Apple Inc. is an American multinational technology company that designs, develops, and sells consumer electronics, computer software, and personal computers. Some of Apple's most popular products include the iPhone, iPad, Mac computers, and iTunes. The presentation provides a brief history of Apple from its founding in 1976 to the present day, outlining major events like the introduction of the Lisa and Macintosh, periods of rise and fall, and Steve Jobs' return to the company in 1997 which led to renewed success. It also summarizes some of Apple's key products across different categories and factors contributing to the iPhone's popularity like its multi-touch screen and 3G connectivity.

1. English
Presentation
Group 6
Hoang Ngoc Huyen
Trang
Tran Hong Ngoc
Nguyen Thi Thu Thao
Le Khac Chau Long
Apple Inc.
Compan
y
Product
s
iPhone’s
success
key successful
factors

2. Company
consumer
electronics
computer
software
personal
computers
designs and markets

3. 1976-
1980
1981-
1985
1986-
1993
1974-
1997
1998-
2005
2005-present
The early
year
Lisa and
Macintosh
Rise and
Fall
Attempts at
reinvention
Return to profitability
The Intel
transition

4. CEO
born February 24, 1955
the co-founder and CEO of Apple
and member of Disney's Board of
Directors
Steve Paul
Jobs

5. Products

6. Mac
s
iMac
Mac mini
Mac Pro
MacBook
MacBook
Pro
MacBook
The ultimate all-in-one.
Turbocharged
consumer sub-desktop computer
and server
workstation-class
desktop computer
The Notebook for everyone
professional portable computer
alternative to the MacBook
ultra-thin, ultra-portable
notebook

7. Accessories &
Applications
Magic
Mouse
Magic
Trackpad
Keyboard LED Cinema
Display

8. iPods
digital music
player
iPod
Shuffle
iPod
Classic
iPod Nano iPod

9. iPad
browsingCheckingviewingwatching listening
buying songs,
movies, TV shows,

10. iTune
s

11. iPhone
Original
iPhone
iPhone 3G –
3Gs
iPhone 4
8GB
From $991
16GB
From $1991
32GB
From $2991
iPhone 3Gs iPhone 4
1 . Requires new two-year AT&T wireless service contract, sold separately to qualified customers; credit check
required; must be 18 or older. Existing AT&T customers who want to upgrade from another phone or replace an
iPhone 3G or iPhone 3GS should check with AT&T or use www.apple.com/iphone/buy.
iPhone for
numbers

12. key
success
factors
multi-touch
screen
3G
networking
location-based
GPS

14. Marketing

15. more iPhone will be
sold
over 225,000apps on the App Storeextend the iPhone
experience
new level of interactivity &
usefulness
thanks for
listening
Group 6
Nguyen Thi
Thu Thao
Tran Hong
Ngoc
Hoang Ngoc
Huyen Trang
Le Khac
Chau Long
Apple Inc.