Apple Products that Brought Revolution in the Field of Technologykunwarpal solanki
Apple Inc. is a name in the tech world that even a child knows and why not, the innovations in technology that Apple has introduced have embedded Apple’s name in history in golden words.
The presentation I give to folks just learning about iPods. I show the current versions, how to fill your iPod with content, and some of the accessories you can get.
This is the presentation I gave at ICTEV09 at Melbourne Grammar, Victoria Australia.
If you are using iPods in the classroom you may like to view this slideshow.
Apple Products that Brought Revolution in the Field of Technologykunwarpal solanki
Apple Inc. is a name in the tech world that even a child knows and why not, the innovations in technology that Apple has introduced have embedded Apple’s name in history in golden words.
The presentation I give to folks just learning about iPods. I show the current versions, how to fill your iPod with content, and some of the accessories you can get.
This is the presentation I gave at ICTEV09 at Melbourne Grammar, Victoria Australia.
If you are using iPods in the classroom you may like to view this slideshow.
Presentation slides from the 2009 PETE&C. Content for the slides was taken from techcrunch.com, apple.com, wikipedia and the Apple Learning Interchange. Credit to Karen Thompson, Ted Scalzo, Joanna Seymour, Andy Crozier, Katie Morrow, Mike Amante and Ross Abels for the ALI collection.
Market Position AnalysisBy Melissa CabaAs a market leader it .docxinfantsuk
Market Position Analysis
By: Melissa Caba
As a market leader it could be a leader by brand name, firm or by a distinct product in which a company has the largest total sales percentage in total revenue. The market leader regularly dominates in the industry when in comparison to its competitors. As a market leader some areas that are distinguished are customer loyalty, distribution coverage, and image, perceived as well has high a better product value, product pricing, the organizations net profit ad expenditures.
In order to be a market leader the company needs to demonstrate innovation and be revolutionary in that industry. The market leader objective is the expansion of the company’s total market by continuously having a new customer base. Having a defense strategy as a market leader would assist in any obstacles that could cause any threats to the market leader position of the company. The market leader also needs to maintain and protect their product market share. Being able to attain and continuously maintain and or increase the market share of their product is another objective of a market leader. Examples of some company’s who are market leader: Coco-Cola (soft drinks), McDonald’s (fast food), Caterpillar (large construction equipment), Kodak (photographic film), Wal-Mart (retailing), and Boeing (aircraft).
Apple iPod the product that I will talk about will be Apple’s iPod. First, I will list down what are the available products. The reason is because I am a vivid apple user and have multiple products that they offer. Apple’s iPod and Apple iPhone are some are some of the top products sold. It has managed to stay at the top because of their unique software and design that keep consumers wanting it. Their uniqueness is in Apple’s iTunes software in which it is able to transfer music to the iPod devices. As a jukebox application, iTunes is able to store a music library on the user's computer and which can play, burn and rip music from a CD. It’s also to a lot of files like a PDA. "Now let's talk about the iPod. It's doing really well. They're... rather strong." Teehee. "We've sold over 110m to date... and you'll notice the place where the sales curve is strongest is during the holiday season... today we're going to refresh or replace EVERY single product in this lineup to get ready for this holiday season." Currently the iPod have a variety selection available. . Currently are on sale, are the iPod shuffle, iPod nano, iPod classic and the brand new iPod touch. The iPod shuffle is a digital audio player that is designed and marketed by the company Apple Inc. The purpose for this model is to create a budget model for Apple's iPod family. It was announced at the Macworld Conference & Expo on January 11, 2005, using the tagline "life is random." This model is a new design as instead of storing data on a hard disk, it has been changed. In 2007, as a preparation for the Christmas holidays of 2007, Apple launched a new color, which is red. No ...
This presentation talks about Innovation, how innovation changed the Apple Inc. & put it ahead of the competition. This also talks about leadership qualities of Sir Steve Jobs. Just great to watch. Initial introduction of Newton gives an idea how a simple fruit such as Apple has given two genius to mankind first is Sir Issac Newton & another Sir Steve Jobs. No matter, how much we talk about them & share information about them it will be always less.
Steve being one of the greatest leader IT world has ever seen.
3. Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. Established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977, by Steve Jobs, Steve Wozniak, and Ronald Wayne the company was called Apple Computer, Inc. The company's best-known hardware products include Macintosh computers, the iPod, and the iPhone. Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia and creativity software. The company operates more than 250 retail stores in nine countries, and an online store where hardware and software products are sold.
4. iPod is a brand of portable media players designed and marketed by Apple and launched on October 23, 2001. The iPod line came from Apple's "digital hub" category, when the company began creating software for the growing market of personal digital devices. As ordered by CEO Steve Jobs, Apple's hardware engineering chief Jon Rubinstein assembled a team of engineers to design the iPod line, including hardware engineers Tony Fadell and Michael Dhuey, and design engineer Jonathan Ive
6. iPod Classic previously named iPod from 2001 to 2007, portablemediaplayer first introduced in 2001, currently available in a 160 GB model.
7. iPod Nano Portable media player first introduced in 2005, currently available in 8 and 16 GB models. The newest generation has a 640x480 video camera and a FM tuner with live pause and iTunes Tagging.
8. iPod Shuffle Digital audio player first introduced in 2005, currently available in 2 and 4 GB models.
9. iPod Touch, Portable media player first introduced in September 2007. Currently available in 8, 32, and 64GB models. The 32 and 64GB Gen 3 models feature a faster processor and include voice control and an external microphone.
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11. About one out of every five teens are planning to buy a new music player in the next 12 months - of that group, 100% say an iPod.
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13. Market Size 225 million iPods sold!!! – Sept 2009 Apple's own data shows that 50 percent of new iPod sales are to new customers (didn't previously own one) The fastest growing model is the iPod Touch, which has sold over 20 million units since it was unveiled two years ago by the company.
14. Competitors Basically: none. In the last 5 years all the iPod competitors have been beaten, frustrated and ridiculed. Sony CreativeLabs iRiver Phillips Microsoft Zune Archos e.Digital RCA Cowon Samsung
15. In the last 5 years all the iPod competitors have been beaten, frustrated and ridiculed. Lets examine the facts: Until January 2009 iPod sold 200 million iPods.
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18. Segmentation Demographic : Young adults and Teenagers for both male and female, Apple iPod consists the differentiated market segmentation characterized in age, gender and desire for image and creating product desirability mainly to Middle/high class Geographic : Primarily in USA, Canada, Europe and Asia. Psychographic : People who have an enthusiasm to the technology and hobby particularly in music and/or literatures.
19. Targeting Apple iPod is aimed at young adults particularly those between the age of 12-30 People who have a passion or interest in music and/or literature This is large enough to generate revenues and profits It appeals to both males and females Targeted at the niche market creating product desirability especially in Middle/high class
20. Positioning The advertisements and commercials of iPod focused on the 'coolness' aspect as it made the viewers believe that having one would make them accepted among their peers. Analysts commented that the hype surrounding iPod was created due to its unique advertising, word of mouth publicity by the users and the look and design of the product... Since the product highly proposed at the middle to high class, therefore product will be positioned in department stores aligned with prestige products to create a strong, clear and consistent image of the product in the consumer's mind.
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22. Product Apple also offers its customers one year warranty to assure them of the quality of the product. Benefits Quality assurance Brand loyalty Repeat services, Premium Prices Apple iPod allows consumer’s to download not only their favourite music but also books and other literature which can be read and listened to. iPod can be used in your car and in other mobile settings .
23. Price Apple iPod uses cost base method to derive its prices. They add a 65% profit margin to the cost of the product to gain efficient revenue. Price and quality interactions – - In this way, price creates perception of quality. - High price attract an image of quality - This allows Apple iPod to increase its market share
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25. Below-the-line promotions – Direct methods to induce customers Offering any iPod accessory This allows the business to directly measure the success of the campaign by observing the sales rate of the promotional tool.
26. Apple iPod uses indirect distribution using intermediary organisation The intermediaries will provide functions such as: - Fragmenting bulk supplies of inventory - Give financial services to retailers - Increase ease of customer purchase Place