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MAGNUM PH Case Study
- Magnum is an ice cream brand owned by Unilever that was first launched in Sweden in 1989 and introduced flavors targeted towards adults rather than children. - It markets itself as a luxury ice cream product through social media influencers and celebrities despite being similar in composition to less expensive brands. - Its social media strategy involves getting famous bloggers and personalities to endorse Magnum ice cream, hosting launch parties for new products, and having endorsers engage with fans online through likes, shares, and comments to create buzz.
MAGNUM PH Case Study
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- 5. - An icecream brand owned by the British/ Dutch Unilever company - Sold as part of the Heartland line of products in most countries - Launched in Sweden in January 1989 - An Upmarket ice cream for existing Nogger brand - Originally manufactured by Frisko in Denmark - 48 Ice cream flavors - Was introduced in Manila last 2012
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- 11. “CHEAP MAN’S HAAGEN DAZ” “CHEAPMAN’S HAAGEN DAZ”
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- 13. Step 1: GETFAMOUS BLOGGERS AND PERSONS (The Elite) FOR MAGNUM
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- 15. Liz Uy Tessa Valdez Erwan HeusaffGeorgina Wilson Solenn Heusaff Raymond Guitierrez Rajo Laurel
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- 21. Step 2: CREATEA PARTY AND UPDATE PEOPLE ON SOCIAL MEDIA
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- 25. Step 3: LIKE, FAVORITE,RETWEET, SHARE AND REPLY TO THE POSTS OF OTHERS
- 30. MAGNUM ICE CREAM AMBASSADORS/ ENDORSERS SOCIAL MEDIA INDIVIDUALS SATISFACTION / RATING REACTION