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- 1. Welcome Outline History Apple Inc. Current products Say hello to Apple.
- 2. Welcome History Current products Apple Inc. Outline History Current products / accessories Apple Inc. - The Company
- 3. Welcome Outline History Current products Apple Inc. 1976–1980: The early years 1981–1985: Lisa and Macintosh 1986–1993: Rise and fall 1994–1997: Attempts at reinvention 1998–2005: Return to profitability 2005–2007: The Intel transition 2007–present: Mobile Consumer Electronics Era
- 4. Welcome Outline History Current products Apple Inc. iMac and accessories iPad iPhone Apple TV Software
- 5. Welcome Outline History Current products Apple Inc. iPad Keyboard Dock iPad Case iPad Camera Connection Kit iPad Dock Apple Earphones
- 6. Welcome Outline History Current products Apple Inc. Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics computer software personal computers
- 7. Welcome Outline History Current products Apple Inc. The headquarter in Cubertino California located in the middle of Silicon Valley 850,000 square feet
- 8. Welcome Outline History Current products Apple Inc. 284 retail stores in ten countries online store where hardware and software products are sold
- 9. Welcome Outline History Current products Apple Inc. Employees over 32.000 full time employees worldwide 2,500 temporary full time
- 10. Welcome Outline History Current products Apple Inc. Corporate Identity The company name Apple ... Apple's logo
- 11. Welcome Outline History Current products Apple Inc. Slogans Apple's first slogan, "Byte into an Apple"
- 12. Welcome Outline History Current products Apple Inc. CEO - Steven Paul Jobs born 1955 CEO since 1997
- 13. Welcome Outline History Current products Apple Inc. turnover (Mio USD) profit (Mio USD)
- 14. Welcome Outline History Current products Apple Inc. turnover (Mio USD) profit (Mio USD) 50,000.00 37,500.00 25,000.00 12,500.00 0 -12,500.00 fiscal year 1981 fiscal year 1997
- 15. Welcome Outline History Current products Apple Inc. turnover (Mio USD) profit (Mio USD) 50,000.00 37,500.00 25,000.00 12,500.00 0 -12,500.00 fiscal year 1981 fiscal year 1997
Editor's Notes
- Good morning and welcome to my part of the presentation. Apple is an American multinational corporation that designs and manufactures consumer electronics, computer software and personal computer.
- Apple's world corporate headquarters are located in the middle of Silicon Valley, at 1 Infinite Loop, Cupertino, California. This Apple campus has six buildings that total 850,000 square feet and was built in 1993 by Sobrato Development Cos.. In 2006, Apple announced its intention to build a second campus on 50 acres. The new campus, also in Cupertino, will be about 1 mile east of the current campus.
- In May 2001, after much speculation, Apple announced the opening of a line of Apple retail stores. The stores were designed for two primary purposes: to stem the tide of Apple's declining share of the computer market, as well as a response to poor marketing of Apple products at third-party retail outlets. And now, the company operates 284 retail stores in ten countries, and an online store where hardware and software products are sold.
- As of April, 2010, Apple had 32,000 full time employees and 3,000 temporary full time employees worldwide. 15 900 employees are located in the retail sector.
- The name „Apple of computer“ was the idea of Steve Jobs when they founded the enterprise, but Steve Wozniak did not agree with the name. The following .... Apple's first logo, designed by Jobs and Wayne, depicts Sir Isaac Newton sitting under an apple tree. Almost immediately, though, this was replaced by Rob Janoff's "rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs the "bitten" logo, and Jobs immediately took a liking to it. The Apple logo was designed with a bite so that it would be recognized as an apple rather than a cherry.
- Apple's first slogan, "Byte into an Apple", was coined in the late 1970s. From 1997–2002, Apple used the slogan Think Different in advertising campaigns. The slogan had a lasting impact on their image and revived their popularity with the media and customers. Although the slogan has been retired, it is still closely associated with Apple. Apple also has slogans for specific product lines — for example, "Say hello to iPhone" has been used in iPhone advertisements.
- Since 1997, the profit and turnover has increased greatly.
- Since 1997, the profit and turnover has increased greatly.