HSBC Mini Case
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HSBC is the world's second largest bank by assets and operates in over 70 countries. It has a global presence and markets itself as the "World's Local Bank" by targeting customers around the globe. HSBC uses market segmentation to identify and target niche markets. Some of its marketing strategies include print ads, establishing in new markets through campaigns, and identifying fast growing areas like pet insurance in Hong Kong. While this global positioning allows HSBC to access a huge potential customer base, it also presents management challenges to cater to different customer groups worldwide.
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Hsbc marketing case study
HSBC is a British multinational banking and financial services holding company founded in 1865. It is headquartered in London and operates around 6,600 offices in 80 countries and territories. HSBC provides a range of banking and financial services including consumer banking, investment banking, private banking, asset management, and insurance. With around 60 million customers worldwide, HSBC aims to be the leading international bank through its global network and local expertise in markets around the world.
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HSBC has successfully established itself as the world's local bank through its strategy of serving local markets globally. It approaches different cultural segments uniquely through advertisements that depict cultural nuances. To connect locally in New York, HSBC sponsored a cab driving contest. HSBC uses geographic and demographic segmentation, targeting various age and income groups. Its 'Different Values Campaign' embraces multiple cultures but risks offending some without care. Currently, HSBC is the second largest bank by revenue, serving over 100 million customers across 85 countries.
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Hsbc marketing case study
HSBC is a British multinational banking and financial services holding company founded in 1865. It is headquartered in London and operates around 6,600 offices in 80 countries and territories. HSBC provides a range of banking and financial services including consumer banking, investment banking, private banking, asset management, and insurance. With around 60 million customers worldwide, HSBC aims to be the leading international bank through its global network and local expertise in markets around the world.
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HSBC has successfully established itself as the world's local bank through its strategy of serving local markets globally. It approaches different cultural segments uniquely through advertisements that depict cultural nuances. To connect locally in New York, HSBC sponsored a cab driving contest. HSBC uses geographic and demographic segmentation, targeting various age and income groups. Its 'Different Values Campaign' embraces multiple cultures but risks offending some without care. Currently, HSBC is the second largest bank by revenue, serving over 100 million customers across 85 countries.
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McDonald's was founded in 1940 as a barbecue restaurant and introduced its business as a hamburger stand in 1948 using production line principles. It now operates over 36,000 locations globally serving 68 million customers daily. McDonald's sells hamburgers, chicken, drinks and breakfast items. Over 80% of locations are franchised. Marketing includes television, radio, billboards and niche offerings. McDonald's has 420,000 employees and provides training, health benefits, and savings programs. While criticisms include unhealthiness and advertising, McDonald's continues its success through consumer focus, employee development and technological innovation.
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Mini case study on HSBC marketing excellence
HSBC is the 4th largest bank in the world serving over 100 million customers globally. It has achieved this scale through efficient market segmentation and targeting. HSBC segments customers geographically, socio-economically, psychologically, and blends local knowledge. It uses mass marketing, product specialization targeting multiple segments, market specialization serving specific customer groups, advertisements, and events/sponsorships. This allows HSBC to effectively reach a broad global customer base while also meeting the specialized needs of different market segments.
Bottom of pyramid
This document summarizes strategies for businesses to profitably serve customers at the bottom of the economic pyramid. It discusses C.K. Prahalad's concept of the bottom of the pyramid referring to billions of people living on less than $2 per day. Companies like ICICI Bank and Jaipur Rugs are highlighted for developing innovative and sustainable business models that provide employment, financial services, and products to low-income consumers while also generating profits. The challenges of maintaining a large grassroots workforce and meeting international standards are also noted.
How a $122 Billion Brand Leverages Design in its Multichannel Marketing
** VIEW IN FULL SCREEN FOR BEST EXPERIENCE **
HSBC is consistently voted one of the world's most powerful brands. They're storytelling through design is a Paragon of Brand Evolution. We assess their multi-channel marketing from a design perspective.
Learn more about how HSBC leverages design and story telling to connect with consumers.
According to Interbrand's 2013 feature on the multinational bank brand: "HSBC is [...] emphasizing its strong global roots and unrivaled network and expertise, specifically in emerging markets. Since coming out of the financial crisis comparatively unscathed, HSBC has focused on higher wealth-creating markets and a strategy of consolidation. The approach has proven successful as the brand posted robust profits throughout 2013."
Case building the hsbc global brand
HSBC is one of the largest banking organizations in the world with over 8,000 offices serving more than 100 million customers globally. In the late 1990s, HSBC lacked a coherent global brand and was seen as a disassociated group of banks. By focusing on developing a brand that emphasized its understanding of local communities and cultures around the world, HSBC launched a successful global branding campaign in 2002 positioning itself as "the world's local bank." This campaign helped grow HSBC's brand value significantly and established it as a trusted global bank known for its local relevance and cultural sensitivity.
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Hsbc case study
HSBC is one of the largest banking and financial services organizations in the world, headquartered in London with over 8,000 offices globally. It was established in 1865 in Hong Kong and Shanghai to finance trade between China and Europe. HSBC positions itself as the "world's local bank" by operating in local markets around the world while providing a global banking platform. It aims to understand each local market uniquely through its large international presence and local knowledge.
The Poor as Customers (Development Thru Revolutionary Marketing Concepts) - A...
The Poor as Customers (Development Thru Revolutionary Marketing Concepts) - A...Dickie Aguado, Executive Director - Magna Kultura Foundation
This document discusses how companies are adopting "revolutionary marketing concepts" to view and engage with the poor as customers rather than just beneficiaries. It provides several case studies as examples:
1) Citibank catering to individual customers in India through banking packages accessible via phone and ATMs without physical branches.
2) Farmers in India using rented handheld devices and prepaid cards to access services like price comparisons, transport info, and banking online.
3) Grameen Bank providing loans for villagers to purchase cell phones and operate them as a business, generating income.
4) Cell phone companies in the Philippines finding success targeting the low-income segment through affordable prepaid services and small load incrementsThe Poor as Customers (Development Thru Revolutionary Marketing Concepts) - A...
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This document discusses how companies are adopting "revolutionary marketing concepts" to view and engage with the poor as customers rather than just beneficiaries. It provides several case studies as examples:
1) Citibank catering to individual customers in India through banking packages accessible via phone and ATMs without physical branches.
2) Farmers in India using rented handheld devices and prepaid cards to access services like price comparisons and government programs online.
3) Grameen Bank providing loans for villagers to purchase cell phones and operate them as a business, generating income.
4) Cell phone companies in the Philippines finding success targeting the low-income segment through affordable prepaid options and services like mobile payments.The Poor as Customers (Development Thru Revolutionary Marketing Concepts) - A...
The Poor as Customers (Development Thru Revolutionary Marketing Concepts) - A...Magna Kultura Foundation
Marketing 101 has taught us all about market segmentation, targeting, and positioning. Traditionally, companies segment the market according to purchasing power or income level. Then they target and position themselves in that segment where members have money and high consumption levels, are easy to reach, sophisticated, and knowledgeable about the various products and brands present in the market. These members constitute the segment most fought over by companies as they belong to Class AB or the middle and upper class, otherwise known as the “top of the pyramid”(TOP).
Marketing to the have-less poses challenges in terms of discovering the peculiarities of the emerging have-less market as this segment has consumption and spending patterns different from the have-more. Moreover, marketing to the have-less means having to contend with a different kind of physical environment. However, the age-old principles of marketing remain: well-defined segmentation; accurate targeting; and clear positioning, which leads to innovations in product development, packaging, pricing, and distribution. Ultimately, the challenge to companies doing business with the have-less is to mine the fortune held in small quantities by the huge number of the yet-to-be tapped customers. Exchange exposure @ canara bank project report
The document discusses foreign exchange exposure faced by banks and trading firms operating internationally. It notes that foreign exchange exposure can be accounting/translation exposure or economic exposure like transaction and real operating exposure. To manage such exposures, firms can use techniques like forward market hedges, currency futures, options, and money market hedges. They can also use documents provided by banks for trade financing like letters of credit, bills of exchange, and pre-shipment/post-shipment credits. The objectives are to provide guidelines to traders for minimizing exposures and help reduce risks through banks.
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Alhuda CIBE- Presentation on Islamic Banking & Takaful by Nadeem firoz
Alhuda CIBE- Presentation on Islamic Banking & Takaful by Nadeem firozAlhuda Centre of Islamic Banking & Economics
This document discusses marketing strategies for Islamic banking to satisfy customers. It begins by introducing Islamic financing concepts and the importance of marketing. It then notes that customer satisfaction requires total marketing integration at reasonable costs. There is currently a sellers' market for Islamic financing due to lack of competition and expertise, allowing exploitation of customers. Two case studies on housing loans show conventional and Islamic loans resulting in similar total costs to customers. The document recommends adapting weaknesses in non-Islamic banking into strengths for Islamic finance through partnerships using profit/loss sharing concepts. It provides a marketing framework and strategies for Islamic banks to target customer needs and satisfy them in a sustainable manner.Social marketing
This document provides an overview of marketing small savings and mass media. It discusses key concepts like small savings, types of savings, justification for marketing small savings, trust areas in mobilizing small savings, definition of small savings, emerging trends in small savings in Bangladesh, and strategies for marketing, promoting, pricing, and distributing small savings services. It also covers definition of mass media, emerging trends, types of mass media, justification for marketing mass media, service mix, promotion, pricing, and distribution strategies for information and entertainment media.
Bank marketing
This document provides an overview of bank marketing in India. It discusses the origin and definition of banks, the financial system in India, the evolution of marketing concepts, and how marketing applies specifically to banking. It defines bank marketing as satisfying customers' financial needs more effectively than competitors while achieving organizational objectives. The document also discusses the importance of market research, segmentation, and developing a marketing mix for banking services. It provides examples of market research studies conducted by various Indian banks.
HSBC Pesentation
HSBC stands for Hong Kong and Shanghai Banking Corporation Limited. It was established in 1865 and is now the world's fourth largest bank by assets. By the late 20th century, HSBC had acquired many companies to implement a "three-legged stool" strategy focused on the UK, USA, and Asia. HSBC launched a global campaign called "Different Values" to embrace understanding multiple viewpoints. The campaign featured a commercial about a girl's lemonade stand accepting various currencies, demonstrating how even small businesses will be multinational in the future.
Abstract
This study analyzes factors influencing customer choice of banks in Pakistan. It surveyed customers of private, nationalized, and privatized banks in Lahore. The most important factors identified were customer service, convenience, and overall bank environment. The study aims to help banks better understand customer needs and improve service quality. It used questionnaires and interviews to collect data from bank customers and employees. Statistical analysis identified key aspects like account opening time, funds transfer time, and statement delivery time that impact customer satisfaction. The results provide insights to help banks like Habib Bank Limited enhance their marketing and better meet customer expectations.
Bankmarketingproject 120111024752-phpapp01
This document provides an overview of bank marketing in India. It discusses the origins and definitions of banking and the financial system. It also covers the evolution of the marketing concept in banking and its key elements, including customer orientation. The document then discusses various marketing concepts and their application to banking, including market research, segmentation, and the marketing mix. It provides examples of market research studies conducted by various Indian banks on topics like customer services, deposits, and branch image. Overall, the document outlines the importance of marketing for banks in India and some of the common approaches and areas of focus for bank marketing.
Brosur diyours gov eng
1) The document discusses how Diyours, a brand design agency, helps governments develop their local economies by unlocking the potential of small and medium enterprises (SMEs).
2) It notes that Indonesia has a growing middle class of 134 million people with purchasing power, representing a major market opportunity.
3) As a case study, it outlines how Diyours worked with the government of North Jakarta to transform seashell waste into a premium home decor brand, boosting the local economy through product development, branding, and marketing support for SMEs.
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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HSBC Mini Case
- 2. HSBC – presence around the globe Born here
- 3. HSBC – World’s 2nd largest bank It worth $2.7trillion compare to India’s 2.1 trillion.
- 4. It’s more than our nation’s economy
- 5. How it achieved this?
- 6. Let’s Analyze HSBC’s Marketing Strategy
- 10. Unique about HSBC Market Segmentation.
- 11. New York Times calls it..
- 12. HSBC Target Markets.. Everyone around the globe where it exists
- 13. Important is to make people aware about it But How?
- 15. Print Ads
- 16. Establishing in New Markets Require Campaigning
- 17. New York City’s Most Knowledgeable Cabbie Contest
- 19. Ad Campaign – “Different Values”
- 20. Identifying And Targeting Niche Markets
- 21. Pet Insurance – Hong Kong – Identified growth rate 125% in 2003.
- 23. How to Effectively Connect with Customers
- 28. Marketing Costs
- 29. $600 million
- 30. But, also generate revenue of.. $142 billion
- 31. Let’s analyze few Insightful questions
- 32. What are the risks and benefits of HSBC's positioning itself as the "World's Local Bank."
- 33. RISKS Risk • Global bank is intimidating to local consumers. • A lot of services and programs to cater different group needs thus management problem. Marketing Concept • Differentiating itself from local banks. • Management chaos. High cost due to n number of services. More problematic in country like India, having high demographic dividend.
- 34. BENEFITS Benefit • Whole world is the market. • Serving all, and by “different values” campaign serving as per needs • The slogan give it a local image thus help in better connecting to its customers. Marketing Concept • Mass marketing – high gains, lower costs. • Value propositions as per needs. • Slogan is simple, effective and easy to remember.
- 35. Does HSBC's most recent campaign resonate with its target audience? Why or Why Not?
- 36. Yes, it does Why? • Identifying and serving niche markets • Demographically segmenting and addressing to people’s needs. Relevant Data/Pictures
- 37. No, it doesn’t Why not? • Its vague to a novice and doesn’t allure customer by differentiating. Relevant Pictures/Data HSBC shut down its private banking system in India
- 38. Some Social Initiatives By Bank Worldwide
- 39. Now, summarizing in words of HSBC..
- 41. DISCLAIMER Created By Vishal Nagarkoti, IIT Patna, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow