This document discusses Apple's iPod portable media player and its target market. It first provides background on Apple and introduces the iPod and its various models. The target market for the iPod is identified as teenagers and travelers. Various individual factors that influence consumers' perceptions and motivations are then analyzed, including perception, learning and memory, motivation and values, personality and lifestyles, and attitudes. The document concludes by recommending that Apple focus more on emotional appeals to consumers and better differentiate its iPod products in marketing.

1. Welcome Sagar Agrawal

2. Pratik GandhiAgendaIntroduction

3. Target Market

4. Role Of Individual Factors 1. Perception 2. Learning and Memory 3. Motivation and Values 4. Personality and Lifestyles 5. AttitudesConclusion/Recommendation (A Consumer’s Perspective)

6. Apple Steve Jobs Introduced in 1971

7. Well known Electronic Company in the World

8. Market Leader in the Product Category of portable Music Players

9. Apple iPodPortable Media Player

10. iPod: Classic, Touch, Nano, Mini and Shuffle

11. iTunes is a software can be used to transfer music.Target MarketTeenagers and Travelers

12. Transition towards a necessity

13. Ease of use, Stylish looks attracted people of all demographics.Role of Individual Factors: PerceptionVision, Touch and Hearing

14. Classy Stylish and Attractive

15. Music Players were referred as iPodRole of Individual Factors: Learning and MemorySense of Belonging