Here’s a our case study for Digital Marketing of Ice cream brand. How a digital marketing agency can go beyond just using digital media conventionally and create a customized strategy to grow your business. The brand has got highest ranking on Zomato, a food ordering platform.
Detailed Case Study on McDonalds India. Target Market, Retail Industry Overview. product, supply chain, pricing strategies, store location, hiring process, employees, promotional strategies, adapting to indian market. McDonalds Retail chain.
Oyo rooms: Business, Strategy and CompetitionAniket Hinge
The presentation will take you through the hospitality business in India and how OYO positioned itself in a unique way. The business plan and communication strategy used is analysed to decode its success formula.
Detailed Case Study on McDonalds India. Target Market, Retail Industry Overview. product, supply chain, pricing strategies, store location, hiring process, employees, promotional strategies, adapting to indian market. McDonalds Retail chain.
Oyo rooms: Business, Strategy and CompetitionAniket Hinge
The presentation will take you through the hospitality business in India and how OYO positioned itself in a unique way. The business plan and communication strategy used is analysed to decode its success formula.
Find delicious,natural and organic ice-cream made of fresh fruits available all Our india as Thanco Fresh Natural ice cream.
for more details visit: www.naturalicecream.biz/
Social Media Case Study: Mother Dairy Ice CreamsSocial Samosa
Mother Dairy Ice Creams by AliveNow came up with a simple but viral game application called ‘Ice Truck Grabber Challenge’ on Facebook to engage with the audience.
Jollibee Food Corporation-An International Expansion Case StudyKartik Mehta
A case study analysis, recommendations and solutions of the given questions from Jollibee Food Corporation on Global Expansion strategies.
Executive Summary:
Jollibee was a company originally established by the Tan family in 1975 as a family-owned ice cream parlor in the Philippines, but was soon forced to change its market caused by the oil crisis of 1977 - a factor which would have inherently caused the price of ice cream to double. Already established in the food industry and having overcome the initial barriers faced by those entering it, the Tan family successfully diversified the company to selling sandwiches. From that point, Jollibee began expanding their success by launching a total of five stores by 1978, founding what we see today as Jollibee Foods Corp.
Here's a our casestudy of Resort Marketing. How a digital marketing agency provides you with a unique combination of a customized strategy and flawless execution to grow your business.
Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands to a target audience. It is a broad and dynamic field that encompasses various online strategies and tactics to reach, engage, and convert potential customers. Digital marketing has become an essential component of modern business and is continuously evolving as new technologies and trends emerge.
Here are some key components and strategies within digital marketing:
1. **Search Engine Optimization (SEO)**: SEO involves optimizing your website and its content to rank higher in search engine results pages (SERPs). This helps increase organic (unpaid) traffic to your website. It includes keyword research, on-page optimization, link building, and more.
2. **Content Marketing**: This involves creating and sharing valuable and relevant content to attract and engage your target audience. Content can come in various forms, including blog posts, articles, videos, infographics, and more.
3. **Social Media Marketing**: Using social media platforms like Facebook, Twitter, Instagram, and LinkedIn to build a brand presence, engage with customers, and promote products or services.
4. **Email Marketing**: Sending targeted emails to a list of subscribers to promote products, share updates, and nurture customer relationships. Email marketing can be highly effective when done right.
5. **Pay-Per-Click Advertising (PPC)**: This includes paid advertising on search engines (Google Ads) and social media platforms. Advertisers pay a fee each time a user clicks on their ad, and it's an effective way to drive immediate traffic to a website.
6. **Affiliate Marketing**: Involves partnering with other websites or individuals (affiliates) who promote your products or services and earn a commission for every sale generated through their efforts.
7. **Influencer Marketing**: Collaborating with influencers in your industry or niche to leverage their credibility and reach. Influencers can promote your products or services to their followers.
8. **Online PR and Reputation Management**: Managing your online reputation and presence through public relations efforts, online reviews, and monitoring what is being said about your brand on the internet.
9. **Analytics and Data Analysis**: Using tools and platforms to collect and analyze data to understand the effectiveness of your digital marketing efforts. This data-driven approach allows for continuous improvement.
10. **Mobile Marketing**: Targeting mobile device users with optimized content and advertising, as an increasing number of people use smartphones and tablets for online activities.
11. **Video Marketing**: Creating and promoting video content on platforms like YouTube or social media, as video has become a popular and engaging format.
12. **Chatbots and AI**: Implementing artificial intelligence and chatbots to interact with customers, provide support,
Digital Team of WorldLine Brandex Group
IMP provides the most effective and measurable digital marketing solutions to build brand awareness, increase revenue and growth sustainably for organizations across sectors.
myMarketing Cafe offers integrated small business marketing in the digital era. Our team and expert contributors help business owners make connections that make a difference. We share our small business marketing expertise through a well-organized, in-depth library of content-driven marketing resources and trainings. We follow a pay-it-forward, netweaving business philosophy. Want to know more about that? Connect with us!
Top Digital Marketing Company in India EmmaWalker88
Hiring a Top Digital Marketing Company in India is an excellent approach to establishing a presence across various internet marketing channels. Digital Dadi has a solid track record of generating the best traffic leads for your website for social media and other advertising campaigns. Visit digitaldadi.in to get the services of the Top Digital Marketing Company in India.
Ecommerce SEO Services: MgiWebzone is the best eCommerce SEO Company in Delhi India that can take your online business to the next level. We specialize in Ecommerce Search Engine Optimization and SEO Services for Online Store. Ecommerce SEO Expert Delhi India.
Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. KEEN MARKETER IT SOLUTIONS will provide you Conversion-based web design coupled with a lead generating marketing plan, your online success is irresistible.
Revolutionizing Digital Marketing in Dharuhera.pptxH&M INNOVANCE LLP
In this presentation, we will explore the digital marketing landscape in Dharuhera and how our company can help businesses succeed in this dynamic market.
Jasmine sandler media and agent cy small business services deck - 2019Jasmine Sandler
Digital Marketing & PR agency in NYC for Small Businesses. JS Media has over 10 years and 100 small business branding, social media, PR and Influencer Marketing clients under their belt. The Jasmine Sandler media team works with clients around the U.S. with its main location in NYC and satellite in LA. The agency provides full capabilities in services to small businesses including:
Digital Marketing Strategy Training & Consulting
Branding & Design
E-commerce Website Design and Development
E-Mail Marketing
Influencer Marketing
Sales Funnels & Lead Generation
SEO & Paid Search Marketing
Social Media Marketing
Video Production & Editing
Service overviews, pricing and some client testimonials are included in this agency capabilities deck for small businesses.
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Here's a Case Study of an Educational Startup for whom we generated 10,000+ Business Leads.
The batch size of his paid seminars increased from 30 in 2015 to 500+ in 2018
Here’s a our case study of marketing of Innovative Educational products .Business leads were generated by renowned companies in India. Website came in ranking for 268 keywords.
How to design a customer experience? What are the steps to follow to design a customer experience? How do we cause repeat customers in our resort? In this article we have attempted to share with you some tips and steps, which help you get these answers.
Continuing with our last article on marketing through operational excellence here we share some tips to designing your guest experience.
Click to know more http://www.paarami.com/quick-steps-design-customer-experience/
For marketing of business one need to set budget. Digital marketing is trend of today's marketing. Here us guidance on how to allocate budget for short term and long term digital marketing.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
2. • Not popular brand
• Low presence on internet
Marketing Challenges
3. • Creating Influencers for marketing
• Use of food ordering platforms to generate demand
• Reaching to geo specific target audience through social media
Marketing Strategy
5. • Invited food bloggers to different outlets and made sure that
brand manager is present in the outlet to explain them about
the brand
• Food bloggers talked about us and rated us on Zomato
Stand out in a market place
8. • Creative advertisement based on the theme of festivals
• Advertisement based on three seasons in the year
• Advertising about new and upcoming flavors
Marketing through Facebook
18. Great Performance is achieved with Passion
and Perseverance. And that’s what we believe,
as we walk the talk!
A digital marketing agency who provides you with a unique
combination of a customized strategy and flawless execution to
grow your business.
19. •Our key objective is to-
– Build your brand
– Promote your brand
– Generate leads
– Grow your business
•Our ATTRACT-CONVERT-ENGAGE strategy works towards
attracting the right target audience, converting them into leads and
engage with the users on a long term, through constant
deliverables in the online space.
Our Objective
20.
21. We work BACKWARDS! First, we help you set goals, then we create
the plan to achieve those goals, and then work on the nitty-gritty’s
to get them right.
Our result oriented approach is measurable, and monitored at
every stage, with long term ROI guaranteed.
Why PAARAMI
22. • Website Development
• Search engine
optimisation
• Search Marketing
• Content Marketing
• Paid Promotion
• Email Marketing
• Content Creation
Our Services
• Online PR
• Brand Development
• Communication Planning
• Partner Development
• Marketing Collateral
• Digital Advertising
• Video marketing
25. Paarami Work: Content
List of some of the articles our team has created
• http://www.qwikentertainment.com/video-on-demand-industry-challenges-india/
• http://stemlearning.in/csr-in-education-in-india/
• http://stemlearning.in/science-models-effective-teaching-aids-india/
• http://www.qwikentertainment.com/types-of-video-on-demand-service-providers-in-
india/
• http://www.a3b.in/glass-partition-office-interior-design/
• http://www.a3b.in/great-office-interior-design-ideas-indoor-plants/
• http://www.dusaneinfotech.com/blog/house-edge-casino-sports-betting-lottery/
• http://www.dusaneinfotech.com/blog/creating-sustaining-lottery-business-brand/
• http://www.paarami.com/facebook-company-page-low-cost-alternative-to-website/
• http://www.paarami.com/want-to-develop-an-online-marketplace-like-snapdeal/
27. Looking forward to discuss opportunities with your organization
marketing@paarami.com | sales@paarami.com
OR reach us on 9820066022 | 9619502551 | 022-25626022