The document discusses the branding and marketing strategy for the Avadhut Sathe Trading Academy, emphasizing the development of a cohesive brand identity and effective promotional activities. A successful free workshop campaign drew over 370 participants and generated 800 inquiries, with a significant conversion rate to further programs. The strategy included focusing on testimonials, social media engagement, and targeted webinars to expand reach beyond Mumbai.

1. “Success Story in the Making” of an Educational Startup
Avadhut Sathe Trading Academy
The client approached us for a website, By then they were working on the names of Avadhut Sathe
and AUM brand Sadhan Capital.
Our recommendation: Don’t collect the payment on your individual name. Let’s have a brand name
"Avadhut Sathe Trading Academy" That was the birth of the brand "ASTA"We designed the logo,
Tagline "Become a Pro... Money will flow"​ To come up
with this tagline, our core branding team sat for Avadhut's sessions and observed the core purpose
of this brand and what he trains people on. We realized that Avadhut actually ask the very first
question, “How many of your are here to make money".... and those who raised hands he asked
them to take a refund and go ... because he doesn’t train people on Making money... he trains
people on become professional investors. There comes the tagline "Become a Pro... Money will
flow"
Then we started designing the collateral... Website was one of the important collateral for
converting a visitor into Customer. Avadhut has been shooting many videos of testimonials with his
mobile of the students who participated in the Seminars. We had to use this content.
We decided to create a video theme of the website. The site, which have over 20 students talking
about Avadhut

2. We deliberately looked for Professional Investors, New Bees to Investment zone, Retired
personnel, women Investors... we provided these as categories to Avadhut and he got those
testimonials done.

3. Testimonials should not be just emotional, we created a small process through which students
started sharing the testimonials which are specific and mentioning what did they get differently in
Avadhut's session compared to any other course they had joined earlier.
Today, ​70%​ of the visitors visiting the website have enquired about the sessions and new courses.
That’s the benefit.
Each Landing Page has many testimonials which enhance the conversion rate of the course.

5. Marketing Promotion
Idea 1
The free Workshop
The company wants to generate database of people who wish to invest in the stock market. We
suggested a 1 day free workshop to introduce to people for the amazing world of financial markets
and how their training in ASTA will benefit them in growing their assets
We just had a 5 Days​ campaign for a free workshop on 2​nd​
April 2017 and had superb
response.
The key of attracting so many interested people was the targeting,
We targeted the right people in this cluttered social media with a right and easy to understand
messaging and presentation to support it. We suggested Avadhut for a small video explaining the
benefit of the workshop and what he would be covering in this webinar.
All worked ☺

6. Over ​370​ people participated in the workshop. We generated ​over 800 enquiries​ for the
workshop. To enhance the conversion rate, we took the support of Avadhut’s team. They were
trained by Paarami to speak to the interested people and give them a context of attending the
workshop.
More than ​15%​ of people attended the very next program of Avadhut
The best part is the cost of getting a student in the auditorium was just ​Rs. 40
The next idea we worked is on improving the testimonials and social sharing by people

7. Idea 2
We are branding Avadhut as ​a 5* Trainer
All those who have been requested to share their feedback have given 5* to Avadhut posting
attending his sessions.
We have actually created a message for students to share some specific feedback on the social
media.
We used
● Structure to share testimonials
● Continuous Whatsapp Promotion to the existing students
● Thank you message for those who gave us the testimonials

8. Idea 3
Let’s reach to people outside Mumbai
We suggested conducting a webinar …
We targeted people from cities where people have shown interest in stock trading or financial
markets. Just 2 days of campaign and we could reach thousands of people to bring them to the
landing page.
We used
● A landing page
● Facebook Event
● Facebook Advertisement
● Direct Calling for follow up
● Whatsapp for reminder messages with Webinar Details
Following is the result of the same.