This “brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand
Brand and Corporate Identity Management pdfFaakor Agyekum
The training focuses on determining the difference between a brand and corporate identity. Participants are led to recognize the need for branding especially in the service industry as well as identify what can be branded. The training also discusses challenges associated with the branding of services and identifies a simple approach to branding and managing the corporate identity of a firm
Mr. Rajesh Natrajan is an experienced marketer and digital strategist with over 10 years of
experience in the digital marketing space. He has a vast knowledge of the social media
marketing space and is an expert in leveraging the power of social media to drive business
growth. Here is his presentation which he made on the day of the Vanakkam Digital Meetup - Tircy 2023
This “brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand
Brand and Corporate Identity Management pdfFaakor Agyekum
The training focuses on determining the difference between a brand and corporate identity. Participants are led to recognize the need for branding especially in the service industry as well as identify what can be branded. The training also discusses challenges associated with the branding of services and identifies a simple approach to branding and managing the corporate identity of a firm
Mr. Rajesh Natrajan is an experienced marketer and digital strategist with over 10 years of
experience in the digital marketing space. He has a vast knowledge of the social media
marketing space and is an expert in leveraging the power of social media to drive business
growth. Here is his presentation which he made on the day of the Vanakkam Digital Meetup - Tircy 2023
Hypothesis testing via Questionnaire - Impact of eWOM on online buying behaviourAkanksha Gohil
Hypothesis testing via Questionnaire - Impact of eWOM on online buying behavior. Electronic Word of mouth influences online purchase of fashion behavior.
Online marketing is highly recommended for any kind of companies nowadays. In order to start the online marketing activity, one has to understand the basic 10c's for online marketers. Also they are supposed to know the environment around the organization to act according to the changes happening.
Product mix and branding decisions,product line concept, product mix concept, example of product mix, width of product mix, length of product mix, depth of product mix,consistency of product mix, pricing of product mix, branding decisions, brand positioning, brand name selection, brand sponsorship, brand development.
[Design] Print On Demand For Beginners From A To ZLynnDoJacson
In this tutorial, you’re going to learn the step-by-step process to create your print on demand store from
start to scale (the level of success is up to you) and something related that a beginner needs.
Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants
This is one of the chapters of my new book: Beloved Brands. If you like this chapter, you can find the book on Amazon at https://lnkd.in/eF-mYPe
With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review.
Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business.
Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Definition of Social Marketing, first published in Dann, S “Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline”, Journal of Business Research (2009) doi:10.1016/j.jbusres.2009.02.013
Promotion Mix, Factors determining the promotion mix, Promotional Tools,Types of Advertisement, Sales promotion, Public Relations and Publicity, Personal Selling, Distribution, Designing Marketing Channels, Channel functions, Types of Intermediaries.
A well prepared and well -thought out presentation on the topic of Marketing and E-marketing covering topics like digital marketing over traditional marketing and goes further to explain how relevant digital marketing is in the business world today.
This is a timeline about computers' history starting at Mark 1, first electromechanical computer, going over electronic vacuum tubes, ENIAC, EDSAC, EDVAC, LEO, UNIVAC, Apple II or Apple ][, IBM PC, first Macintosh, and the different ages of computers' history.
Hypothesis testing via Questionnaire - Impact of eWOM on online buying behaviourAkanksha Gohil
Hypothesis testing via Questionnaire - Impact of eWOM on online buying behavior. Electronic Word of mouth influences online purchase of fashion behavior.
Online marketing is highly recommended for any kind of companies nowadays. In order to start the online marketing activity, one has to understand the basic 10c's for online marketers. Also they are supposed to know the environment around the organization to act according to the changes happening.
Product mix and branding decisions,product line concept, product mix concept, example of product mix, width of product mix, length of product mix, depth of product mix,consistency of product mix, pricing of product mix, branding decisions, brand positioning, brand name selection, brand sponsorship, brand development.
[Design] Print On Demand For Beginners From A To ZLynnDoJacson
In this tutorial, you’re going to learn the step-by-step process to create your print on demand store from
start to scale (the level of success is up to you) and something related that a beginner needs.
Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants
This is one of the chapters of my new book: Beloved Brands. If you like this chapter, you can find the book on Amazon at https://lnkd.in/eF-mYPe
With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review.
Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business.
Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Definition of Social Marketing, first published in Dann, S “Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline”, Journal of Business Research (2009) doi:10.1016/j.jbusres.2009.02.013
Promotion Mix, Factors determining the promotion mix, Promotional Tools,Types of Advertisement, Sales promotion, Public Relations and Publicity, Personal Selling, Distribution, Designing Marketing Channels, Channel functions, Types of Intermediaries.
A well prepared and well -thought out presentation on the topic of Marketing and E-marketing covering topics like digital marketing over traditional marketing and goes further to explain how relevant digital marketing is in the business world today.
This is a timeline about computers' history starting at Mark 1, first electromechanical computer, going over electronic vacuum tubes, ENIAC, EDSAC, EDVAC, LEO, UNIVAC, Apple II or Apple ][, IBM PC, first Macintosh, and the different ages of computers' history.
Présentation de la société Apple par rapport :
- Sa stratégie (Blue Ocean) au
- Management de Steve Jobs (de 1998 à 2011à,
- Design/ergonomie (Jonathan Ive)
- Sa stratégie de R&D
Barack Hussein Obama: 44th & current President of the United States
Born: August 4, 1961; Honolulu, Hawaii
First African American to hold office
Education: Graduate of Columbia University and Harvard Law School
Worked as: Civil rights attorney
Junior United States Senator from Iiinois
2009 Nobel Peace Prize laureate
Television Advertising campaign created for Apple
Created by: TBWA Media Arts Lab
Campaign ran from 2006 to 2009
Series of small ads of 30 seconds.
Shown in US, Canada, Australia, New Zealand, UK and Japan.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
1. iStudy
A Study on the evolution of apple Inc.
- Ajay S Nair | #1 | S3 MBA | MIIT, AYUR
2.
3. History
• Steven Wozniak and
Steven Jobs two friends,
one mind..
• Established Apple
Computers Inc.(Now
Apple Inc.) on April 1st,
1976 by Steve Jobs, Steve
Wozniak and Ronald
Wayne to sell the Apple I
personal computer kit.
9. Campaigns
• 1997 created by the Los
Angeles office
of advertising
agency TBWAChiatDay
• Used in TVC, several print
advertisements and a
number of TV promos for
Apple products.
• video
10. Campaigns (cont..)
• Featured what the company
referred to as "real people"
who had "switched" from
the Microsoft
Windows platform to the Mac
• An international television and
print ad campaign directed
users to a website where
various "myths" about the
Mac platform were
"dispelled".
• Switch ( 2002)
• http://www.youtube.com/wat
ch?v=l2-UuIEOcss - Video
11. Campaigns (cntd..)
• Ads campaigns for
ipod, comes both as TVC
and Print
• These advertising
techniques are unified by
a distinctive, consistent
style that differs
from Apple's other ads.
15. Steve Jobs
• No apple with out Steve!
• Steven Paul Jobs
– Born February 24, 1955
– Co-founder Apple
– NeXT
– Brought Pixar
16. Apple and Steve
• The apple Inc.
revolutionized the
– COMPUTER INDUSTRY
– MUSIC INDUSTRY
– MOBILE PHONE INDUSTRY
– ANIMATION INDUSTRY..
• Steve said, “In
1984, Apple introduced
the first Macintosh. It
didn’t just change Apple.
It changed the whole
computer industry.”
17. Jobs..
• Steve has been described as
brilliant, abrasive, self-centered, a perfectionist
and temperamental. He was a technologist and a
businessman, but he was also an artist and
designer.
18. iQuit
• He died on Oct. 5, 2011
from complications of
pancreatic cancer.