Starbucks is the world's largest coffeehouse chain, with over 21,000 branches globally. Founded in 1971 in Seattle, Washington, Starbucks was purchased by entrepreneur Howard Schultz in 1987 who expanded it rapidly. Starbucks focuses on specialty coffee and offers employees benefits like health insurance, stock options, and a respectful work environment. By treating employees as "partners" and valuing their input, Starbucks maintains low turnover and absenteeism while achieving high productivity and effectiveness through its people-centric organizational behavior strategies.

1. Starbucks
10/31/2011

2. University Of Central
Punjab
Punjab Group Of Colleges
Kamoke
Organizational behavior
Presented By:
K1F14MCOM0006 Umme Rubab
K1F14MCOM0016 Sana Liaqat
K1F14MCOM0017 Noor-ul-Ain
K1F14MCOM0026 Mahnoor
K1F14MCOM0038 Zohaib Azam
K1F14MCOM0039 Asad Adnan
K1F14MCOM0042 Sidra Liaqat

4. Introduction…
Most famous chain of retail coffee shops in the
world
Benefits from selling special beans,
coffee or tea drinks.
Most rapid growing corporations in America
21,536 branches in the whole world

5. History…
First Starbucks opened in Washington
March 30, 1971
• Jerry Baldwin-English Teacher
• Gordon Bowker-Writer
• Zev Siegh – History Teacher

6. Cont…
• Entrepreneur Howard Schultz joined the
company in 1982 as head of marketing dept.
1985 Schultz established II Giornale
Three owners of Starbucks sold their
corporation to Schultz
Focused on the rate of expanding.
Top ten UK workplaces by the Financial Times

7. Now…
• World's premier roaster and retailer of specialty
coffee
• 8,812 company-owned stores
• 7,852 licensed stores in more than 50 countries

8. Now…
• Sell : beverages, pastries, whole bean coffee,
ground coffee, and coffee-related products

9. A field of study that investigates the
impact that individuals, groups, and
structure have on behavior within
organizations, for the purpose of applying
such knowledge toward improving an
organization’s effectiveness.

10. OB & Starbucks
The reason for success in Starbucks is not
coffee but employees
The spirit of Starbucks is employees.
Starbucks offers an interactive structure makes
personnel throw themselves into their job.
All of the staff are called ‘partners’,
Good management system.
Customers are also affected by employees
enthusiasm.

11. Four Contributing
Disciplines
 Psychology:-
Motivation: Employees are highly valued.
Job satisfaction: They use the title “partner” , regardless
of the level of the worker.
Decision making: Every employee joins developing
plans, then work together in achieving their goals.
Learning: Right to figure out what is the best policy for
them.

12.  Social Psychology:-
Communication: The policies and principles are
communicated between all staff.
Group decision making: Directors show respect for
each suggestion.
Group processes: Managers plan the working hours per
workers and arrange the schedule of time off, according to the
workers’ wants.
Cont…

13.  Sociology:-
Cont…
No limitation in employees’ personal opinions.
Well-developed system to keep good relationships
between mangers and employees.
Small size helps staff get to know each other.
They jointly work out the direction of Starbucks.

14. All employees are offered welfare policies.
Great importance on labor.
Starbucks contributes part of its profits to public
service.
It allows all partners to decide the direction.
Cont…
 Anthropology:-

15. OB Dependent
Variables Productivity:
Effectiveness & efficiency
 Turnover:
Low turnover
Workplace Behavior:
No deviant workplace behavior
 Absenteeism:
Low absenteeism

16. Three levels of
OB Individual:
No limitation in employees’ personal opinions.
Every employee is involved in developing plans.
 Group:
Partners.
Co-work
 Organization:
Motivated to increase the sales to earn more profits.
Effectively & efficiently achieve goals.

17. Competition
McDonalds Dunkin Donuts
Second Cup New World
Coffee
Caribou Coffee
Starbucks

18. Challenges and
Opportunities Responding to Globalization
 Improving Quality and Productivity
 Improving People Skills
 Creating a Positive Work Environment
 Helping Employees Balance Work-Life Conflicts

19. Conclusion
• Good atmosphere to work.
• Business model with low employee turnover rate
and high profit performance.
High quality of performance.
Using the correct strategy leads to
success.

20. Starbucks
10/31/2011