Apple iPhone SE pricing
•
1 like•304 views
This document discusses pricing strategies for the iPhone in India. It analyzes Apple's current market share in India, which is low compared to Samsung and other brands. Various pricing strategies are discussed, including value-based pricing using customer perceptions and cost-based pricing. Conjoint analysis of survey responses is used to determine customer values for iPhone attributes. Discrete choice analysis finds brand equity and price elasticity. The optimal recommended price for the iPhone in India is determined to be Rs. 29,886, as this price would increase Apple's market share while still maximizing revenue and profits.
Report
Share
Report
Share
Recommended
Apple's Pricing Strategy
The document discusses Apple's pricing strategies, including skimming and versioning. It notes that Apple initially prices products high through skimming to target early adopters and recover costs, then lowers prices over time to target mainstream users and maintain growth. The iPhone launched at prices up to $499 in the US in 2007. Target customers were identified as younger, technologically sophisticated early adopters. Apple aims to expand its customer base beyond early adopters to ensure long term success through strategies like skimming and versioning that involve adjusting prices.
Marketing Mix of Apple Inc
Apple has experienced tremendous success over the past 30 years by focusing on innovation and customer satisfaction. Their product line includes Macintosh computers, the iPhone, iPad, iPod, Apple TV, and Apple Watch. While Apple prices their products at a premium, they emphasize quality and simplicity of use. Through intuitive software and hardware integration, Apple products provide seamless experiences for work, entertainment, and connectivity. Apple promotes their brand through demonstration videos, retail stores, and partnerships that highlight the benefits of their ecosystem.
Apple's iPod Marketing Plan
Apple introduced the iPod in 2001, featuring a sleek design, large storage, and easy interface. It became a mass-market product appealing to teens and young adults. Apple differentiated the iPod into various models at different price points to target different segments. The iPod was marketed through mass media advertising campaigns portraying it as hip and urban, and distribution occurred through major retailers, Apple stores, and online stores.
Brand management Apple inc.
The document provides a brief history of Apple Inc., describing how Steve Jobs and Steve Wozniak started the company in 1976 after Wozniak designed the Apple I computer. It then discusses the success of the Apple II in 1977 and the increased sales from the introduction of the Apple Disk II floppy drive in early 1978. Finally, it notes that as the company grew larger in the 1980s with the Apple III, it began hiring more experienced managers and investors who helped transform Apple into a "real company".
7p s of apple inc
Apple Inc. is known for its iconic products such as the iPhone, iPad, and Mac computers. The company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple utilizes a 7P marketing mix that includes the traditional 4Ps of product, price, place, and promotion, as well as people, physical evidence, and process. Apple's products are generally priced on the higher end to differentiate storage capacities between models. The company promotes its products through elegant campaigns focused on differentiating Apple devices from competitors. Apple has succeeded in making its brand and products synonymous in consumers' minds.
Marketing mix of apple
Apple's marketing mix includes products like the MacBook, iPhone, and iPad, which are priced as premium brands. Apple uses various placement strategies including over 200 retail stores worldwide and an consultants network. Promotional tactics involve discounts, authorized training centers, and the online Apple Store with promotions like free shipping.
A study on the marketing strategies of Apple Inc (Dissertation)
This document provides an overview and summary of a study on Apple's marketing strategy. It includes an introduction to Apple as a company and the technology industry. The objectives are to analyze the importance of branding strategies for Apple and how segmentation, targeting, and positioning (STP) helps its brand. It also aims to identify the benefits of branding and how it provides a competitive edge through differentiation. The study intends to help Apple stay at the top of consumers' minds and cope with changes in the industry.
Marketing strategic of apple inc
This ppt includes the basic information of Apple Inc and products of Apple Inc and marketing startegy and swot analysis of Apple Inc.
Recommended
Apple's Pricing Strategy
The document discusses Apple's pricing strategies, including skimming and versioning. It notes that Apple initially prices products high through skimming to target early adopters and recover costs, then lowers prices over time to target mainstream users and maintain growth. The iPhone launched at prices up to $499 in the US in 2007. Target customers were identified as younger, technologically sophisticated early adopters. Apple aims to expand its customer base beyond early adopters to ensure long term success through strategies like skimming and versioning that involve adjusting prices.
Marketing Mix of Apple Inc
Apple has experienced tremendous success over the past 30 years by focusing on innovation and customer satisfaction. Their product line includes Macintosh computers, the iPhone, iPad, iPod, Apple TV, and Apple Watch. While Apple prices their products at a premium, they emphasize quality and simplicity of use. Through intuitive software and hardware integration, Apple products provide seamless experiences for work, entertainment, and connectivity. Apple promotes their brand through demonstration videos, retail stores, and partnerships that highlight the benefits of their ecosystem.
Apple's iPod Marketing Plan
Apple introduced the iPod in 2001, featuring a sleek design, large storage, and easy interface. It became a mass-market product appealing to teens and young adults. Apple differentiated the iPod into various models at different price points to target different segments. The iPod was marketed through mass media advertising campaigns portraying it as hip and urban, and distribution occurred through major retailers, Apple stores, and online stores.
Brand management Apple inc.
The document provides a brief history of Apple Inc., describing how Steve Jobs and Steve Wozniak started the company in 1976 after Wozniak designed the Apple I computer. It then discusses the success of the Apple II in 1977 and the increased sales from the introduction of the Apple Disk II floppy drive in early 1978. Finally, it notes that as the company grew larger in the 1980s with the Apple III, it began hiring more experienced managers and investors who helped transform Apple into a "real company".
7p s of apple inc
Apple Inc. is known for its iconic products such as the iPhone, iPad, and Mac computers. The company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple utilizes a 7P marketing mix that includes the traditional 4Ps of product, price, place, and promotion, as well as people, physical evidence, and process. Apple's products are generally priced on the higher end to differentiate storage capacities between models. The company promotes its products through elegant campaigns focused on differentiating Apple devices from competitors. Apple has succeeded in making its brand and products synonymous in consumers' minds.
Marketing mix of apple
Apple's marketing mix includes products like the MacBook, iPhone, and iPad, which are priced as premium brands. Apple uses various placement strategies including over 200 retail stores worldwide and an consultants network. Promotional tactics involve discounts, authorized training centers, and the online Apple Store with promotions like free shipping.
A study on the marketing strategies of Apple Inc (Dissertation)
This document provides an overview and summary of a study on Apple's marketing strategy. It includes an introduction to Apple as a company and the technology industry. The objectives are to analyze the importance of branding strategies for Apple and how segmentation, targeting, and positioning (STP) helps its brand. It also aims to identify the benefits of branding and how it provides a competitive edge through differentiation. The study intends to help Apple stay at the top of consumers' minds and cope with changes in the industry.
Marketing strategic of apple inc
This ppt includes the basic information of Apple Inc and products of Apple Inc and marketing startegy and swot analysis of Apple Inc.
Apple marketing strategy
1) The iPhone was released by Apple in June 2007 and was marketed as innovative cell phone that could also function as an iPod and to access the internet.
2) Apple's marketing strategy involved brief television commercials and press releases promoting the iPhone's features to generate hype before its release.
3) On its website, Apple focuses on promoting the thousands of apps available for the iPhone to attract users and generate ongoing revenue from app purchases.
Apple case study analysis
Here are a few implications of a company culture like Steve Jobs' quote suggests:
- It promotes innovation and pushing boundaries. By developing new products/services that customers may not realize they want yet, it can lead to the creation of entirely new categories that transform industries. However, it also risks developing solutions looking for problems.
- It assumes the company knows customers' needs/wants better than customers themselves. This type of attitude could come across as arrogant if new offerings don't truly solve problems or resonate with customers. Effective market research is still important.
- It may lead to products that change customer behaviors dramatically. Things like the iPhone or iPad that create entirely new behaviors, but customers may be initially skeptical of a new
Marketing mix of dell and apple
This document provides an overview of the marketing mix strategies of Dell and Apple. It discusses Dell and Apple's products, pricing, placement, and promotion strategies. It also analyzes each company's target markets, competitors, history, vision/mission statements, and provides a SWOT analysis for both Dell and Apple. Key points include Dell focusing on customizable PCs at lower prices while Apple offers fewer options at higher premium prices. Both companies target businesses and consumers but Apple specifically targets students and teenagers.
Apple Marketing Analysis
This document provides an overview and analysis of Apple's business strategies and product launches over time. It summarizes Apple's growth under Steve Jobs' leadership through revolutionary products like the Mac, iPod, iPhone, and iPad. It then analyzes Apple's financial performance, marketing strategies, competition, and strategies for individual product launches. Key aspects of Apple's success included innovation, design, excellent customer experience, and adapting its targeting as technologies and customer needs changed over time. For new products like the iPad and Apple Watch, Apple had to convince customers of each product's utility beyond existing Apple devices.
Iphone Brand Audit 2
The document is a brand audit report of the Apple iPhone that analyzes the brand's equity. The key findings are:
1. The iPhone has high brand awareness due to strong brand recognition and recall among consumers. Consumers are very familiar with the iPhone's functions and capabilities.
2. The iPhone has positive brand associations like ease of use and innovativeness. However, poor battery life is a common negative association. Current users and non-users differ in their evaluations of some attributes.
3. The iPhone's brand image is considered strong overall, but differences exist between users and non-users in their perceptions of what makes the iPhone unique.
Apple's marketing mix
Apple uses a 7P marketing mix strategy that focuses on premium products, selective distribution through Apple stores and authorized retailers, and premium pricing. Promotion emphasizes advertising, personal selling, and public relations. Apple aims to provide a superior customer experience through knowledgeable employees and a focus on customer service. Processes prioritize customers and simplify product delivery through Apple's supply chain and retail operations. Physical stores and products emphasize minimalist white designs.
Apple i phone marketing plan
The document provides an iPhone marketing plan with the following key points:
1. It outlines Apple's history and introduces their plan to launch the iPhone in 2007 as a smartphone combining internet, music, and video capabilities.
2. A situational analysis examines political, economic, social, technological, environmental, and competitive factors impacting the iPhone launch.
3. A SWOT analysis identifies strengths like innovation and brand awareness, and weaknesses like price and interface challenges. Opportunities include expanding markets, and threats include competition.
4. The marketing strategy outlines the product, price, placement, and promotion mix for a global iPhone rollout and advertising campaign. Marketing research targets different age groups.
Online Marketing Strategy Iphone
The document discusses an online marketing strategy for the iPhone. It summarizes that half of iPhone users are under age 30 and most had previous experience with Apple products and are technically sophisticated. It identifies online communities that discuss the iPhone and issues they raise. The proposed strategy recommends that Apple break its silence, improve site usability, reach key audiences, and understand social media to better engage the iPhone community. Challenges to implementing this strategy include internal resource constraints and a lack of metrics to measure return on investment.
Apple inc strategic management
Apple Inc. was founded in 1976 by Steve Jobs and Steve Wozniak. It is headquartered in Cupertino, California and currently has Tim Cook as its CEO. Apple designs and sells consumer electronics like the Mac, iPhone, iPad and Apple Watch. It also offers digital content stores and cloud services. Apple's mission is to design the best personal computing products in the world and lead revolutions in music and mobile phones. It differentiates itself through unique features, premium pricing, high customer service and rapid innovation. While Apple has many strengths like its brand, innovation and financial strength, it also faces threats from competition and potential infringement issues.
Apple's iPhone market segmentation
Apple segments the iPhone market into three groups. The first segment consists of loyal Apple customers, including fans of other Apple products, who are willing to pay higher prices. The second segment is oriented towards the iPhone's technical features and novel design. The third segment purchases iPhones for social acceptance and status. The first group of loyal customers is Apple's primary customer segment.
Apple marketing strategy
Apple is a global technology company headquartered in Cupertino, California. It designs, develops, and sells consumer electronics, computer software, and online services. Some of Apple's major products include the iPhone, iPad, Mac computers, Apple Watch, Apple TV, and iTunes. Tim Cook currently serves as CEO. In 2017, Apple reported $229 billion in revenue and $48 billion in profits. Apple's main competitors are Samsung, Amazon, Microsoft, and Google. The company's vision is to be the global leader in the consumer electronics industry. Apple focuses on innovative hardware, software, and services, unique design, and creating an excellent customer experience through its products and services.
Apple inc
This document provides an overview and agenda for Apple Inc. It discusses the company's revenue, competitors in various industries like personal computers, smartphones and mobile payments. It also outlines Apple's main products like iPhone, iPad, Mac computers and iPod. The document details Apple's mission to bring innovative products to market and its vision to be the most innovative company in the world. It notes some of Apple's awards and achievements in recent years for best computer, tablet and mobile phone brand.
Global market scenerio - Apple Inc.
Apple Inc. has successfully expanded globally through strategies like outsourcing production to lower costs. It operates in regions like the Americas, Europe, Japan, and Asia Pacific. While facing sociocultural differences abroad, Apple conducts research to understand foreign markets. The company focuses on intuitive design and minimalist advertising that shows customers enjoying products rather than listing specifications. Known for premium pricing of items like the iPhone and MacBook, Apple promotes through stores, discounts, and emphasis on customer service.
Iphone6 finalppt
1. Apple launched the iPhone 6 and 6 Plus to cater to the growing market for larger-screen smartphones and compete with competitors producing phones with large screens.
2. The iPhone 6 has a 4.7-inch display while the 6 Plus has a 5.5-inch display, both running iOS 8 and featuring improved cameras and sensors.
3. Apple analyzed demand, costs, sales potential and profitability before developing prototypes and marketing the iPhone 6 line globally with the goal of increasing market share.
Marketing Mix of Apple Inc.
Apple Inc. is an American multinational
technology company headquartered in
Cupertino, California, that designs,
develops, and sells consumer electronics,
computer software, and online services.
It’s hardware products include the iPhone
smartphone, the iPad tablet computer, the
Mac personal computer, the iPod portable media player, and
the Apple Watch smartwatch. Apple's consumer software
includes the OS X and iOS operating systems, the iTunes media
player, the Safari web browser, and the iLife and iWork
creativity and productivity suites. Its online services include the
iTunes Store, the iOS App Store and Mac App Store, and iCloud.
Assessment of Apple's (sustainable?) competitive position / competitive advan...
The document assesses Apple's competitive position in the global smartphone market using the VRIO framework. It finds that Apple's strong brand name and marketing strategy give it a sustained competitive advantage. Another advantage is Apple's integrated product portfolio across devices like the iPhone, iPad and Macs, which creates switching costs for customers. However, while Apple pioneered integrated services across devices, competitors like Google are now offering similar services. The document also finds that Apple's research and development capabilities are on par with competitors like Samsung and HTC. Overall, Apple still has advantages, but faces pressure to innovate further to maintain its leading position against improving competitors.
Apple
The document discusses Apple's pricing strategy, noting that Apple positions itself as a premium brand and does not try to compete directly on price with PCs. It explains that dropping prices could diminish Apple's profits and brand reputation. The document also examines factors like price elasticity and Apple's ability to weather downturns given its large cash reserves, concluding that Apple takes a considered approach to pricing based on maintaining its brand image and profitability over time.
Strategic Analysis Of Apple Inc Nilesh Mashru
American multinational technology company Apple Inc. was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne and is headquartered in California, designing and selling consumer electronics like the iPhone, iPad, and Mac computers. Apple has experienced tremendous growth, becoming the world's largest publicly traded company, generating $108 billion in revenue in 2011 with over 60,000 employees globally. The company faces intense competition in the dynamic technology industry from companies like Microsoft and faces challenges of maintaining innovation and market leadership.
Apple Case Study
The document discusses Apple's iPod business and various strategies proposed by Team A to help Apple maintain dominance in the MP3 market. It outlines Apple's iPod history and success. It then proposes strategies like allowing customization, a trade-in program, co-branding with Gucci, expanding their target demographic, and creating an iClub membership program to engage customers.
Apple Inc Marketing Mix
The document discusses Apple Inc., a company that sold over 33 million phones, 14 million tablets, and 4.6 million computers in the last quarter of 2013. It summarizes Apple's products such as the MacBook, iMac, iPad, iPhone, and iPod Touch. It also discusses Apple's pricing strategy of price skimming and dual pricing in the US. The document notes Apple sells its products through online stores, Apple stores, carriers, and authorized retailers and resellers.
Pricing of Apple iPhone
This document discusses pricing strategies for the iPhone in India. It begins with background on Apple's current market share in India. It then outlines various pricing strategies like value-based pricing and cost-based pricing. The document performs conjoint and discrete choice analyses on customer survey data to determine the optimal price point for the iPhone to maximize market share and revenue in India. Based on the analyses, the document recommends an iPhone price of Rs. 29,886 to gain a 13.37% market share.
Marketing strategy of an Apple iphone ...!!
This document discusses Apple's failure in the Indian smartphone market and strategies to capture that market. It provides company information on Apple and sales data. It then analyzes why the iPhone failed in India, including high pricing, lack of promotion and distribution issues. A SWOT analysis identifies strengths like brand recognition but also weaknesses like limited distribution. The document proposes strategies like expanding distribution networks, lowering prices while maintaining quality, and partnering with e-commerce companies to help Apple succeed in the Indian market.
More Related Content
What's hot
Apple marketing strategy
1) The iPhone was released by Apple in June 2007 and was marketed as innovative cell phone that could also function as an iPod and to access the internet.
2) Apple's marketing strategy involved brief television commercials and press releases promoting the iPhone's features to generate hype before its release.
3) On its website, Apple focuses on promoting the thousands of apps available for the iPhone to attract users and generate ongoing revenue from app purchases.
Apple case study analysis
Here are a few implications of a company culture like Steve Jobs' quote suggests:
- It promotes innovation and pushing boundaries. By developing new products/services that customers may not realize they want yet, it can lead to the creation of entirely new categories that transform industries. However, it also risks developing solutions looking for problems.
- It assumes the company knows customers' needs/wants better than customers themselves. This type of attitude could come across as arrogant if new offerings don't truly solve problems or resonate with customers. Effective market research is still important.
- It may lead to products that change customer behaviors dramatically. Things like the iPhone or iPad that create entirely new behaviors, but customers may be initially skeptical of a new
Marketing mix of dell and apple
This document provides an overview of the marketing mix strategies of Dell and Apple. It discusses Dell and Apple's products, pricing, placement, and promotion strategies. It also analyzes each company's target markets, competitors, history, vision/mission statements, and provides a SWOT analysis for both Dell and Apple. Key points include Dell focusing on customizable PCs at lower prices while Apple offers fewer options at higher premium prices. Both companies target businesses and consumers but Apple specifically targets students and teenagers.
Apple Marketing Analysis
This document provides an overview and analysis of Apple's business strategies and product launches over time. It summarizes Apple's growth under Steve Jobs' leadership through revolutionary products like the Mac, iPod, iPhone, and iPad. It then analyzes Apple's financial performance, marketing strategies, competition, and strategies for individual product launches. Key aspects of Apple's success included innovation, design, excellent customer experience, and adapting its targeting as technologies and customer needs changed over time. For new products like the iPad and Apple Watch, Apple had to convince customers of each product's utility beyond existing Apple devices.
Iphone Brand Audit 2
The document is a brand audit report of the Apple iPhone that analyzes the brand's equity. The key findings are:
1. The iPhone has high brand awareness due to strong brand recognition and recall among consumers. Consumers are very familiar with the iPhone's functions and capabilities.
2. The iPhone has positive brand associations like ease of use and innovativeness. However, poor battery life is a common negative association. Current users and non-users differ in their evaluations of some attributes.
3. The iPhone's brand image is considered strong overall, but differences exist between users and non-users in their perceptions of what makes the iPhone unique.
Apple's marketing mix
Apple uses a 7P marketing mix strategy that focuses on premium products, selective distribution through Apple stores and authorized retailers, and premium pricing. Promotion emphasizes advertising, personal selling, and public relations. Apple aims to provide a superior customer experience through knowledgeable employees and a focus on customer service. Processes prioritize customers and simplify product delivery through Apple's supply chain and retail operations. Physical stores and products emphasize minimalist white designs.
Apple i phone marketing plan
The document provides an iPhone marketing plan with the following key points:
1. It outlines Apple's history and introduces their plan to launch the iPhone in 2007 as a smartphone combining internet, music, and video capabilities.
2. A situational analysis examines political, economic, social, technological, environmental, and competitive factors impacting the iPhone launch.
3. A SWOT analysis identifies strengths like innovation and brand awareness, and weaknesses like price and interface challenges. Opportunities include expanding markets, and threats include competition.
4. The marketing strategy outlines the product, price, placement, and promotion mix for a global iPhone rollout and advertising campaign. Marketing research targets different age groups.
Online Marketing Strategy Iphone
The document discusses an online marketing strategy for the iPhone. It summarizes that half of iPhone users are under age 30 and most had previous experience with Apple products and are technically sophisticated. It identifies online communities that discuss the iPhone and issues they raise. The proposed strategy recommends that Apple break its silence, improve site usability, reach key audiences, and understand social media to better engage the iPhone community. Challenges to implementing this strategy include internal resource constraints and a lack of metrics to measure return on investment.
Apple inc strategic management
Apple Inc. was founded in 1976 by Steve Jobs and Steve Wozniak. It is headquartered in Cupertino, California and currently has Tim Cook as its CEO. Apple designs and sells consumer electronics like the Mac, iPhone, iPad and Apple Watch. It also offers digital content stores and cloud services. Apple's mission is to design the best personal computing products in the world and lead revolutions in music and mobile phones. It differentiates itself through unique features, premium pricing, high customer service and rapid innovation. While Apple has many strengths like its brand, innovation and financial strength, it also faces threats from competition and potential infringement issues.
Apple's iPhone market segmentation
Apple segments the iPhone market into three groups. The first segment consists of loyal Apple customers, including fans of other Apple products, who are willing to pay higher prices. The second segment is oriented towards the iPhone's technical features and novel design. The third segment purchases iPhones for social acceptance and status. The first group of loyal customers is Apple's primary customer segment.
Apple marketing strategy
Apple is a global technology company headquartered in Cupertino, California. It designs, develops, and sells consumer electronics, computer software, and online services. Some of Apple's major products include the iPhone, iPad, Mac computers, Apple Watch, Apple TV, and iTunes. Tim Cook currently serves as CEO. In 2017, Apple reported $229 billion in revenue and $48 billion in profits. Apple's main competitors are Samsung, Amazon, Microsoft, and Google. The company's vision is to be the global leader in the consumer electronics industry. Apple focuses on innovative hardware, software, and services, unique design, and creating an excellent customer experience through its products and services.
Apple inc
This document provides an overview and agenda for Apple Inc. It discusses the company's revenue, competitors in various industries like personal computers, smartphones and mobile payments. It also outlines Apple's main products like iPhone, iPad, Mac computers and iPod. The document details Apple's mission to bring innovative products to market and its vision to be the most innovative company in the world. It notes some of Apple's awards and achievements in recent years for best computer, tablet and mobile phone brand.
Global market scenerio - Apple Inc.
Apple Inc. has successfully expanded globally through strategies like outsourcing production to lower costs. It operates in regions like the Americas, Europe, Japan, and Asia Pacific. While facing sociocultural differences abroad, Apple conducts research to understand foreign markets. The company focuses on intuitive design and minimalist advertising that shows customers enjoying products rather than listing specifications. Known for premium pricing of items like the iPhone and MacBook, Apple promotes through stores, discounts, and emphasis on customer service.
Iphone6 finalppt
1. Apple launched the iPhone 6 and 6 Plus to cater to the growing market for larger-screen smartphones and compete with competitors producing phones with large screens.
2. The iPhone 6 has a 4.7-inch display while the 6 Plus has a 5.5-inch display, both running iOS 8 and featuring improved cameras and sensors.
3. Apple analyzed demand, costs, sales potential and profitability before developing prototypes and marketing the iPhone 6 line globally with the goal of increasing market share.
Marketing Mix of Apple Inc.
Apple Inc. is an American multinational
technology company headquartered in
Cupertino, California, that designs,
develops, and sells consumer electronics,
computer software, and online services.
It’s hardware products include the iPhone
smartphone, the iPad tablet computer, the
Mac personal computer, the iPod portable media player, and
the Apple Watch smartwatch. Apple's consumer software
includes the OS X and iOS operating systems, the iTunes media
player, the Safari web browser, and the iLife and iWork
creativity and productivity suites. Its online services include the
iTunes Store, the iOS App Store and Mac App Store, and iCloud.
Assessment of Apple's (sustainable?) competitive position / competitive advan...
The document assesses Apple's competitive position in the global smartphone market using the VRIO framework. It finds that Apple's strong brand name and marketing strategy give it a sustained competitive advantage. Another advantage is Apple's integrated product portfolio across devices like the iPhone, iPad and Macs, which creates switching costs for customers. However, while Apple pioneered integrated services across devices, competitors like Google are now offering similar services. The document also finds that Apple's research and development capabilities are on par with competitors like Samsung and HTC. Overall, Apple still has advantages, but faces pressure to innovate further to maintain its leading position against improving competitors.
Apple
The document discusses Apple's pricing strategy, noting that Apple positions itself as a premium brand and does not try to compete directly on price with PCs. It explains that dropping prices could diminish Apple's profits and brand reputation. The document also examines factors like price elasticity and Apple's ability to weather downturns given its large cash reserves, concluding that Apple takes a considered approach to pricing based on maintaining its brand image and profitability over time.
Strategic Analysis Of Apple Inc Nilesh Mashru
American multinational technology company Apple Inc. was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne and is headquartered in California, designing and selling consumer electronics like the iPhone, iPad, and Mac computers. Apple has experienced tremendous growth, becoming the world's largest publicly traded company, generating $108 billion in revenue in 2011 with over 60,000 employees globally. The company faces intense competition in the dynamic technology industry from companies like Microsoft and faces challenges of maintaining innovation and market leadership.
Apple Case Study
The document discusses Apple's iPod business and various strategies proposed by Team A to help Apple maintain dominance in the MP3 market. It outlines Apple's iPod history and success. It then proposes strategies like allowing customization, a trade-in program, co-branding with Gucci, expanding their target demographic, and creating an iClub membership program to engage customers.
Apple Inc Marketing Mix
The document discusses Apple Inc., a company that sold over 33 million phones, 14 million tablets, and 4.6 million computers in the last quarter of 2013. It summarizes Apple's products such as the MacBook, iMac, iPad, iPhone, and iPod Touch. It also discusses Apple's pricing strategy of price skimming and dual pricing in the US. The document notes Apple sells its products through online stores, Apple stores, carriers, and authorized retailers and resellers.
What's hot (20)
Assessment of Apple's (sustainable?) competitive position / competitive advan...
Assessment of Apple's (sustainable?) competitive position / competitive advan...
Similar to Apple iPhone SE pricing
Pricing of Apple iPhone
This document discusses pricing strategies for the iPhone in India. It begins with background on Apple's current market share in India. It then outlines various pricing strategies like value-based pricing and cost-based pricing. The document performs conjoint and discrete choice analyses on customer survey data to determine the optimal price point for the iPhone to maximize market share and revenue in India. Based on the analyses, the document recommends an iPhone price of Rs. 29,886 to gain a 13.37% market share.
Marketing strategy of an Apple iphone ...!!
This document discusses Apple's failure in the Indian smartphone market and strategies to capture that market. It provides company information on Apple and sales data. It then analyzes why the iPhone failed in India, including high pricing, lack of promotion and distribution issues. A SWOT analysis identifies strengths like brand recognition but also weaknesses like limited distribution. The document proposes strategies like expanding distribution networks, lowering prices while maintaining quality, and partnering with e-commerce companies to help Apple succeed in the Indian market.
Market Research on Apple
This is a marketing research on Apple tackling the root causes of the recent decline of sales of Apple's iPhone.
BCG matrix analysis of Apple inc.
This document provides a BCG matrix analysis of four Apple products: iPhone, MacBook, iPod, and Apple TV. The analysis examines each product's 2014 market share and growth rate to determine their position in the BCG matrix. The iPhone is classified as a star due to its high market share (15.4%) and growth rate (27%). The MacBook is a cash cow with a large market share (9.3%) but low growth (2%). The iPod is labeled a dog with declining market share (5%) and growth (-5%). Apple TV is a question mark with low market share (1.05%) but high growth (17%). The report recommends growth, maintain, harvest, and divest
Marketing Analytics Research Sales Presentation
Marketing Analytics Inc. can help address Nokia's business challenges through proven solutions like Marketing Mix Modeling and Price & Promotion Analysis. They have decades of experience modeling thousands of products across industries and countries. A next step would be for Nokia and Marketing Analytics to execute a Master Service Agreement to begin an engagement.
Corporate communication
This document discusses corporate communication and marketing strategies for Apple and its iPhone product. It analyzes the benefits of adopting a marketing orientation, including adaptability, product efficiency, and alignment with customer needs. It then outlines Apple's 7Ps marketing mix for the iPhone, covering product features, pricing strategy, promotion tactics, distribution channels, people, processes, and physical evidence. Finally, it proposes integrating a 6Cs model into corporate communication to improve context, clarity, cooperation, control, communication, and building community.
Introduction to business project 1 (business proposal)
ECO-mobile SDN BHD is a newly established Malaysian company that manufactures and distributes eco-friendly phone accessories. The company is located in Bukit Bintang, Kuala Lumpur, a popular shopping and entertainment area. ECO-mobile aims to target teenagers and families with its products. It plans to utilize a partnership structure and hire various supervisors and staff. ECO-mobile expects sales to increase each year from RM251,100 in year 1 to RM298,000 in year 3 as it establishes itself in the market. The company will focus on quality products and customer feedback to differentiate itself from competitors in the phone accessories industry.
MBA assignment , business model canvas report on apple inc.
This document analyzes Apple's business model canvas. It discusses Apple's key partners who provide manufacturing, assembly, and distribution. Apple creates value through innovative technology products and customer service in their stores. Apple's main revenue comes from iPhone sales followed by Macs and iPads. The key resources are employees, physical assets, and intellectual property.
Price
The document discusses the brand value chain, which is a structured approach to assess sources and outcomes of brand equity and how marketing activities create brand value. It outlines various stages in the chain from marketing program investments to customer mindset to market performance and shareholder value. Diagrams show how different elements like product, communication, trade and employees can impact awareness, associations, attitudes and attachment at the customer mindset stage.
Samsung
Samsung has grown from a small export business to one of the world's leading electronics companies. The document provides a history of Samsung and an overview of its business, including its vision, mission statements, and SWOT analysis. It also analyzes Samsung's position in the smartphone market and provides recommendations for its strategy going forward, such as developing its own software platform and targeting emerging low-cost smartphone markets.
Marketing Plan Presentation: the Apple iLearn
The document summarizes a marketing plan by Apple to introduce the iLearn netbook targeted at tweens. It discusses conducting a SWOT analysis, segmenting the tween market and selecting tweens ages 9-13 from middle-upper income families as the target segment. The plan is to position the iLearn as a customizable, educational product and implement an advertising campaign using TV, internet and magazines. Sales goals of $3.3 billion annually with 25% market share are set along with 10% annual marketing budget. Progress will be monitored through monthly analyst meetings.
Running Head Price Marketing Strategy3Price Mar.docx
Running Head: Price Marketing Strategy
3
Price Marketing Strategy
Part 1
iPhone has the recorded the largest number of sales in recent research about cellular devices with more than 421 million units sold until now. For the new iPhone, users will be paying $ 199, $ 299 and $ 399 for 16GB, 32GB and 64GB iPhones respectively. The iPhone has Microsoft and Samsung Note as direct competitors. The iPod, iPad and the iWatch pose as indirect competitors because they have been developed to serve almost the same purpose though produced by the same company. The iPhone product was priced from the ultimate cost of manufacture that the Apple Company incurred during production.
When the iPhone leaves the manufacturer, retail prices are regulated by the manufacturer to avoid competition between retailers. I think the iPhone manufactures have made use of the status quo price strategy. Before any company sets out to price a new product, a research is carried out in that the company goes out and gathers the view of the public on what price they think they would buy the product at. From this research, the company then settles on a fair price that they believe the public would be comfortable with and this brings about the pricing strategy of ‘status quo’. However, the status quo pricing strategy is made more effective in the different product of iPhone. For instance the 5C is considered less expensive compared to 5S and thus customers would be willing to be more for 5s than 5c this means that status quo pricing strategy had worked (Know your mobile 2014).
Part 2
Little has been known about the upcoming Apple Watch pricing and the fact is that many people have made an assumption that the new edition is a sports version which would retail at $349. (Know your mobile 2014). Samsung Galaxy has also designed a smart watch that is relatively cheaper that iWatch and because of its competitive nature, most users might settle for the Galaxy watch and not the iWatch (Apple iWatch preview 2014). The Samsung Galaxy has proven to be the largest competitor for iPhone and as Apple continues to unveil new and breathtaking products so does Samsung Galaxy.
For the pricing strategy, Apple has developed the iWatch not only for business people but rather the company has designed the watch in a way that anyone from any age group, profession and taste can use the watch efficiently. The company has used a retail strategy that is defined as MAP also known as ‘Minimum advertised price.' For this policy, the company through the help of retailers has ensured pricing policies are set to prohibit retailers from selling the watch above a certain price (7 key strategies to learn from Apple 2014). All Apple products including the iWatch comes with a limited one year warranty and 90-day technical support that makes it attractive for the public to purchase the watch. The watch is so advanced according to research that it can be quickly produced thus ensuring that the sale of th ...
Online sales strategy of mobile phone brands
Sales and Marketing Strategy of Business, Digital Marketing, Compare 4 mobile brands sales strategy, Online sales strategy
Measuring customer experience with social media.jan15
The everyday experience and touches of customers to your brand constitutes a significant business driver. This study demonstrates how a special metric of this customer-experience, the SEI, can be used in predictive models to measure, monetize and derive significant insights into how your customers define your brand
580 t gp_general_light_ani
Topic: Before launching a product in the market, what should a producer do? Suggest some solutions to make products best-selling and always stay ahead in today's competitive market. Give an example of the product which is famous and always best-selling.
Marketing mix and stretegy apple iphone
Apple's marketing mix for the iPhone focuses on the 4Ps of product, price, place, and promotion. For product, the iPhone offers intuitive touchscreen technology, apps, and regular software updates. Price follows a premium strategy. Place involves worldwide distribution through Apple retail stores, online stores, and third-party retailers. Promotion utilizes emotional ads focusing on simplicity and innovation, as well as sponsorship and public relations. Apple spends over $1 billion annually on advertising to build brand awareness and loyalty for the iPhone.
Apple Inc. Case Study.
It is related to apple Inc. Vision & Mission Statement:
There are no official or written statements of vision or mission on apple website but different statements of CEO or press release may be the vision or mission of Apple. There is no specific area for vision and mission as there are no clarifications about the vision and mission.
VISION STATEMENT : (Future positon ideas)
We strive to provide users of Apple products the best experiences possible though innovative product designs and software
MISSION STATEMENT:
Not all market shares are equal, and Apple has never been about the most; we are about being the best.
We believe that we are on the face of the earth to make great products and that’s not changing.
We are constantly focusing on innovating.
We believe in the simple not the complex. (only selected initial 3 statement by Tim)SWOT ANALYSIS:
STRENGTHS:
Safety of personal data.
Pioneer in the personal desktop computer.
Max market capitalization.
High performance production line with products like iphone, ipad, ipd, mac computer.
WEAKNESS:
15% global market show.
Significantly expensive.
Not compatible with many software and windows machine
Late production of Larger screen in smart phone.
OPPERTUNITIES:
Apple pays finger prints
In-house credit system
Product diversification
Formation of strategic partnerships
THREATS
Patent infringement
Reverse packaging
Quality problems with negative effects on sales and Apple brand image
Intense competition like Samsung, Lenovo, Chinese companies in smart phone. Dell, Sony and Toshiba in PCs.
Rising popularity of Google Android may affect its market share.
IMD-Case Analysis-Apple Inc. 2008
This document provides an analysis of Apple Inc. in 2008. It begins with an overview of Apple's business evolution and product line expansion from the 1970s to 2000s. It then examines Apple's competitive positioning using Porter's Five Forces model and SWOT analysis. Key problems identified include deteriorating market share and strong downward pricing pressure. The document analyzes Apple's marketing strategy, business model, and retail store performance. It concludes with recommendations to help Apple maintain its leading industry position.
Sony presenttion !
This document provides an overview of Sony Corporation, including its products, mission and vision, benefits, objectives, marketing mix, differentiation, competitors, SWOT analysis, and case studies. Sony is a large multinational technology company known for electronics, gaming, and entertainment. The summary highlights Sony's focus on innovation, quality products, research and development, and adapting to changing consumer markets.
Product optimization.ppt
The document discusses product optimization, which involves making minor adjustments to existing products to make them more desirable and increase marketing metrics. It describes how companies conduct product testing and use evolutionary algorithms to optimize attributes. The goal of optimization is to develop products that meet customer needs and solve their problems, thereby increasing success rates. The document provides tips for companies on defining experiments, embracing data, and separating new from returning visitors when optimizing products.
Similar to Apple iPhone SE pricing (20)
Introduction to business project 1 (business proposal)
Introduction to business project 1 (business proposal)
MBA assignment , business model canvas report on apple inc.
MBA assignment , business model canvas report on apple inc.
Running Head Price Marketing Strategy3Price Mar.docx
Running Head Price Marketing Strategy3Price Mar.docx
Measuring customer experience with social media.jan15
Measuring customer experience with social media.jan15
More from Dattatreya Biswas
Dattatreya biswas
Dattatreya Biswas has a PGDBA from IIM Calcutta with a 7.7 CGPA and a B.E. in Computer Science Engineering from PESIT Bangalore South with 71%. He has internship experience at McKinsey Knowledge Centre working on projects in telecom digital and operations forecasting. He also has work experience as a Service Delivery Consultant at Hewlett Packard working on network fault management. He has extensive experience with analytics projects covering topics such as credit risk fraud detection, Apple pricing strategy, bank marketing, startup success prediction, Brexit sentiment analysis, and spam detection. He is proficient in tools including R, SAS, Python, SQL, C, HTML, Table
Enabling Spam filtering
This document summarizes research on developing a spam filtering system for SMS messages on mobile devices. The researchers preprocessed a dataset of SMS messages, extracting features like word counts and frequencies. They applied logistic regression and gradient boosting models, achieving up to 98% accuracy. Significant features for detecting spam included words like "win", "urgent", and message length. Incorporating interaction terms further improved model performance. The system aims to minimize incorrectly flagging legitimate messages as spam.
Dattatreya biswas
Dattatreya Biswas has a Post Graduate Diploma in Business Analytics from IIM Calcutta with a CGPA of 7.66. He has work experience as a Service Delivery Consultant at Hewlett Packard in Bangalore where he developed scripts to automate server upkeep. His analytics projects include cuisine prediction, evaluating Apple's pricing in India, analyzing bank customer profiles, and assessing startup success factors. He is proficient in R, Python, SQL, Tableau, and Hadoop/Spark and has taken online courses in marketing analytics, financial risk management, and more.
Stanford SQL certification
This document is a Statement of Accomplishment from Stanford University certifying that Dattatreya Biswas successfully completed an online course in SQL. It was issued by Professor Jennifer Widom on June 19, 2016. However, it does not confer any Stanford credits, grades, or degrees and only verifies completion of the online course, not enrollment as a Stanford student.
What's cooking
'What's Cooking ?' -Kaggle competition.
Web crawled Indian ingredients using python crawler.
Applied classifiers such as Gradient Boosted Trees (XGBoost), Random Forest, Naive Bayes and modified Naive Bayes using R on both the Kaggle dataset.
Bank marketing
This document summarizes an analysis of customer data from a Portuguese bank during its 2008-2010 marketing campaign. Key findings include:
- K-means clustering identified 5 distinct customer profiles that responded differently to the campaign.
- Factors like job type, marital status, age, education level, previous customer interactions impacted customer response rates across clusters.
- Targeting administrators, married individuals aged 25-42 with university degrees who previously used safety deposit boxes saw the most success.
- Cellular marketing methods worked best for reaching the most responsive customer profiles during the economic crisis period.
More from Dattatreya Biswas (6)
Recently uploaded
Introduction of Cybersecurity with OSS at Code Europe 2024
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Fueling AI with Great Data with Airbyte Webinar
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Programming Foundation Models with DSPy - Meetup Slides
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Digital Marketing Trends in 2024 | Guide for Staying Ahead
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Taking AI to the Next Level in Manufacturing.pdf
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Skybuffer SAM4U tool for SAP license adoption
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Azure API Management to expose backend services securely
How to use Azure API Management to expose backend service securely
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdf
When it comes to unit testing in the .NET ecosystem, developers have a wide range of options available. Among the most popular choices are NUnit, XUnit, and MSTest. These unit testing frameworks provide essential tools and features to help ensure the quality and reliability of code. However, understanding the differences between these frameworks is crucial for selecting the most suitable one for your projects.
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Recently uploaded (20)
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Azure API Management to expose backend services securely
Azure API Management to expose backend services securely
Deep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStr
Deep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStr
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdf
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdf
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Apple iPhone SE pricing
- 2. Contents 01 Old Story Where does Apple stand now ? 02 Pricing Strategies Various strategies 03 Data Analysis Conjoint and discrete analysis 04 Optimal Price Our recommendation
- 3. Old Story ▪ Apple had a market share of 16.1% worldwide in 2015. ▪ Smartphone shipments in India crossed the 100 million mark in 2015. ▪ With Samsung having a greater foothold in the market with 26.8% followed by Micromax with 14.1% and Sony with 3.5%. ▪ There has been a decline in the YOY growth in smartphones in North America and China. ▪ Hence India, Philippines has become an important market for Apple’s growth.
- 4. Market Share Current market share of Apple, Samsung and Sony in India
- 6. Why Pricing The need for pricing a product or a service 1
- 7. Pricing strategies are used to sell a product or a service and try and maximize the profitability. It helps consumers to have an image of the standards the firm has to offer through their products, creating firms to have an exceptional reputation in the market.
- 8. Pricing Strategies Various strategies for pricing 2
- 9. Cost is a matter of fact, price is a matter of policy. - Unknown
- 10. Strategies The following are the various ways of pricing 1. Value-based pricing - Price the product based on customers perceived value of the product. This is extremely beneficial for pricing a new product preventing overpricing and underpricing.
- 11. Value - based process Customers Value Price Cost Product
- 12. Strategies contd.. 2. Cost-based pricing – Product price is determined by adding a markup to a product’s unit cost(COGS). The markup price is expected to provide an acceptable return to the manufacturer. This works best when a business is in need of short term finance.
- 13. Cost - based process Product Cost Price Value Customers
- 14. Data Analysis Conjoint and Discrete analysis 3
- 15. Data Set A total of 22 questions were asked and received 112 responses. We performed conjoint analysis to obtained the customer perceived value for the iPhone SE smartphone. This helped us to calculate the market share. We found brand equity and price elasticity from Discrete choice.
- 16. Questionnaire
- 23. Conjoint - Utility score 2.68 Apple iPhone 0.06% Sony Xperia 2.94 4.4% 3.05 24.8% Samsung
- 24. We need to set lower price to increase utility score!! Apple iPhone
- 25. Discrete Choice - Brand Equity and Price Sensitivity 4.87 Apple iPhone -0.013 Sony Xperia 2.96 -0.012 3.12 -0.010 Samsung
- 26. Discrete Choice - Revenue Maximization
- 28. Apple iPhone SE 13.37% 14,573,300 ₹ 29,886₹ Apple iPhone SE 9.12% 9,940,800 ₹ 31,000₹
- 29. ₹ 34,500 That’s a lot of money If we are focusing only on revenue and profit 25591X profit 1.68% market share
- 30. THANK YOU! By: Ayan Sengupta Dattatreya Biswas