Apple digital strategy presentation 2 for ADV420
•
0 likes•580 views
Apple's digital strategy focuses on connecting with users through social media using a clean and simple design that matches Apple's brand. Apple spends $1 billion on advertising annually, with 70% or $175 million allocated to their digital strategy each quarter. 20% of the budget goes to traditional advertising like TV and radio, while the remaining 10% is used to promote Apple stores and new products. Apple's digital strategy aims to drive growth and revenue by focusing messaging to their loyal user base.
Report
Share
Report
Share
Download to read offline
Recommended
Apple digital strategy presentation for ADV420
Apple's $175 million digital strategy budget focuses on connecting with users through social media using clean, simple ads reflecting Apple's brand. The strategy aims to drive growth and revenue by focusing messages to loyal users, keeping Apple's values of simplicity and ease of use central to their digital presence. 70% of Apple's quarterly advertising budget goes to the digital strategy, with 20% spent on traditional media and 10% on physical store promotion and new product marketing.
Ibangle (a apple product) presentation
Apple is introducing a new product called the iBangle, which is an MP3 player in the form of a bracelet. It has a 2GB capacity and various size options to fit different wrists. The iBangle will provide a unique music listening experience and function as both an MP3 player and accessory. Apple aims to use the iBangle to penetrate the MP3 player market and gain market share. Their marketing strategy involves targeting over 200 million potential customers aged 15-64 to forecast sales growth and profit. The iBangle will differentiate itself from competitors through its innovative design as both a piece of technology and jewelry.
Lg
LG Electronics was established in 1958 in Korea as Gold Star and manufactured appliances like refrigerators and TVs. It has since grown into a large multinational conglomerate known as the LG Group through mergers and acquisitions. LG Electronics operates various divisions for appliances, mobile devices, home entertainment, air conditioning, and business solutions. It aims to be a top 3 electronics and telecommunications company globally through strategies focused on growth, innovation, and premium product marketing.
Apple Inc Marketing Mix
The document discusses Apple Inc., a company that sold over 33 million phones, 14 million tablets, and 4.6 million computers in the last quarter of 2013. It summarizes Apple's products such as the MacBook, iMac, iPad, iPhone, and iPod Touch. It also discusses Apple's pricing strategy of price skimming and dual pricing in the US. The document notes Apple sells its products through online stores, Apple stores, carriers, and authorized retailers and resellers.
Oppo Marketing Strategies
The Presentation is about Oppo Camera Phone's establishment and core marketing strategies in India. I have put 6 main Marketing Mix strategy that made Oppo a well known Mobile Brand Name in Indian household.
APPLE mini case Analysis
Apple has successfully driven innovation through products like the iPhone, iMac, iPad, and iPod which changed how people listen to music, play games and read. Apple's rigorous annual improvements and satisfaction of customer demands have led to fast technological advancements and the establishment of a strong brand over decades of tough competition. Apple's marketing strategy and teamwork enthusiasm are credited for their awards in technological advancements and customer satisfaction.
Apple marketing strategy
1) The iPhone was released by Apple in June 2007 and was marketed as innovative cell phone that could also function as an iPod and to access the internet.
2) Apple's marketing strategy involved brief television commercials and press releases promoting the iPhone's features to generate hype before its release.
3) On its website, Apple focuses on promoting the thousands of apps available for the iPhone to attract users and generate ongoing revenue from app purchases.
Hit 120 assignment
Marketing plays several important roles within an organization. It identifies customer needs and market requirements to help the organization improve products and services. Marketing also anticipates future customer wants and works to develop satisfying relationships with customers that benefit both parties. Additionally, marketing sets prices, develops promotion strategies, and creates branding to attract customers and boost the organization's revenues and profits. Without strong marketing efforts, organizations struggle to survive.
Recommended
Apple digital strategy presentation for ADV420
Apple's $175 million digital strategy budget focuses on connecting with users through social media using clean, simple ads reflecting Apple's brand. The strategy aims to drive growth and revenue by focusing messages to loyal users, keeping Apple's values of simplicity and ease of use central to their digital presence. 70% of Apple's quarterly advertising budget goes to the digital strategy, with 20% spent on traditional media and 10% on physical store promotion and new product marketing.
Ibangle (a apple product) presentation
Apple is introducing a new product called the iBangle, which is an MP3 player in the form of a bracelet. It has a 2GB capacity and various size options to fit different wrists. The iBangle will provide a unique music listening experience and function as both an MP3 player and accessory. Apple aims to use the iBangle to penetrate the MP3 player market and gain market share. Their marketing strategy involves targeting over 200 million potential customers aged 15-64 to forecast sales growth and profit. The iBangle will differentiate itself from competitors through its innovative design as both a piece of technology and jewelry.
Lg
LG Electronics was established in 1958 in Korea as Gold Star and manufactured appliances like refrigerators and TVs. It has since grown into a large multinational conglomerate known as the LG Group through mergers and acquisitions. LG Electronics operates various divisions for appliances, mobile devices, home entertainment, air conditioning, and business solutions. It aims to be a top 3 electronics and telecommunications company globally through strategies focused on growth, innovation, and premium product marketing.
Apple Inc Marketing Mix
The document discusses Apple Inc., a company that sold over 33 million phones, 14 million tablets, and 4.6 million computers in the last quarter of 2013. It summarizes Apple's products such as the MacBook, iMac, iPad, iPhone, and iPod Touch. It also discusses Apple's pricing strategy of price skimming and dual pricing in the US. The document notes Apple sells its products through online stores, Apple stores, carriers, and authorized retailers and resellers.
Oppo Marketing Strategies
The Presentation is about Oppo Camera Phone's establishment and core marketing strategies in India. I have put 6 main Marketing Mix strategy that made Oppo a well known Mobile Brand Name in Indian household.
APPLE mini case Analysis
Apple has successfully driven innovation through products like the iPhone, iMac, iPad, and iPod which changed how people listen to music, play games and read. Apple's rigorous annual improvements and satisfaction of customer demands have led to fast technological advancements and the establishment of a strong brand over decades of tough competition. Apple's marketing strategy and teamwork enthusiasm are credited for their awards in technological advancements and customer satisfaction.
Apple marketing strategy
1) The iPhone was released by Apple in June 2007 and was marketed as innovative cell phone that could also function as an iPod and to access the internet.
2) Apple's marketing strategy involved brief television commercials and press releases promoting the iPhone's features to generate hype before its release.
3) On its website, Apple focuses on promoting the thousands of apps available for the iPhone to attract users and generate ongoing revenue from app purchases.
Hit 120 assignment
Marketing plays several important roles within an organization. It identifies customer needs and market requirements to help the organization improve products and services. Marketing also anticipates future customer wants and works to develop satisfying relationships with customers that benefit both parties. Additionally, marketing sets prices, develops promotion strategies, and creates branding to attract customers and boost the organization's revenues and profits. Without strong marketing efforts, organizations struggle to survive.
Apple : STRATEGIES
Apple uses several strategic approaches to differentiate its products from competitors and drive growth. It focuses on product differentiation through unique features, quality, and innovation. Apple also integrates vertically by controlling hardware, software, services, and retail sales. Through branding, Apple builds loyalty and commands premium prices. The company strategically outsources production to focus on R&D and innovation. Apple's intensive growth strategies include continuous product development, market penetration, and market development to maintain its strong global position.
Growth Hacking at Philips Lighting
Gunter Blanckaert is the Global Head of Marketing Technology at Philips Lighting. The document discusses how Philips Lighting uses growth hacking techniques across several sectors, including homes, cities, offices, industry, stadiums, and retail to empower sustainable environments, create safer streets, help businesses reduce energy usage, improve efficiency and safety, and enhance fan experiences. It also outlines Philips Lighting's approach to user experience analytics, testing ideas through experiments before building solutions, and how recent tests of optimizations to their websites and digital experiences have led to increases in key metrics like click-through rates and contact form submissions.
Marketing mix of dell and apple
This document provides an overview of the marketing mix strategies of Dell and Apple. It discusses Dell and Apple's products, pricing, placement, and promotion strategies. It also analyzes each company's target markets, competitors, history, vision/mission statements, and provides a SWOT analysis for both Dell and Apple. Key points include Dell focusing on customizable PCs at lower prices while Apple offers fewer options at higher premium prices. Both companies target businesses and consumers but Apple specifically targets students and teenagers.
Marketing mix final ppt
The marketing mix for Apple's iPhone consists of the 4Ps:
Product: The iPhone 6 which has a 4.7 inch retina display, A8 chip, popular camera, iOS 8, and fingerprint scanner.
Price: Apple uses premium pricing for the iPhone and has flexibility to lower prices if needed.
Place: Apple places iPhones worldwide through their own stores and online stores, dividing the global market into segments.
Promotion: Apple promotes through emotional commercials focusing on lifestyle, imagination and simplicity to create awareness and convey benefits before new launches.
Canon presentation
MSLGROUP is pitching their public relations services to Canon U.S.A. They highlight their experience helping brands like PayPal, Netflix, and Kimberly Clark gain awareness and market share through trend-focused campaigns. MSLGROUP believes their storytelling abilities and problem-solving skills can help move the needle for Canon. They detail their capabilities across key areas like technology PR, healthcare marketing, and corporate reputation management. MSLGROUP provides an overview of their service offerings such as content creation, media relations, and influencer engagement.
Paras Credentials April2010
Paras Enterprises specializes in providing integrated marketing solutions for various events. They pride themselves on their ability to plan and execute marketing modules precisely while allowing for creativity. They have expertise in areas like brand management, exhibitions, creative production and more. Some of their campaigns include work for clients like Airtel Telemedia, Sify and L&L Builders.
Samsung VS Apple
This document provides an overview of Apple Inc., including its history, products, financial performance, competitors and corporate social responsibility efforts. It notes that Apple was founded in 1976 and released the Macintosh in 1984. Key facts highlighted include that Apple has become the largest publicly traded company in the world by market capitalization, generating over $74 billion in revenue in 2014. The document also summarizes Apple's mission to provide innovative technology products, main competitor Samsung, sources of revenue, and commitment to environmental sustainability and ethical sourcing.
Marketing Mix of Apple Inc.
Apple Inc. is an American multinational
technology company headquartered in
Cupertino, California, that designs,
develops, and sells consumer electronics,
computer software, and online services.
It’s hardware products include the iPhone
smartphone, the iPad tablet computer, the
Mac personal computer, the iPod portable media player, and
the Apple Watch smartwatch. Apple's consumer software
includes the OS X and iOS operating systems, the iTunes media
player, the Safari web browser, and the iLife and iWork
creativity and productivity suites. Its online services include the
iTunes Store, the iOS App Store and Mac App Store, and iCloud.
Business Intelligence Dashboard
This document describes marketing and manufacturing dashboards. The marketing dashboard tracks marketing expenses by region and date, qualified leads, and product downloads. It allows for historical analysis, utilization analysis, and monitoring downloads by channel. The manufacturing dashboard keeps track of equipment performance, staff scheduling, plant performance, human resources data, worker satisfaction, and absenteeism. Both dashboards provide advantages like historical analysis, utilization analysis, and accurate revenue information. They are useful for e-commerce and manufacturing companies to analyze key metrics and make business decisions.
Samsung
THIS WILL HELP YOU TO KNOW ABOUT SAMSUNG , PRODUCTS , COMPETITORS , AND MARKETING STRATEGY COMPANY USE , HOW COVID-19 IMPACTED THE COMPANY AND HOW THE COMPANY OVERCOME WITH THIS .
Corporate/Brand War - Apple and Samsung - Grade 11 Marketing Project
This document contains an analysis of Apple Inc. and Samsung, including their growth profiles, financial profiles, marketing mixes, and SWOT analyses. It provides details on the founding and leadership of each company, as well as their key product lines over time. Their marketing mixes are described through the four P's of product, price, place, and promotion. A SWOT analysis then examines the strengths, weaknesses, opportunities, and threats for each company.
Hello Fresh Funnel
The document provides an analysis of HelloFresh's operations in Canada. It summarizes HelloFresh's business model as an international meal kit company that sends pre-portioned ingredients and recipes. It notes that HelloFresh has around 60% market share in Canada's meal kit market. The document then analyzes HelloFresh's target customer persona, strengths, opportunities, and weaknesses compared to competitors. It also includes appendices evaluating HelloFresh's website performance, customer reviews, competitors' email marketing strategies, potential influencer marketing partnerships, and references.
Leo mobile vs iphone
The document discusses LEO mobiles, a Pakistani mobile phone company. It provides details about LEO's products, target markets, and marketing strategies. LEO aims to provide affordable smartphones for common people in Pakistan. It targets youth, families, and businesses. LEO leads the Pakistani mobile market and has the largest market share. It uses various marketing strategies like widespread distribution across Pakistan, competitive pricing, advertising, and sales promotions to increase awareness and sales of its mobile phones.
IDC/Dolby Brief: The Mobile Audio Opportunity 2015
This brief from Dolby and IDC outlines the business opportunity for mobile device companies that can be derived from offering an improved audio experience in new smartphones and tablets.
Apple & Samsung Marketing Strategy
Apple and Samsung both focus on quality products with competitive pricing, extensive distribution networks, and promotional incentives. Their marketing strategies are similar, relying on websites, campaigns, free gifts and services to advertise new devices and raise brand awareness. Both companies advertise directly through TV, internet and events and indirectly by encouraging trials of new products.
Television Industry.
The document summarizes the history and development of television in India from the 1920s to present day. It discusses the key technologies used in early televisions and traces the growth of the television industry in India from the 1920s to 2005. It then profiles some of the major brands in the Indian television market like Sony, Panasonic, Samsung, and LG and discusses their market strategies and shares. The remainder of the document outlines the different segments in the color television market in India, lists some objectives and challenges of the television industry, and proposes action points to support its continued growth.
Marketing Plan Presentation: the Apple iLearn
The document summarizes a marketing plan by Apple to introduce the iLearn netbook targeted at tweens. It discusses conducting a SWOT analysis, segmenting the tween market and selecting tweens ages 9-13 from middle-upper income families as the target segment. The plan is to position the iLearn as a customizable, educational product and implement an advertising campaign using TV, internet and magazines. Sales goals of $3.3 billion annually with 25% market share are set along with 10% annual marketing budget. Progress will be monitored through monthly analyst meetings.
The Ipod And Advertising
The Apple iPod advertising campaign has evolved significantly over time. The original ads featured solid black silhouettes against bright solid colors. Later ads made the silhouettes and backgrounds more complex. Recent ads have moved away from silhouettes towards more realistic depictions. The campaign established a distinctive style but has adapted to new iPod models and music partnerships over the years.
Lifestyle / Craft Audience Report
An overview of the Lifestyle and Craft Audience in PiQ. 42k tweeters talking about homemade fashion, crafts, small businesses and DIY lifestyle.
What social media say about the apple keynote event
Apple has announced a range of new products, including TV set top box, iPad Pro, iPhone 6s and iPhone 6s Plus in keynote event on 9th Aug 2015.
iTunes Ping - A social media blunder by Apple
This presentation is about the principles & guidelines of making a social media platform. Learning from the mistakes of Apple Inc., there are a few points to keep in mind before creating a new social media platform.
Apple 8 Social Media and Political Action
The document discusses how social media can impact political action and democracy. It argues that while social media can enhance freedom of speech and mobilization, it can also depoliticize political communication and dampen real-world action. When online participation provides satisfaction that reduces willingness to interact in the real world, and when messages are valued just for circulation rather than response or action, social media can displace real political engagement. However, social media could also empower people when combined with in-person organizing focused on local communities.
More Related Content
What's hot
Apple : STRATEGIES
Apple uses several strategic approaches to differentiate its products from competitors and drive growth. It focuses on product differentiation through unique features, quality, and innovation. Apple also integrates vertically by controlling hardware, software, services, and retail sales. Through branding, Apple builds loyalty and commands premium prices. The company strategically outsources production to focus on R&D and innovation. Apple's intensive growth strategies include continuous product development, market penetration, and market development to maintain its strong global position.
Growth Hacking at Philips Lighting
Gunter Blanckaert is the Global Head of Marketing Technology at Philips Lighting. The document discusses how Philips Lighting uses growth hacking techniques across several sectors, including homes, cities, offices, industry, stadiums, and retail to empower sustainable environments, create safer streets, help businesses reduce energy usage, improve efficiency and safety, and enhance fan experiences. It also outlines Philips Lighting's approach to user experience analytics, testing ideas through experiments before building solutions, and how recent tests of optimizations to their websites and digital experiences have led to increases in key metrics like click-through rates and contact form submissions.
Marketing mix of dell and apple
This document provides an overview of the marketing mix strategies of Dell and Apple. It discusses Dell and Apple's products, pricing, placement, and promotion strategies. It also analyzes each company's target markets, competitors, history, vision/mission statements, and provides a SWOT analysis for both Dell and Apple. Key points include Dell focusing on customizable PCs at lower prices while Apple offers fewer options at higher premium prices. Both companies target businesses and consumers but Apple specifically targets students and teenagers.
Marketing mix final ppt
The marketing mix for Apple's iPhone consists of the 4Ps:
Product: The iPhone 6 which has a 4.7 inch retina display, A8 chip, popular camera, iOS 8, and fingerprint scanner.
Price: Apple uses premium pricing for the iPhone and has flexibility to lower prices if needed.
Place: Apple places iPhones worldwide through their own stores and online stores, dividing the global market into segments.
Promotion: Apple promotes through emotional commercials focusing on lifestyle, imagination and simplicity to create awareness and convey benefits before new launches.
Canon presentation
MSLGROUP is pitching their public relations services to Canon U.S.A. They highlight their experience helping brands like PayPal, Netflix, and Kimberly Clark gain awareness and market share through trend-focused campaigns. MSLGROUP believes their storytelling abilities and problem-solving skills can help move the needle for Canon. They detail their capabilities across key areas like technology PR, healthcare marketing, and corporate reputation management. MSLGROUP provides an overview of their service offerings such as content creation, media relations, and influencer engagement.
Paras Credentials April2010
Paras Enterprises specializes in providing integrated marketing solutions for various events. They pride themselves on their ability to plan and execute marketing modules precisely while allowing for creativity. They have expertise in areas like brand management, exhibitions, creative production and more. Some of their campaigns include work for clients like Airtel Telemedia, Sify and L&L Builders.
Samsung VS Apple
This document provides an overview of Apple Inc., including its history, products, financial performance, competitors and corporate social responsibility efforts. It notes that Apple was founded in 1976 and released the Macintosh in 1984. Key facts highlighted include that Apple has become the largest publicly traded company in the world by market capitalization, generating over $74 billion in revenue in 2014. The document also summarizes Apple's mission to provide innovative technology products, main competitor Samsung, sources of revenue, and commitment to environmental sustainability and ethical sourcing.
Marketing Mix of Apple Inc.
Apple Inc. is an American multinational
technology company headquartered in
Cupertino, California, that designs,
develops, and sells consumer electronics,
computer software, and online services.
It’s hardware products include the iPhone
smartphone, the iPad tablet computer, the
Mac personal computer, the iPod portable media player, and
the Apple Watch smartwatch. Apple's consumer software
includes the OS X and iOS operating systems, the iTunes media
player, the Safari web browser, and the iLife and iWork
creativity and productivity suites. Its online services include the
iTunes Store, the iOS App Store and Mac App Store, and iCloud.
Business Intelligence Dashboard
This document describes marketing and manufacturing dashboards. The marketing dashboard tracks marketing expenses by region and date, qualified leads, and product downloads. It allows for historical analysis, utilization analysis, and monitoring downloads by channel. The manufacturing dashboard keeps track of equipment performance, staff scheduling, plant performance, human resources data, worker satisfaction, and absenteeism. Both dashboards provide advantages like historical analysis, utilization analysis, and accurate revenue information. They are useful for e-commerce and manufacturing companies to analyze key metrics and make business decisions.
Samsung
THIS WILL HELP YOU TO KNOW ABOUT SAMSUNG , PRODUCTS , COMPETITORS , AND MARKETING STRATEGY COMPANY USE , HOW COVID-19 IMPACTED THE COMPANY AND HOW THE COMPANY OVERCOME WITH THIS .
Corporate/Brand War - Apple and Samsung - Grade 11 Marketing Project
This document contains an analysis of Apple Inc. and Samsung, including their growth profiles, financial profiles, marketing mixes, and SWOT analyses. It provides details on the founding and leadership of each company, as well as their key product lines over time. Their marketing mixes are described through the four P's of product, price, place, and promotion. A SWOT analysis then examines the strengths, weaknesses, opportunities, and threats for each company.
Hello Fresh Funnel
The document provides an analysis of HelloFresh's operations in Canada. It summarizes HelloFresh's business model as an international meal kit company that sends pre-portioned ingredients and recipes. It notes that HelloFresh has around 60% market share in Canada's meal kit market. The document then analyzes HelloFresh's target customer persona, strengths, opportunities, and weaknesses compared to competitors. It also includes appendices evaluating HelloFresh's website performance, customer reviews, competitors' email marketing strategies, potential influencer marketing partnerships, and references.
Leo mobile vs iphone
The document discusses LEO mobiles, a Pakistani mobile phone company. It provides details about LEO's products, target markets, and marketing strategies. LEO aims to provide affordable smartphones for common people in Pakistan. It targets youth, families, and businesses. LEO leads the Pakistani mobile market and has the largest market share. It uses various marketing strategies like widespread distribution across Pakistan, competitive pricing, advertising, and sales promotions to increase awareness and sales of its mobile phones.
IDC/Dolby Brief: The Mobile Audio Opportunity 2015
This brief from Dolby and IDC outlines the business opportunity for mobile device companies that can be derived from offering an improved audio experience in new smartphones and tablets.
Apple & Samsung Marketing Strategy
Apple and Samsung both focus on quality products with competitive pricing, extensive distribution networks, and promotional incentives. Their marketing strategies are similar, relying on websites, campaigns, free gifts and services to advertise new devices and raise brand awareness. Both companies advertise directly through TV, internet and events and indirectly by encouraging trials of new products.
Television Industry.
The document summarizes the history and development of television in India from the 1920s to present day. It discusses the key technologies used in early televisions and traces the growth of the television industry in India from the 1920s to 2005. It then profiles some of the major brands in the Indian television market like Sony, Panasonic, Samsung, and LG and discusses their market strategies and shares. The remainder of the document outlines the different segments in the color television market in India, lists some objectives and challenges of the television industry, and proposes action points to support its continued growth.
Marketing Plan Presentation: the Apple iLearn
The document summarizes a marketing plan by Apple to introduce the iLearn netbook targeted at tweens. It discusses conducting a SWOT analysis, segmenting the tween market and selecting tweens ages 9-13 from middle-upper income families as the target segment. The plan is to position the iLearn as a customizable, educational product and implement an advertising campaign using TV, internet and magazines. Sales goals of $3.3 billion annually with 25% market share are set along with 10% annual marketing budget. Progress will be monitored through monthly analyst meetings.
The Ipod And Advertising
The Apple iPod advertising campaign has evolved significantly over time. The original ads featured solid black silhouettes against bright solid colors. Later ads made the silhouettes and backgrounds more complex. Recent ads have moved away from silhouettes towards more realistic depictions. The campaign established a distinctive style but has adapted to new iPod models and music partnerships over the years.
What's hot (18)
Corporate/Brand War - Apple and Samsung - Grade 11 Marketing Project
Corporate/Brand War - Apple and Samsung - Grade 11 Marketing Project
IDC/Dolby Brief: The Mobile Audio Opportunity 2015
IDC/Dolby Brief: The Mobile Audio Opportunity 2015
Viewers also liked
Lifestyle / Craft Audience Report
An overview of the Lifestyle and Craft Audience in PiQ. 42k tweeters talking about homemade fashion, crafts, small businesses and DIY lifestyle.
What social media say about the apple keynote event
Apple has announced a range of new products, including TV set top box, iPad Pro, iPhone 6s and iPhone 6s Plus in keynote event on 9th Aug 2015.
iTunes Ping - A social media blunder by Apple
This presentation is about the principles & guidelines of making a social media platform. Learning from the mistakes of Apple Inc., there are a few points to keep in mind before creating a new social media platform.
Apple 8 Social Media and Political Action
The document discusses how social media can impact political action and democracy. It argues that while social media can enhance freedom of speech and mobilization, it can also depoliticize political communication and dampen real-world action. When online participation provides satisfaction that reduces willingness to interact in the real world, and when messages are valued just for circulation rather than response or action, social media can displace real political engagement. However, social media could also empower people when combined with in-person organizing focused on local communities.
A Taste of Apple
Siri
iTunes: music, movies,
books, apps, all in one
place, building loyalty
App Store: 30% of
sales, recurring
revenue stream
iPhone: hardware
sales, accessories,
contracts
Mac: hardware sales,
accessories, software
©XPotential 2010
The Consumers
“We make tools for people, not for corporations.”
Steve Jobs
The Consumers:
Loyal and evangelical
Apple consumers are loyal and evangelical,
spreading the word about Apple products
through word of mouth
They feel part of a community and movement,
not just a customer
They are
C2C slides
This document provides information for an advertisement performance series for the Apple iPhone7 release in 2015-2016. It includes details on target demographics, Apple as a company, production needs, legal considerations, estimated costs, and goals for the campaign. The document contains various links and images.
Competitive grid
Compet grid between Apple, HTC and Samsung...
Content is not 100% correct due to some difficulties in finding information and litmited time :)
Copy Rights: Internet sources of 3 brands
Marketing strategic of apple inc
This ppt includes the basic information of Apple Inc and products of Apple Inc and marketing startegy and swot analysis of Apple Inc.
Brand project: Apple
This document summarizes the evolution and positioning of the Apple brand. It discusses the progression of Apple's logo from 1976 to 1998. It then examines how Apple's product positioning has evolved from focusing on physical attributes in the early 1980s to highlighting values by 2000. The document also analyzes Apple using the brand prism framework, identifying its personality, physique, culture, relationships, self-image, and essence. It positions Apple as an emotional brand that empowers users through technology.
Ppt
The document summarizes information about the Apple Pencil, including its marketing and branding, technological features, user experiences, and themes. The Apple Pencil allows users to draw and edit photos with precision and variety of line weights by responding to pressure and tilt. It is marketed as revolutionizing the user experience beyond just professionals. However, some see it as only useful for artists and an unnecessary innovation. Overall, the document outlines the key features and uses of the Apple Pencil based on various sources.
Apple's Brand and Identity
The document provides an overview of the Apple Corporation, including its founders Steve Jobs and Steve Wozniak, its incorporation in 1977, and some of its iconic products like the Apple II. It also discusses Apple's branding strategy focusing on emotions, lifestyle, simplicity, and ease of use to build trust, safety, loyalty and love among customers. The document notes Apple's emphasis on people over money and its strong control over products as well as the importance of Steve Jobs to the company's success and stock price.
Social Media and Apple
Enhance your communication and interaction with prospective, current, and past clients while broadcasting your value proposition with the latest Apple technologies. (Presentation made on 2/25/17 at Apple Irvine Spectrum)
Marketing Strategy Analysis Apple iPhone
Apple has successfully marketed the iPhone through secrecy, innovation, and branding. They target middle-upper income professionals and students with their multifunction device. While Android and Blackberry have larger market shares, iPhone captures over half of overall phone profits due to their strategy of creating compatible, easy to use products aligned with Apple's digital hub.
Viewers also liked (14)
What social media say about the apple keynote event
What social media say about the apple keynote event
Similar to Apple digital strategy presentation 2 for ADV420
Apple Brand Audit APPLE IncSubmitted to Sir Goher Raz.docx
Apple Brand Audit
APPLE Inc
Submitted to: Sir Goher Raza
Submitted by : Sumeet Raj & Mumal Khan
12/15/2012
Apple Brand Audit 2012
Executive Summary
Since its foundation in 1976, Apple has grown from a small business selling computers into one
of the most successful and valuable brands in the entire world. Consumers everywhere
perceive the brand as being one of the very best because of their groundbreaking product
lines, their successful marketing programs, and their ability to differentiate themselves
among other competing brands. These elements and attributes are the core aspects that
make up Apple’s brand equity.
Apple has always been known for releasing innovative, user-friendly products that have
become extremely popular in the market. They are a dominant force in the market for
consumer electronics, and their merchandise is in extremely high demand. Secondly, their
very successful marketing and distribution strategies are able create consumer perceptions
that make Apple’s brand a highly reputable icon.
Through these core elements and attributes, Apple as a brand has seen its value skyrocket
over the years. By continuing to implement and improve on these successful programs and
strategies, Apple’s brand equity will continue to grow and flourish in the future of the
company.
2
Apple Brand Audit 2012
Introduction Brand Audit
Brand audit is concerned with the behavioral and psychological nature of brand equity, and it
will be discussed in terms of strength of a brand’s equity and its nature. So simply it is the
examination of brand’s current position in industry compared to its competitors and the
examination of its effectiveness, brand’s strategy, positioning, market position, consumer views,
pops and pods etc.
Objective and scope of the audit
Brand perceptions often create a complex and elusive picture, but it’s crucial that you determine
how your various audiences view your brand. The brand which we have taken is Apple, the main
objective of this audit is to show that where the brand is currently stand. After the audit will be
done we also come to know that whether the share of brand in market is increasing, decreasing or
stable. It will also show that what are the strengths, weaknesses and opportunities for this brand,
how much people know and like the brand. So after audit we can come to know about the overall
market position of the Brand.
Brand audit Apple Inc & its history
The brand which we have taken is Apple, currently the top brand of the world. The point which
is intriguing is that how Apple has maintained its equity worldwide. The innovative products of
apple have enabled the company to be a global brand worldwide. Apple Computer, Inc., is a
multinational corporation that creates consumer electronics, personal computers, computer
software, and commercial servers, and is a digital distributor of media content. Apple's core
product lines are the, I phone, I pa.
Strategic Analysis of Apple inc_ 2015
This PowerPoint deck applies strategic analysis tools to Apple, including presentation, history, vision, mission, Porter's 5 forces, SWOT analysis, products and services, value proposition, generic strategy, resource, capabilities, competitors, financial situation, conclusion, all in animated slides.
Strategic Analysis of Apple_Inc - 2015
This PowerPoint deck applies strategic analysis tools to Apple, including presentation, history, vision, mission, Porter's 5 forces, SWOT analysis, products and services, value proposition, generic strategy, resource, capabilities, competitors, financial situation, conclusion, all in animated slides.
Everyday Comms - Credentials - 2022.pdf
Everyday is an advertising agency that specializes in strategy planning, social media management, content production, and influencer marketing. They believe in developing creative and impactful campaigns that effectively convey brands' messages to consumers. Some of their clients include Shopee, Grab, KIDO, Xiaomi, AMD, Playmore, and Amazon, for whom they have run successful social media campaigns achieving high engagement, click through rates, and other key performance metrics.
Apple Marketing Analysis
This document provides an overview and analysis of Apple's business strategies and product launches over time. It summarizes Apple's growth under Steve Jobs' leadership through revolutionary products like the Mac, iPod, iPhone, and iPad. It then analyzes Apple's financial performance, marketing strategies, competition, and strategies for individual product launches. Key aspects of Apple's success included innovation, design, excellent customer experience, and adapting its targeting as technologies and customer needs changed over time. For new products like the iPad and Apple Watch, Apple had to convince customers of each product's utility beyond existing Apple devices.
Presentation
The document discusses Apple's target audience, social media presence, official website, key performance indicators, and digital advertising strategy. It notes that Apple's target audience is more likely to be male, aged 35-44, affluent, educated, and interested in technology. It outlines Apple's social media accounts and describes its official website as easy to use, professionally designed, and providing high quality, direct information. It also discusses Apple's previous focus on products over customers and importance of customer satisfaction, core competencies, employee commitment, and market share. Finally, it proposes ideas for Apple's inbound marketing and digital advertising.
Evolution of marketing assignment 1 - task 1
Apple asked the digital marketing consultant to review Apple's 7P's marketing mix and submit a report including images, videos, and descriptions explaining why Apple continues to be a leader in its industry. The consultant's report found that Apple innovates its products annually to meet changing needs, has a premium brand image emphasized through sleek design, uses strategic pricing and placement of its stores and products, promotes through various channels while connecting personally with customers, trains employees extensively so they can knowledgeably assist customers, and provides aligned, easy-to-use in-store and online customer experiences.
Running head STRATEGIC CHOICE AND EVALUATION 1STRATEGIC CHOI.docx
Running head: STRATEGIC CHOICE AND EVALUATION 1
STRATEGIC CHOICE AND EVALUATION 6
Strategic Choice and Evaluation
Instructor Name
STR 581
May 26, 2014
Student Name
Strategic Choice and Evaluation
Finding and gathering organization possibilities is an activity for companies especially for firms like Apple Inc. In order to establish business strategic planning, managers are supposed to analyze cases that present organizations competitive benefits which distinguishes them from their rivals in the market. Apple is a huge firm which promotes creativity and brand value. Apple strictly focuses on ways to establish themselves as next generation technology leaders. We have many new and same products upcoming into the market which creates challenge for Apple to emphasize their vision. But still Apple succeeds growing in this inflated market and ensures that the growth rate is carried at a descent pace that doesn’t create problems for their brand identity or to their potential revenue growth. This paper examines the strategic planning’s and measures that Apple should consider to ensure continuous growth.
Generic Strategy
Apple stands in the world market for its creativity and innovation. The company successfully establishes market leadership by practicing generic strategy. Apple implemented the generic strategy for three places that comprises Low-cost leadership, Differentiation, and Focus. Concentrating on Low-cost Leadership, Apple has the advantage of controlling its huge and accepted supply chain to output the products at an affordable price. The prices for Apple products are at a high rate for increase in demands. So producing mass products like Phone and iPod, the firm establishes effective contract with the suppliers. This helps the company to provide a great quality product compared to the rivals. The iPod is the first key implementation by Apple that captured market shares from Sony which is known for its walkman. It experienced an evolution which came into action by the digital technology that segregated the iPod from various other goods in the market. Finally providing focus to enhanced planning, Apple was able concentrated on its products and introduced the iPod that targeted a huge number of people. In spite of the product being costly, the reduced size and the capability to accompany more songs established a belief amongst youth and the rest of the population. (John Kirk, 2013).
Value Discipline
One of the greatest concentrations of Apple is to ensure that their customers purchase value and the company utilizes it for promoting success. Apple was aware of the fact that few customers experienced value along with cost, services and goods. By this practice Apple links with Value Discipline as the top overall cost provider. The company succeeded in giving customers products with reduced cost and increase sales. Management was considered the key members to practice the Value Discipline and helping their customers and enhancing.
Motivation
The document discusses Apple's business strategy and initiatives for 2012 under the leadership of Tim Cook. It focuses on 4 key themes: 1) Scaling operations globally to meet demand, 2) Expanding into China and developing markets, 3) Introducing a new Apple TV product, and 4) Managing Apple's large cash reserves. The document also discusses challenges Apple may face in these areas from competitors in consumer electronics and media companies.
Apple Inc. Case Study.
It is related to apple Inc. Vision & Mission Statement:
There are no official or written statements of vision or mission on apple website but different statements of CEO or press release may be the vision or mission of Apple. There is no specific area for vision and mission as there are no clarifications about the vision and mission.
VISION STATEMENT : (Future positon ideas)
We strive to provide users of Apple products the best experiences possible though innovative product designs and software
MISSION STATEMENT:
Not all market shares are equal, and Apple has never been about the most; we are about being the best.
We believe that we are on the face of the earth to make great products and that’s not changing.
We are constantly focusing on innovating.
We believe in the simple not the complex. (only selected initial 3 statement by Tim)SWOT ANALYSIS:
STRENGTHS:
Safety of personal data.
Pioneer in the personal desktop computer.
Max market capitalization.
High performance production line with products like iphone, ipad, ipd, mac computer.
WEAKNESS:
15% global market show.
Significantly expensive.
Not compatible with many software and windows machine
Late production of Larger screen in smart phone.
OPPERTUNITIES:
Apple pays finger prints
In-house credit system
Product diversification
Formation of strategic partnerships
THREATS
Patent infringement
Reverse packaging
Quality problems with negative effects on sales and Apple brand image
Intense competition like Samsung, Lenovo, Chinese companies in smart phone. Dell, Sony and Toshiba in PCs.
Rising popularity of Google Android may affect its market share.
A study of the Apple Website
We mention the like-able features of the Apple website, and what makes it qualify among the best websites of the world.
AdonMove - DOOH On-Taxi Advertising Service
AdonMove is the best digital taxi or cab top advertisement agency in Kolkata. We offer the most affordable advertising services on taxi or cab top in Kolkata. Advertising with us!
5 tips to help you prepare for changes in digital marketing
Keeping that in mind, here are the top 5 ways you can use to prepare for all of the upcoming changes in digital marketing; more significantly, how you can make the most of these changes.
Apple Brand Audit
Apple has grown from a small business in 1976 to one of the most successful brands worldwide. Consumers perceive Apple as one of the best due to their innovative products, successful marketing, and ability to differentiate themselves. These attributes have led to strong brand equity for Apple. Apple is known for user-friendly, popular products and has a dominant position in consumer electronics. Their marketing strategies effectively create perceptions of Apple as a reputable brand. Through continued focus on these strengths, Apple's brand value will continue growing in the future.
Apple Brand Audit
Apple has grown from a small business in 1976 to one of the most successful brands worldwide. Consumers perceive Apple as one of the best due to their innovative products, successful marketing, and ability to differentiate themselves. These attributes have led to strong brand equity for Apple. Apple is known for user-friendly, popular products and has a dominant position in consumer electronics. Their marketing strategies effectively create perceptions of Apple as a reputable brand. Through continued focus on these strengths, Apple's brand value will continue growing in the future.
Portfolio pr-sep-2019
Pehchan Digital is a creative marketing agency that offers 360-degree marketing solutions including videography, web/app development, branding, social media marketing, and digital strategies. They help clients understand the importance of investing in an effective marketing strategy to grow their brands and meet their goals. The agency believes in building strong brands through design, content, and integrated campaigns focused on adding value and telling clients' stories.
Apple Inc. Digital Marketing Strategy
Apple wants to target new college students and young professionals aged 17-25 for their MacBook laptops. Their digital marketing strategy will utilize campus representatives, social media platforms like Twitter, Facebook and Vine, as well as Google Adwords. Key tactics include creating unique Vine videos, improving social media engagement, running Twitter ads and contests to increase sales, followers and "likes". The $300,000, 6-month campaign aims to make Apple seem more personable online to this target audience.
Apple Marketing Presentation
Apple has run effective marketing campaigns for over 35 years, from their iconic "1984" Super Bowl ad introducing the Macintosh to their recent "Privacy. That's iPhone" campaign. They keep their messages clear and simple, letting their products speak for themselves. Apple also holds three to four product launch events per year to introduce new items and software, streaming them live to increase consumer awareness and engagement.
Top Digital Marketing Trends you Need to Watch Out for in 2022
The digital marketing industry is in a continuous state of flux as we enter 2022 and marketers everywhere are looking for the trends that are going to set the tone for the rest of the year. Digital marketing is a whole encompassing thing that constitutes multiple strategies and processes that are designed to suit the needs of the consumers. Go through the slide to know the digital marketing trends that are going to dominate in 2022.
Apple brand audit pgexp 13 15-iimr
Apple thinks Different from other....For 38 years Apple has been a trend-setter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to ‘think different’.Apple, go on innovating…..
Similar to Apple digital strategy presentation 2 for ADV420 (20)
Apple Brand Audit APPLE IncSubmitted to Sir Goher Raz.docx
Apple Brand Audit APPLE IncSubmitted to Sir Goher Raz.docx
Running head STRATEGIC CHOICE AND EVALUATION 1STRATEGIC CHOI.docx
Running head STRATEGIC CHOICE AND EVALUATION 1STRATEGIC CHOI.docx
5 tips to help you prepare for changes in digital marketing
5 tips to help you prepare for changes in digital marketing
Top Digital Marketing Trends you Need to Watch Out for in 2022
Top Digital Marketing Trends you Need to Watch Out for in 2022
Recently uploaded
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)Academy of Science of South Africa
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.clinical examination of hip joint (1).pdf
described clinical examination all orthopeadic conditions .
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxMohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingExcellence Foundation for South Sudan
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.How to Add Chatter in the odoo 17 ERP Module
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityAkanksha trivedi rama nursing college kanpur.
Natural birth techniques are various type such as/ water birth , alexender method, hypnosis, bradley method, lamaze method etcChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Leveraging Generative AI to Drive Nonprofit Innovation
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Walmart Business+ and Spark Good for Nonprofits.pdf
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
How to Build a Module in Odoo 17 Using the Scaffold Method
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Main Java[All of the Base Concepts}.docx
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
The History of Stoke Newington Street Names
Presented at the Stoke Newington Literary Festival on 9th June 2024
www.StokeNewingtonHistory.com
How to Setup Warehouse & Location in Odoo 17 Inventory
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Recently uploaded (20)
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
Apple digital strategy presentation 2 for ADV420
- 1. Apple Digital Strategy! By Denyson Figueiredo
- 2. The Apple brand is about design, simplicity and connecting with their users.
- 3. Apple is one of the most valuable brands today
- 4. The loyalty of their users is what makes the Apple brand so valuable today.
- 5. Our digital strategy is focus primary on connecting with people using social media.
- 6. Our ads are going to feature a clean and simple look and feel that fits with the Apple’s brand.
- 8. ! ! Apple Ad Budget ! Apple spends approximately $1 billion in advertising ! Digital strategy budget for Apple would cost 175 million dollars that’s 70% of Apple’s budget for the quarter. ! 20% goes for traditional ads like TV and radio. ! The remaining 10% of their budget would go to physical apple stores promotion and marketing of the new products. !
- 9. ! ! ! Apple’s digital strategy is going to bring growth and revenue by focus the message to their users.
- 10. Apple is known for their simplicity and easy to use, and that same look and feel needs to come across their digital strategy. Keeping in mind those points will lead Apple to a successful and effective digital strategy.