomato Stand out in a market place
  • 8. • Creative advertisement based on the theme of festivals • Advertisement based on three seasons in the year • Advertising about new and upcoming flavors Marketing through Facebook
  • 12. Reviews by Food bloggers
  • 15. • We reached till 299803 people in 5 months • 19174 users got engaged with us till now Benefits enjoyed
  • 17. Digital Marketing & Branding Services
  • 18. Great Performance is achieved with Passion and Perseverance. And that’s what we believe, as we walk the talk! A digital marketing agency who provides you with a unique combination of a customized strategy and flawless execution to grow your business.
  • 19. •Our key objective is to- – Build your brand – Promote your brand – Generate leads – Grow your business •Our ATTRACT-CONVERT-ENGAGE strategy works towards attracting the right target audience, converting them into leads and engage with the users on a long term, through constant deliverables in the online space. Our Objective
  • 20.
  • 21. We work BACKWARDS! First, we help you set goals, then we create the plan to achieve those goals, and then work on the nitty-gritty’s to get them right. Our result oriented approach is measurable, and monitored at every stage, with long term ROI guaranteed. Why PAARAMI
  • 22. • Website Development • Search engine optimisation • Search Marketing • Content Marketing • Paid Promotion • Email Marketing • Content Creation Our Services • Online PR • Brand Development • Communication Planning • Partner Development • Marketing Collateral • Digital Advertising • Video marketing
  • 24. Website URL • http://www.avadhutsathe.com/ • http://www.dusaneinfotech.com/ • http://www.moviebeam.com/ • http://stemlearning.in/ • http://www.golvenresorts.com/ • http://www.a3b.in/ • http://www.qwikentertainment.com/
  • 25. Paarami Work: Content List of some of the articles our team has created • http://www.qwikentertainment.com/video-on-demand-industry-challenges-india/ • http://stemlearning.in/csr-in-education-in-india/ • http://stemlearning.in/science-models-effective-teaching-aids-india/ • http://www.qwikentertainment.com/types-of-video-on-demand-service-providers-in- india/ • http://www.a3b.in/glass-partition-office-interior-design/ • http://www.a3b.in/great-office-interior-design-ideas-indoor-plants/ • http://www.dusaneinfotech.com/blog/house-edge-casino-sports-betting-lottery/ • http://www.dusaneinfotech.com/blog/creating-sustaining-lottery-business-brand/ • http://www.paarami.com/facebook-company-page-low-cost-alternative-to-website/ • http://www.paarami.com/want-to-develop-an-online-marketplace-like-snapdeal/
  • 26. Our Valuable Clients We have served over 140 clients across India, US, UAE, UK & Singapore
  • 27. Looking forward to discuss opportunities with your organization marketing@paarami.com | sales@paarami.com OR reach us on 9820066022 | 9619502551 | 022-25626022