I attempted to brief you about Reliance jio Strategy, swot analysis its rivals and there strategies, how jio has gained so much popularity in such less time and vanished many telecom operators. Hope you all will like my work and suggestions are welcome.
I attempted to brief you about Reliance jio Strategy, swot analysis its rivals and there strategies, how jio has gained so much popularity in such less time and vanished many telecom operators. Hope you all will like my work and suggestions are welcome.
The launch of Jio is likely to transform the Indian telecom sector but at the same time put pressure on multiple fronts on the current telecom operator such as Bharti Airtel, Idea & Vodafone. The entrance of the jio has brought a stormy revolution in the Telecom market and Jio has emerged into a brand new world of innovations and up gradation. This article discusses the features of the jio and the edge it would have over its rivals once operational. The objective of this research paper is to find whether the company will become a Star or will remain a question mark.
Jio as a game changer in Indian Telecom Service Industry_Manosij RahaManosij Raha
Jio Infocomm Limited as a game changer in Indian Telecom Service Industry-
Topics-
Introduction
Services and products
Brand Strategies
Potter’s Five Forces Model
STP
Competitor Analysis
Marketing Mix (4 P’s)
Gaps Model
Flower of Services
SWOT Analysis
Here we have prepared a short survey for Reliance JIO for consumers in order to understand various aspects of the telecom companies and its usage amongst customers
A case study analysis done on India's trending low-cost telecom operator who created Strom on Indian Telecommunications Industry. Jio, is an LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries. The case study was done in the month of October in 2016.
The launch of Jio is likely to transform the Indian telecom sector but at the same time put pressure on multiple fronts on the current telecom operator such as Bharti Airtel, Idea & Vodafone. The entrance of the jio has brought a stormy revolution in the Telecom market and Jio has emerged into a brand new world of innovations and up gradation. This article discusses the features of the jio and the edge it would have over its rivals once operational. The objective of this research paper is to find whether the company will become a Star or will remain a question mark.
Jio as a game changer in Indian Telecom Service Industry_Manosij RahaManosij Raha
Jio Infocomm Limited as a game changer in Indian Telecom Service Industry-
Topics-
Introduction
Services and products
Brand Strategies
Potter’s Five Forces Model
STP
Competitor Analysis
Marketing Mix (4 P’s)
Gaps Model
Flower of Services
SWOT Analysis
Here we have prepared a short survey for Reliance JIO for consumers in order to understand various aspects of the telecom companies and its usage amongst customers
A case study analysis done on India's trending low-cost telecom operator who created Strom on Indian Telecommunications Industry. Jio, is an LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries. The case study was done in the month of October in 2016.
Reliance Jio Infocomm Limited, or Jio, is a LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries headquartered in Navi Mumbai, Maharashtra that provides wireless 4G LTE service network (without 2G/3G based services) and is the only 'VoLTE-only' (Voice over LTE) operator in the country which lacks legacy network support of 2G and 3G and reliance jio business model
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2. TELECOMM COMPANY
Reliance Jio Infocomm Limited, or Jio, is an LTE mobile network
operator in India. It had a fiber-optic cable network of 250,000 km
that partners with local cable operators to receive broader
connectivity for getting broadband services.
5. JOURNEY OF JIO
• In June 2010, Reliance Industries (RIL) bought a 96% stake in
Infotel Broadband Services Limited (IBSL) for ₹4,800cr.
• Later continuing as RIL's telecom subsidiary, Infotel Broadband
Services Limited was renamed as Reliance Jio Infocomm Limited
(RJIL) in January 2013.
6. BETA LAUNCH
The 4G services were launched internally to Jio's partners, its staff
and their families on 27 December 2015. Bollywood actor Shah
Rukh Khan, who is also the brand ambassador of Jio, kick-started
the launch event which took place in Reliance Corporate Park
in Navi Mumbai, along with celebrities like musician A.R.
Rahman, actors Ranbir Kapoor and Javed Jaffrey, and
filmmaker Rajkumar Hirani.
The closed event was witnessed by more than
35000 RIL employees some of whom were virtually connected
from around 1000 locations including Dallas in the US.
Shah Rukh Khan along with Akash Ambani, Nita
Ambani, Anant Ambani, Mukesh Ambani and Isha
Ambani at the launch of Reliance Jio.
7. COMMERCIAL LAUNCH
The company commercially launched its services on
5 September 2016. Within the first month of
commercial operations, Jio announced that it had
acquired 16 million subscribers. This is the fastest
ramp-up by any mobile network operator anywhere
in the world. Jio crossed 50 million subscriber mark
in 83 days since its launch subsequently crossing 100
million subscribers on 22 February 2017.
8. MARKETING MIX
The marketing mix refers to the set of actions, or tactics, that a company uses to
promote its brand or product in the market. The 7Ps of marketing mix in case of
service industries are-
Price,
Product,
Promotion and
Place.
People
Process
Physical Evidence
9. PRODUCT
Recharge: 149 2GB per month, 309 1GB per day+ Unlimited data- 50 days, 399 1GB per day+
Unlimited data- 84 days, 509 2GB per day+ Unlimited data- 56
Jio Fi: Pocket size, 2600mAh, 30 device at a time, calling facility
LYF Smartphone: Water Series, Earth Series, Flame Series, Wind Series
10. Jio Applications: MyJio, JioTV, JioCinema, JioChat Messenger, JioMusic, Jio4GVoice,
JioMags, JioXpressNews, JioSecurity, JioDrive, JioMoney, JioSwitch, JioNet
Jio Broadband: It is a multi-service operator (MSO) license, Jio will serve as a TV
channel distributor and will offer television-on-demand on its networks. It is connected
by fiber optic cable to home. It has a 4G speed.
12. PRICE
Price strategy is based on competition and market leadership in some sectors. It
follows penetration pricing for telecommunication. When the company
launched Reliance Jio, it offered free Jio services to its customers during the
launch period to increase market share. However, telecommunication sectors
are at loss, but the company is providing offers to customers to increase its
customer base.
At the end of the fiscal year 2015, estimated revenues of Reliance Jio were 13
million rupees compared to the earlier year of 5.8 million rupees.
13. PLACE
Its headquarters base at Navi Mumbai in Maharashtra. Reliance Jio has a strong and widespread
distribution channel.
Jio owns spectrum in 850 MHz and 1,800 MHz bands in ten and six circles, respectively, of
India's 22 circles, and also owns pan-India licensed 2,300 MHz spectrum. The spectrum is valid
till 2035.
Before launching telephony services Reliance Jio offered free services for Wi-Fi hotspot in
several Indian cities like Ujjain, Dewas, Jabalpur and Indore in Madhya Pradesh, Visakhapatnam
in Andhra Pradesh, Ahmedabad and Surat in Gujarat, selected locations in cities of Kolkata,
Mumbai, Mussoorie, Bhubaneswar, Meerut and Lucknow.
Free internet Wi-Fi services were offered during 2016, 20-20 matches at Kolkata, Delhi,
Bengaluru, Dharamshala, Mohali and Mumbai.
14. PROMOTION
• Reliance Jio has undertaken an aggressive marketing strategy to create
positive brand awareness. It has promoted product through
• Below the Line – ground activity like canopy, events, Pamphlets
• Above the Line – Tv, Radio, Shows Sponsor, Newspaper, Magazines
• Digital - Twitter, Facebook, LinkedIn, Instagram, YouTube, Blogs
• Out of Home – Billboards, Hoardings on bus stand
16. PEOPLE
• Reliance always valued their customers and employees. They provide a
very cheap data rates affordable to the lower class.
• Employees-
1. Reliance Jio has 30000 plus permanent employees.
2. Employee delight focuses.
3. Dedicate and passionate workforce.
4. Employee engagement.
17. Value Added Services:
1. Missed Call Alert
2. Jio Tune (Free Caller Tune)
JioCare experts are available for your assistance 24X7 (Monday – Sunday)
Interested in Jio? Talk to us on 1860-893-3333
JioCare Helpline for Jio Customers
From Jio number 198 or 199
From Other numbers 1800-889-9999
Tele-verification to activate both HD voice & data
services
1977
Tele-verification to activate data services only 1800-890-1977
Customer Services-
18. PROCESS
TYPES OF DISTRIBUTION CHANNELS:
1. General Trade: Normal outlet like Ganapati Enterprise at Dilaram
Chowk, Ahuja Telecom at Premnagar.
2. Modern Trade: Reliance Digital, Digital Express.
3. Digital Trade: Jiofi and JioPhone through e-commerce.
https://www.jio.com/