Imp credentials - 2017

2. AGENCY CREDENTIALS
2017

4. Who We Are

5. Who We Are
IMP provides the most effective and measurable
digital marketing solutions to build brand awareness,
increase revenue and grow sustainably for
organizations across sectors.

6. Who We Are
We are pioneers in applying Inbound Marketing
methodologies to generate and convert leads into
sales effectively, especially for companies in Services,
Education and Training industries in Vietnam.

7. Inbound Marketing Methodology
Inbound Marketing refers to marketing activities that bring visitors in, rather than
marketers having to go out to get prospect's attention.
Inbound marketing earns the attention of customers, makes the company easy to be
found and draws customers to the website by producing interesting, useful and
relevant content.

8. Inbound Marketing Benefits
Create and maintain naturally a top-of-mind
presence by continuously providing useful and
related content to potential customers’ needs and
interests.

9. Inbound Marketing Benefits
Save cost by focusing on spending
resources (time, money and effort) on
people who are highly potential of
becoming brands’ customers.

10. Inbound Marketing Benefits
Improve customer relations (hence sell more of your
products and services) by providing customer-centric
contents and activities.

11. Our Core Values
Playful Accountable Client-Focused Thriving

12. Why Choose Us
• We start every project with a bigger picture, from our
clients’ positioning, their target audience, the expected goals
and other marketing activities, to make sure our works would
fit well into an integrated marketing plan, and contribute to
the bottom line result.
• We do what works. Besides doing our best to meet the
committed KPIs, IMP always aims for tangible business
results such as getting more customers, increasing revenue
and conveying meaningful brand messages to targeted
audience of our clients.
• We constantly track our campaigns’ performance, to
ensure everything is on track, and flexibly make changes if
needed. And our client service team is always in ready mode
to listen to your feedback and provide necessaryconsultancy.

13. Why Choose Us
• Our members have never ceased to learn the newest
methodologies, technologies or best practices from successful
campaigns, both local and worldwide, and apply them to
increase the effectiveness of our clients’ marketing activities.
• Besides digital solutions, IMP’s strategic partners can
add great values to our projects by providing business,
market and consumers’ insights which would become the
foundation of a more effective marketing campaign; or
strengthening your sales team with necessary training,
coaching and standardized sales processes.

14. What We Do

15. Capabilities
Marketing Consulting
& Strategy Development
Websites & MobileApps
Development
Search Engine Marketing
• Marketing & Brand consulting • Website • Search Engine Optimization(SEO)
• Marketing Strategy • Landing pages
• Blog
• SEO Seeding, SEO PR, SEO Branding
• Adwords Search
• Mobile Apps • Google Display Network(GDN)
• Cốc Cốc’ keywords and banner

16. Capabilities
Social Media Marketing Email Marketing Design
• Facebook fanpage management
• Content development
• Mini games
• Facebook advertising
• Forum seeding
• Other channels (Instagram, Zalo, etc)
• Email marketing systemdeployment
• Email design, contentdevelopment
and management
• Brand identitypackages
• Websites &Apps
• Brochures/Flyers
• Banners

17. Capabilities
Content Development Public Relation
• Websites, Landingpages
• Brochures, flyers
• Social media contents (text, visual, games, etc)
• Blog posts
• Emails
• Whitepapers, ebooks,etc.
• PR Planning
• Editorials
• Booking (online & print)

18. Capabilities
Event & Activation
(via Partner)
Market Research
(via Partner)
• Organize Events
• Activation
• Other offlineactivities
• Quantitative
• Qualitative
• Retails measurement
• Onlineresearch

19. Flagship Solutions
Search Engine
Marketing
Content Marketing OnlineAdvertising
Digital Marketing
Strategy & Consulting

20. Our Clients & Partners

21. Our Clients – Education & Training

22. Our Clients

23. Our Works

24. Integrated Marketing
Brand Counsultancy:
•Brand Repositioning
Website Development:
• Designing Wireframe
• Copywriting
• Shooting Photos
• Designing Layout
• Coding
Develop & Manager Social Channels:
• Facebook
• Youtube
• Flickr
• Email
Running SalesCampaigns:
•New School Year2014
•After Lunar New Year 2015
Content Development:
• Social Media
• Blog
• Enewsletter
www.pandakidsschool.vn | www.facebook.com/pandakidsschool

25. Integrated Marketing
Brand Counsultancy:
•Brand Repositioning
Website Development:
• Designing Wireframe
• Copywriting
• Coding
Running OnlineCampaign:
• Sound ofUniverse
• Summer 2015
• ABRSM
Content Development:
• Social Media
• Blog
• Enewsletter
• Live update offline campaigns
www.neokid.vn | www.facebook.com/neokid.vn

26. Integrated Marketing
Targetting truck drivers who have Castrol Stickers
on their trucks
Scope ofwork:
• Strategy, concept and planning
• Key Visual development
• Website development
• Content (Zalo and website)
• VOV Giao Thông
• SMS
• Zalo Ads
• Follow up calls
• Field visit

27. Website Development
Returnbased Data First Social Insight
Neokid Pandakids Vietnam CoachingInstitute

28. Application Development

29. Landing Pages

30. Social Media & Content Development

31. Social Media & Content Development

32. Social Media & Content Development

33. Social Media & Content Development

34. Case Study: Launching Canon EOS 5D Mark IV
• Context: Canon Marketing Vietnam needed to run Markeitng and Communications
activities to promote their launching event for new Camera – EOS 5D Mark IV in
Vietnam
• Objectives:
• Promote Camera and the event
• Get people to join the event
• Target audience: professional cameramen, especially focus on people who are
working in fashion and wedding fields

35. • IMP planned and implemented all digital
activities.
• Main approach:
• Develop landing page to introduce event and
receive registration
• Run banner ads on Google Display Network
• Run Facebook Ads
• Run a series of Boosted Facebook content
• Share content on suitable forums and
Facebook groups
Case Study: Methodology

36. Case Study: Result
• Within 3 weeks, total number of
registrants reached 2.500 (on
landing page)
• Total number of participants: ~400